Small Business Resources

How To Make New Year’s Financial Resolutions That Stick

How To Make New Year’s Financial Resolutions That Stick

Improving finances is a common resolution for the New Year. In 2023, 53% of Americans who set resolutions wanted to prioritize getting their finances in order. While that figure has dropped to 38% for 2024, it is still the second-most popular resolution after improving fitness.

Unfortunately, most resolutions are abandoned before February rolls around. In fact, studies have found that only 9% of Americans who make resolutions actually complete them. (Read on…)

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8 Biggest Small Business Cybersecurity Misconceptions

8 Biggest Small Business Cybersecurity Misconceptions

Almost half of all workers in the country work for a business with fewer than 500 employees – and that doesn’t even account for the some 27 million small business owners who are their own sole employee.
Unfortunately, because small businesses are the drivers of our economy, they are also a ripe target for cyberattacks. The FBI recently reported that the majority of cybercrime victims are small businesses. (Read on…)

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10 Key Financial Metrics Every Small Business Should Track

10 Key Financial Metrics Every Small Business Should Track

To uncover the key financial metrics pivotal for small business success, we’ve gathered insights from ten industry leaders, including COOs and a content writer. From the importance of monitoring Net Revenue Retention to focusing on profit margins for success, these executives shed light on the numbers that truly matter.

(Read on…)

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40 Best Ways to Get Free Advertising for Your Small Business in 2023

40 Best Ways to Get Free Advertising for Your Small Business in 2023

Small businesses often struggle with advertising due to limited budgets. However, there are many completely free ways to promote your business online and increase brand awareness. In this article, we will explore the best free small business advertising ideas for 2023 that can help small businesses grow their customer base without breaking the bank.

(Read on…)

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The Brass Ring Marketing System – SPECIAL OFFER!

Frustrated with your Website? Fails with D.I.Y. site builders? HERE’S THE ANSWER!
Great for DIY’ers! Not just a website, but a turn-key small business marketing solution.

Here’s The Thing: You Should Spend Your Time On Your Business, Not Struggling To Learn Web Design! (Read on…)

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Public Speaking Classes: Everything You Need To Know

Public Speaking Classes: Everything You Need To Know

Being a talented public speaker is a skill that is able to help advance a wide range of careers. The first step in this pursuit typically begins with enrolling in public speaking classes to help you master the craft.

Whether you are a published author trying to promote your new book, a marketing specialist presenting an important pitch at work, or anything in-between, being a great public speaker is something that is sure to be incredibly valuable. (Read on…)

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Small Businesses File Brief Against California’s Unconstitutional Shutdowns

Small Businesses File Brief Against California’s Unconstitutional Shutdowns

FRESNO, Calif. (Nov. 8, 2023) – NFIB filed an amicus brief in the case Ghost Golf Inc. et al. v. Gavin Newsom at the California Court of Appeal, Fifth Appellate District. The case concerns Governor Newsom’s Blueprint for a Safer Economy, the government shutdown of businesses ordered during the COVID-19 pandemic, and the separation of powers. (Read on…)

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Eye-Opening Video Marketing Statistics Every Business Owner Should Know

Eye-Opening Video Marketing Statistics Every Business Owner Should Know

What do the latest video marketing statistics tell you about growing your small business? The answers will surprise you. 92% of marketers say that videos are an important part of their marketing strategies, and 88% of them accept that videos offer them a positive return on investment (ROI).

If you want to use video content as a marketing tool, we have collected key video marketing statistics below to help you make informed decisions. (Read on…)

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Small Business Funding – How To Get A Cash Boost For Your Business

Small Business Funding – How To Get A Cash Boost For Your Business

If you’re an up-and-coming entrepreneur, you’re going to face the challenge of getting investment for your small business.

Start-up funding can seem hard to come by, and indeed the funding landscape is not as favourable as it was a few years ago. However, this doesn’t mean that money isn’t available. Great ideas still get funded, but you need to think carefully about the kind of investment you’re going to take, and the terms on which you’ll take it. (Read on…)

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7 Habits To Live A Healthier Life, Inspired By The World’s Longest-Lived Communities

7 Habits To Live A Healthier Life, Inspired By The World's Longest-Lived Communities

Dan Buettner’s decades-long exploration of centenarians who thrive in the longest-lived communities on Earth is attracting lots of attention.

His new Netflix documentary, Live to 100: Secrets of the Blue Zones, is trending as a top streaming pick…

Compared with Americans, people in Okinawa are about three times more likely to reach their 100th birthday, according to Buettner’s research. (Read on…)

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Does Web Accessibility Have a Positive Impact on SEO? | a Data-Driven Study

Does Web Accessibility Have a Positive Impact on SEO? | a Data-Driven Study

Many have asked the question: Does web accessibility positively impact SEO?

To date, there have been no conclusive answers.

So, to see what impact (if any) accessibility has on SEO, we created an independent study.

We discovered some intriguing answers along the way.

And now, we’re sharing our results. (Read on…)

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11 Free Courses and Learning Resources for Small Business Owners

11 Free Courses and Learning Resources for Small Business Owners

Big businesses have a wealth of expertise, and the ones on our Champions of Small Business list want to make their know-how available to you.

Key Takeaways
The 2023 Champions of Small Business is our first-annual list of big businesses that are helping entrepreneurs with grants, accelerators, and free resources.
Below find great learning resources and free online courses… (Read on…)

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It’s Not Just You. Linkedin Has Gotten Really Weird.

It's Not Just You. Linkedin Has Gotten Really Weird.

With 950 million members as of July, LinkedIn is poised to soon have a billion users, joining a rarefied three-comma club with the likes of Facebook, Instagram, and TikTok. Started in 2003 as little more than an online repository for résumés, the Microsoft-owned behemoth has recently transformed. Not only are there more users to post, but they’re posting much more often. The number of LinkedIn posts grew 41% from 2021 to 2023. But it’s the content of the posts that’s shifted the most,.. (Read on…)

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Oops! I Called My Boss ‘Dude.’ Career Coaches Weigh In On Tricky Workplace Dilemmas

Oops! I Called My Boss 'Dude.' Career Coaches Weigh In On Tricky Workplace Dilemmas

It can be hard to know how to act at work. I want to be my relaxed, authentic self — but sometimes that comes off as way too casual.

For example, I once called my boss “dude.” She’s not that much older than I am, so I slipped into a more laid-back attitude that should probably be reserved for peers. I instantly felt like… (Read on…)

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17 Fixes For Why Your Website Isn’t Performing

17 Fixes For Why Your Website Isn't Performing

I’ve now taken the procedure I follow in reviewing sites and converted it into a tool…available free…to help small business owners to improve their online presence by diagnosing and fixing some of the most common website fails.

For some time now, I’ve been performing website audits for business clients in order to help them determine whether they’re getting full value from their website investment. (Read on…)

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How to Translate WordPress (Ultimate Guide)

How to Translate WordPress (Ultimate Guide)

WordPress powers almost 43% of all websites and not all of them are in English. In fact, the number of non-English websites is on the rise, with 56% of WordPress sites being created in languages other than U.S. English. This shows there’s a huge opportunity for going multilingual and translating your site in multiple languages.

But getting started can be confusing, even for experienced WordPress users. (Read on…)

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How to Scale Your Small Business in 8 Steps

How to Scale Your Small Business in 8 Steps

There are always smaller competitors waiting to take your market share, and it’s only a matter of time before you transition from the hunter into the hunted. So you need to think of scaling not just in terms of company growth, but also as a way to build all the elements that make up your value proposition, so that you’re as competitive as possible.

In the choice between growth and scaling, one option isn’t better than the other. You have to decide what works (Read on…)

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Performant Translations Plugin Now Available on WordPress.org

Performant Translations Plugin Now Available on WordPress.org

After an in-depth performance analysis earlier this year revealed that translations can impact server response times, WordPress contributors proposed half a dozen technical solutions for consideration to improve performance for the ~56% of sites that use translations.

Performant Translations, a feature project by the core Performance Team, is now available as a plugin on WordPress.org. It incorporates some of the proposed solutions and speeds up translations by converting .mo files to .php files, allowing them to be parsed faster and stored in OPcache. (Read on…)

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Top Tips for a Great Small Business Marketing Plan (INFOGRAPHIC)

Top Tips for a Great Small Business Marketing Plan (INFOGRAPHIC)

A small business’ marketing plan plays a critical role in the success of the business. Small businesses that have a clear marketing plan continue to grow and meet their objectives, while those with a poor marketing plan get stuck in survival mode wondering why they are not seeing much momentum.

If you are not seeing much progress in your small business, and or you want to increase your small business’ profitability, then you need to improve your marketing plan. (Read on…)

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Thrive And Survive: PR Tactics For Small Businesses In A Challenging Economic Climate

Thrive And Survive: PR Tactics For Small Businesses In A Challenging Economic Climate

Within our global economy, small businesses play a significant role in driving innovation and embodying the entrepreneurial mindset. They are often at the forefront of introducing new products, ideas and services to the market.

…small businesses are no strangers to adversity and face a variety of challenges within the fast-paced and ever-evolving market. (Read on…)

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What’s the Best Time of Day To Walk?

What’s the Best Time of Day To Walk?

There are certain activities that we do at particular times each day. We eat breakfast in the morning, lunch at midday, and dinner in the evening. We might make our bed after we get up. We brush our teeth in the morning and then again at night (right?).

There are some activities, however, that are best to do period—meaning it doesn’t actually matter when you do them. One of those things? Taking a walk.

Whether you’re strutting on a #HotGirlWalk or taking a leisurely stroll, the benefits of walking are numerous. (Read on…)

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How To Financially Prepare For A Layoff

How To Financially Prepare For A Layoff

Over the past 18 months, our firm has seen not just an increase in clients who have been laid off but more meetings than ever with those concerned about the increasingly unstable job market and whether they may lose their job next.

Being financially prepared for unexpected setbacks, such as a layoff, is important. While losing a job can be distressing, having a solid financial plan can help alleviate stress and uncertainty. Here are some key strategies to ensure you are financially prepared if you face a layoff. (Read on…)

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How to Generate Qualified Leads for a Small Business: 3 Easy Tips

How to Generate Qualified Leads for a Small Business: 3 Easy Tips

According to a 2021 HubSpot State of Marketing survey, 50% of small business owners say generating qualified leads is their primary digital marketing goal. But generating leads is a top challenge for 41% of content marketers. So, For the growth of a small business, understanding how to generate qualified leads should be a top priority.

While large businesses can speed up the process using special software for generating leads, small businesses with limited budgets can only rely on… (Read on…)

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SEO: “How to Yoast Your Post”

SEO: "How to Yoast Your Post"

Do you want your articles to be as well optimized as possible? Do you aim for that number 1 position in the search results? And do you madly chase traffic and clicks? It’s not easy to achieve all these things entirely on your own, but luckily, Yoast is here to help. In this post, we’ll talk you to the process of optimizing your post in the best possible way. We’ll explain the five steps on how to Yoast your post. (Read on…)

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Small Businesses Can Make More Money in 2023 by Using This Secret Weapon

Small Businesses Can Make More Money in 2023 by Using This Secret Weapon

As a small business owner, you’re always searching for ways to attract new customers to increase your revenue and grow the company. Chances are that you’ve spent a significant amount of money on various marketing strategies to promote your business. It can be challenging to decide which type of marketing channel you should invest in, since there are many ways to reach new potential customers.

The good news is that there’s a secret weapon that you can use: inbound marketing…. (Read on…)

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Financial Planning for Small Business Owners

Financial Planning for Small Business Owners

There are many different kinds of small business owners in all stages of their business. Some have just started putting their ideas into action in a startup, while others are in the growth stage or even planning an exit strategy.

No matter which stage your business is in and whether you’re a dreamer or more of a pragmatist, there is one thing you can’t afford not to do. You need a holistic financial plan that takes into account where your business is now and what the plan is for the future. (Read on…)

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