
Brass Ring’s Hub & Spoke Model Illustrates How We Elevate Your Marketing Strategy
At Brass Ring Web Design, we specialize in helping small business owners take control of their marketing efforts. Whether you’re looking for expert support or a DIYer who prefers a hands-on approach, our “hub and spoke” model provides a solid marketing strategy tailored to your needs. Your WordPress website serves as the central hub, with traffic-driving tactics as the spokes leading customers right to it.
In this article, we’ll break down how this model works, why each component is essential, and how our personalized planning, training, and coaching can help your business thrive.
The Hub: Your Website – The Beating Heart of Your Online Presence
The hub of your small business marketing strategy is your website, and we believe WordPress is the best platform to power it. Why? Because it’s versatile, user-friendly, and backed by a huge community of developers and enthusiasts. Let’s dive into the key components that make up this essential part of your marketing hub:
WordPress: The Core

- Core WordPress Installation: At the heart of your hub is the WordPress core. This is the software that powers your entire website, handling everything from content management to user interaction. Consequently, it’s crucial to keep this updated to ensure security, performance, and compatibility with other tools.
- Theme: Your theme dictates how your site looks and feels. With thousands of themes available, it’s essential to choose one that aligns with your brand and offers a great user experience. A modern, responsive theme will ensure your site looks stunning on any device, from desktops to smartphones.
- Plugins: Think of plugins as the magic wands of WordPress. They add functionality to your site, from contact forms and social media integration to SEO tools and e-commerce capabilities. Selecting the right plugins can enhance your site’s features without compromising performance.
Fast, Reliable Hosting: The Backbone of Performance
Good hosting is like the foundation of a house; it’s crucial for ensuring your site runs smoothly. Hence, we partner with top-notch hosting providers to guarantee fast loading times, minimal downtime, and excellent support. A reliable host also ensures your site is secure and scalable as your business grows.

The Spokes: Driving Traffic to Your Hub
While the hub is the heart of your online presence, the spokes are what drive traffic to it. These are various marketing strategies and channels that can funnel potential customers to your website. Here’s a closer look at each spoke and how they contribute to your overall small business marketing strategy:
SEO: Attracting Organic Traffic

- SEO (Search Engine Optimization) Best Practices: To rank well in search engines, your website needs to follow SEO best practices. This includes optimizing your content with relevant keywords, improving site speed, and ensuring mobile-friendliness. A well-optimized site not only helps you rank higher but also provides a better experience for your visitors. Our coaching ensures you can use tools and knowledge to remain optimal for attracting visitors.
- SEO Campaigns: A comprehensive SEO campaign goes beyond website best practices. It involves a coordinated effort to boost your search engine rankings through keyword research, content creation, link building, and regular performance analysis. Brass Ring’s SEO specialists are ready to craft and nurture your ongoing SEO campaign.
Social Platforms: Expanding Your Reach

- Google: Leveraging Google’s tools can be a game-changer. From organic search to paid ads via Google Ads, you can target potential customers with precision. Our strategies help you make the most of these tools to drive traffic and conversions.
- LinkedIn: Perfect for B2B marketing, LinkedIn allows for organic outreach, paid advertising, and engaging with groups. Whether you’re looking to network, share content, or run targeted ads, LinkedIn is a powerful spoke in your marketing wheel.
- Facebook/Meta: With options for organic posts, paid ads, and group engagement, Facebook (now Meta) provides numerous ways to reach your audience. Our approach helps you create compelling content and ad campaigns that resonate with your target demographic.
- Instagram: Instagram is all about visuals. Whether you’re posting organically or running paid campaigns, its platform offers great opportunities to showcase your brand through images and stories.
- YouTube: As the go-to platform for video content, YouTube is ideal for sharing tutorials, product demos, and engaging content. Our strategies help you optimize your video content for better visibility and engagement.
- Twitter/X: Known for its real-time updates, Twitter (now X) is perfect for engaging with your audience and participating in conversations. It’s a great place for quick updates, customer service, and brand promotion.
- Influencer Marketing: Collaborating with influencers can expand your reach and build credibility. We help you identify the right influencers to promote your brand effectively.
- Affiliate Marketing: This strategy involves partnering with affiliates who promote your products or services in exchange for a commission on sales. It’s a performance-based approach that can drive significant traffic and conversions.
Email Marketing: Nurturing Leads and Building Relationships

- Constant Contact: Email marketing remains one of the most effective ways to stay in touch with your audience. Constant Contact provides tools for managing newsletters, automating email sequences, and analyzing campaign performance. Our training ensures you use these tools to their full potential.
- Newsletter: Regular newsletters keep your audience informed and engaged. We help you design and implement effective newsletters that provide value and encourage interactions.
- Automation Sequences: Email automation allows you to send timely, relevant messages based on user behavior. From welcome emails to abandoned cart reminders, automation helps nurture leads and drive conversions without manual effort.
Traditional Marketing: Enhancing Your Reach

- Radio & TV: Traditional media can complement your digital efforts. Therefore, we help you integrate these channels into your marketing mix to reach a broader audience.
- Print Marketing: Business cards, mailers, and novelty items are tangible ways to promote your brand. We offer guidance on creating impactful print materials that leave a lasting impression.
- Billboards, Benches, Banners: Outdoor advertising remains a powerful way to increase visibility. We assist in designing and placing effective outdoor ads that capture attention and drive traffic.
Bringing It All Together
At Brass Ring Web Design, we’re here to guide you through every step of building and implementing your small business marketing strategy using the hub and spoke model. Moreover, our 1-on-1 planning, training, and coaching ensure you not only have a well-designed website but also know how to leverage various marketing tactics to drive traffic and grow your business.