About Us

Girl on carousel grabbing for "the brass ring" to get a free ride!

Why Brass Ring?

In times past, carousels had rings for riders to grab. Most were plain iron, but getting a brass one was rare and special, often rewarding the rider a complimentary ride. This led to the expression “grabbing the brass ring” coming to symbolize achieving something exceptional. Exceptionalism is an important ideal at Brass Ring…one we value and uphold.


Our Mission

Our Core Values Guide Our Every Action

Brass Ring’s primary mission is to help small businesses succeed and grow in a competitive digital world.

We make it happen by building a powerful website, creating a custom marketing plan, and giving you top-notch tools to make the most of your time. Plus, with our one-on-one training and coaching, you’ll feel confident and fully equipped to make the most of your website.

What Makes Us Unique

  • We empower our clients to manage their content marketing effectively
    …our projects include 1-on-1 service, training & coaching.
  • We don’t charge an arm and a leg.
    Our pricing is small-business friendly. We include tremendous value and craft our websites to pay for themselves as quickly as possible.
  • We provide our clients with great technology
    …we specialize in WordPress…our websites are easy to manage and maintain. We also train great tools to help you leverage your time efficiently.
  • Our websites are not proprietary…no more being held hostage
    …by a developer, software or hosting. We simply won’t put you in that position or play that game. Lesser web platforms to WordPress don’t allow you to actually own your content. Say the wrong thing…you could be gone!
  • We don’t outsource work overseas
    No strangers you can’t reach and who don’t understand you. Brass Ring is based in Southern California. We team with talented U.S. professionals we can trust. (Although there IS that “one Canadian.”)

Our Founder (@MyWordPressGuy)

“Worried about your website? I’m your guy!”

Edward A. Sanchez
Edward A. Sanchez, CXO

I’m Edward, the founder of Brass Ring Web Design. Since 1998, I’ve been helping small businesses succeed online. My passion lies in empowering clients with the tools they need to stay competitive while saving time and money. When you’re a client, I’m personally involved in your success.

What I Do

I love helping small businesses raise their game. I’m involved in every project, I make sure clients have a solid plan to follow and I offer training to ensure they know what to do after their website is up. This often-overlooked step is key to their long-term success. I remain available to coach their ongoing progress.

Website Developer Since 1998

My journey in web design began when I earned my multimedia certification in 1998. The mix of business, marketing, and creativity drew me to this field. It’s been fulfilling to help small businesses express what makes them special and unique. It continues to be exciting helping businesses grow through their online presence.

WordPress Specialist Since 2010

A friend encouraged me to try WordPress in 2009, and it was a game-changer. It gave me more time to focus on helping clients manage their own content effectively to become marketers, not just website owners.

Trainer & Coach

I don’t just build websites—I coach clients on what to do with them. My goal is to make sure they can confidently manage their own marketing with ease by simplifying the complexity of website design and helping them focus on the principles and actions of digital marketing.

Helping You Find Balance

As a single dad, I’ve learned the importance of balancing business and life. Running a small business is about setting priorities, something I deeply understand. I’ve been there, and I can help by setting up automations and time-leveraging products to streamline the drudgery.

Always Giving More Than Paid For

Every project is guided by the idea of giving more than expected. I want my clients to feel like they’ve received great value, and gained a trusted partner, not just a website.

Brass Ring Partners & Allies

Brass Ring has team members and alliances specializing in marketing, search engine optimization (SEO), social media, payment processing and even wellness experts plus a number of other resources to help your business succeed. We can help you take your business to the next level!

Are you an excellent web professional or marketer?
Think you’d be a great fit on our team?
Considering joining us!