WE INCLUDE TRAINING & COACHING FOR
Most developers—and no DIY tools—dig deep into your business goals. We do. By analyzing your industry and its top performers, we ensure your site is built to win by emulating what works.
But success doesn’t stop at launch. We provide a tailored maintenance and marketing plan to keep your site relevant, driving traffic, and growing your business.
Your website is the central hub of your marketing strategy, with platforms like Facebook, LinkedIn, Instagram, and X driving traffic as the spokes.
We review your social media accounts to ensure consistent branding and messaging, reinforcing what makes your business unique and creating a steady flow of traffic back to your site.
We build modern, responsive WordPress sites designed for security, with automatic backups for peace of mind. Your site will follow SEO best practices and include a powerful tool to help you boost your search engine rankings.
We don’t just hand off your site—we train you to keep it relevant and traffic-driven. Plus, we’re here for ongoing coaching at no extra charge, so you can refresh your skills and get your questions answered.
“We now have a much more effective website and our annual income has increased by as much as 50% since the new website launched.” *
Mike Strong, Pres., La Jolla Cove Bridge Club
“Edward is a WordPress expert and he also has a lot of good marketing tips. I highly recommend him and his company! I’ve done business off and on with Brass Ring Web Design since 2011. I’ve always found [him] to be courteous, helpful, professional, and knowledgeable.” *
Bill Calhoun – Wedding DJ
“Before Edward’s involvement, our existing site was archaic, unattractive and much overlooked by our members, potential members, the community and even Google…[he] has created a very attractive, appealing, effective and relevant new website for us…” *
Ron J. Jones, Pres., Rotary Club of La Jolla
“I tried making my own websites and the results were not what I wanted. Brass Ring Web Design took my content, elaborated and made an excellent site. With their SEO skills my site was on the first page of a Google search within a very short time. They have an eye for what works and the know how to get you results. Thank you.!” *
David Pratson, True Source Enterprises
WordPress powers over 43% of websites worldwide, and that number’s growing. From blogs to enterprise portals and custom apps, it’s the platform of choice for businesses of all sizes. What makes it so powerful? WordPress combines ease of use for publishers with robust flexibility for developers. Whether you’re just starting or scaling, it’s the perfect solution for your business — and with 15+ years of expertise, Brass Ring Web Design is here to help you harness its full potential!
With WordPress, you can make routine changes yourself, without costly updates from a developer. Simply log in from any internet connection and update your site as needed. Plus, as an open-source platform, WordPress doesn’t charge for software licenses, meaning you can always keep your site up-to-date without breaking the bank.
As an open-source platform, WordPress gives you access to thousands of tools and plugins—many free or low-cost—that can easily expand your website’s functionality. Whatever features you need, there’s an app for that!
GREAT MARKETING ISN’T JUST A WEBSITE…WE ALSO TRAIN & COACH FOR
Marketing Planning
We go beyond development by understanding your business and goals. We dive into what makes you unique and study your competition, helping you emulate the industry’s top performers.
Commitment
At Brass Ring, our mission is simple: help small businesses thrive online and empower you to make the most of your website.
Expertise
With experience building websites since 1998 and specializing in WordPress since 2009, we bridge the gap between powerful, free technology and a standout website.
Guidance
Many DIY’ers learn the hard way: a free tool doesn’t guarantee a great website. That’s why we offer 1-on-1 training and coaching to ensure you become a successful DIY’er.
Quality
Our 150-step process guarantees your website is secure, SEO-friendly, and designed to drive action — all while keeping your goals front and center.
Warranty
With our 60-day warranty, your website will run smoothly as designed. Plus, we handle the maintenance while training and coaching you, so you never have to worry about upkeep.
What Should You Expect?
We start with a detailed needs and marketing analysis to ensure your website delivers the right message to your ideal clients and audience. This leads to a custom plan that we guide you through, step by step.
WHY BRASS RING?
The tradition of the brass ring, a term now synonymous with spectacular achievement, dates back to the 1800s when rings were hung on carousels to pose a fun challenge for riders. Successfully grabbing a ring while riding the carousel often earned riders prizes, possibly including an additional free ride. Most rings were made of iron, but a few were made of brass, so “grabbing the brass ring” was a coveted and celebrated treat.
Every website build process should include the ongoing health & hygiene of the site. That starts with making sure you'[ll be using a reputable web hosting company and that measures are in place to back the website up, encrypt client data and also protect it against hackers and spammers.
Our Process – The Brass Ring Difference
01
Getting To Know Your Business
We dive deep to understand your business and what sets it apart. And we learn your goals. By asking the right questions and doing our research, we uncover what makes you unique so we can connect you with your ideal clients. We study your industry and competitors, positioning your website as a powerful force in your market. This also helps us plan your content & strategy while providing a compass and a map so you stay on course!
02
We Smooth Out the Bumps
Creating a successful website and marketing strategy involves considering a lot of important factors. While some aspects can be quite technical, they’re crucial for your website’s success.
That’s where we come in! We’re here to guide you through the process and help you understand key decisions, like choosing the right web hosting, selecting a domain name, and optimizing for search engines—just to name a few.
03
Careful Planning
We help you pinpoint your ideal client and design your website’s navigation, layout, and conversion strategies to draw in traffic and turn those visitors into clients or prospects in the future.
And say goodbye to flying blind! We’ll incorporate advanced SEO and analytics tools, and we’ll make sure you’re comfortable monitoring your visitor traffic every step of the way.
04
A Workable Marketing Plan
Your new website will be a game-changing marketing tool! We’ll tailor it just for you, including a practical plan that fits your unique needs. Our strategy will ensure your marketing attracts traffic and stays relevant while being realistic about your schedule and available resources.
05
Ensuring Safety & Security
We secure your website with enhanced security features, automated back-up and protection against spam. This protects your customers and helps ensure your peace of mind.
Spammers, hackers and even Murphy’s Law are always at work and your website can be vulnerable if no one is looking out for you. We’ve got your back!
06
When It’s Ready…LAUNCH!
Once your styling looks fantastic, your content is set, and all the functions and features are running smoothly, we’ll work with you to create a solid ongoing plan. When you’re ready, just give us the green light, and we’ll launch your site!
07
Training Makes You Capable
Our mission is all about empowering your marketing! With our one-on-one training, you won’t have to stress over the details—you can focus on growing your business instead.
We’ll help you use your brand new website confidently to reach your goals!
08
Coaching Keeps You On Track
We offer ongoing coaching at no extra charge to ensure you can truly apply what you’ve learned.
This reinforcement helps you leverage your website as the powerful marketing tool it’s meant to be!
Mitch Dashiell, USN Ret’d, FFL, DeChiel Firearms
The results have been most pleasing to me and beneficial to me and my customers. I immediately received numerous compliments from past customers on the new web page…While it was not my intent to increase my business through the development of a new web page, that has none the less been a result. It is much easier for both me and my customer to transact business and communicate in a timely manner…My only regret is that I waited as long as I did before having a professional develop a web page for me. Edward made the experience painless, inexpensive and rewarding.
Your new website is up and running, looking sleek, modern, and visually stunning. It grabs attention and draws visitors in, showcasing your brand with strength and appeal. With easy-to-navigate pages, your audience can quickly find what they need, and your products and services are presented in the best possible light. It highlights your key offerings and tells your business story, building authority, credibility, and trust. Client reviews and case studies reinforce that you’re the best choice. Plus, it makes it simple for visitors to buy or connect with you, and even collects emails from those who aren’t ready to commit yet, so you can stay in touch.
Your website is a powerful marketing hub, built on WordPress – the best web software out there! With SEO best practices in place, it attracts organic traffic, and you’ve got a plan for fresh content that keeps both visitors and search engines engaged. You can even post to your social media accounts, beautifully branded with strong visuals and messaging, directly from your site. These accounts drive traffic back to your site, helping you convert followers into customers.
Best of all, your website is set up with automation and time-saving tactics, giving you more time to focus on what matters most: family, friends, your passions, and growing your business!
Your brand is one of your most valuable assets. Not having one means not having an identity which makes your online marketing an uphill battle. Assessing yours involves assessing various elements to ensure that they effectively communicate the desired message and resonate with the target audience. We’ll make sure that your mission and vision are clearly articulated and aligned with your values.
95% of your potential clients use reviews to determine who they will choose to trust with their business and most consumers look at more than one review site before making a buying decision. We perform a service that checks for reviews you didn’t know you had. We will run this check on your brand at no additional charge. Your online reputation can make a tremendous impact on your income.
Nothing catches the eye like high-quality photography and illustration. It super-charges your website by adding color, excitement, fun and drama to your marketing in a way that compels visitors and helps engage them with your content.
For your peace-of-mind and to ensure you can focus your time on implementing your marketing plan with your training & coaching, we stand behind our work and take care of any maintenance while ensuring the site continues to operate smoothly as designed.
Ans: Well, it’s tempting to go for the cheapest option, but let’s think about what you really need. Building a website isn’t just about putting some code together; it’s about crafting a digital presence that works for you. A cheap developer might cut corners, skipping important steps like understanding your industry, analyzing your competitors, and planning for your site’s long-term success. We believe that success comes from careful consideration and strategy.
Creating a professional website involves a lot of moving parts: design, coding, user experience, and thorough testing, just to name a few. Our team follows a meticulous 150-step checklist to ensure that your site not only looks great but also functions flawlessly and stays secure.
We’ve been in the web design game for quite a while now, honing our skills since 1998 and specializing in WordPress since 2009. Our track record speaks for itself, with awards and satisfied clients to vouch for our expertise. While we may not be the cheapest option out there, we strive to offer small businesses like yours exceptional value for your investment.
Ans: If anyone promises to shoot you straight to the first page of Google, it’s a red flag. Reputable web pros steer clear of such claims because, truth be told, Google has a plethora of “first pages” depending on what users search for.
The journey to the top varies based on factors like competition, the quality of your website, and your industry. Generally, it takes several months to even over a year to see significant results.
But don’t fret! Consistently optimizing your site, creating quality content, and sticking to SEO best practices are your ticket to long-term success in climbing Google’s rankings. In the meantime, it’s smart to explore non-organic methods to drive traffic to your site, and hey, we’re here to lend a hand with that!
Ans: Building your website is a collaborative effort, and it’s important to recognize that various factors come into play, some of which are beyond our complete control. That said, a typical website project usually spans about 4 to 6 weeks from the moment we start to the grand launch.
Ans: A case study is like a spotlight on a particular project, where we delve into the challenges encountered, the solutions implemented, and the outcomes achieved. It’s a powerful tool for showcasing our experience, expertise, problem-solving abilities, and how our decisions positively impacted our clients.
However, it’s important to keep it concise and easy to digest. Visitors prefer quick access to information, so we aim for a presentation that they can scan through swiftly. That’s where top-notch web design really shines!
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