Why Brass Ring?
In times past, carousels had rings for riders to grab. Most were plain iron, but getting a brass one was rare and special, often rewarding the rider a complimentary ride. This led to the expression “grabbing the brass ring” coming to symbolize achieving something exceptional. Exceptionalism is an important ideal at Brass Ring…one we value and uphold.
Our Mission
Brass Ring’s primary mission is to help small businesses grow and succeed in a competitive digital world. We do that by building a great, modern website, crafting a tailored marketing plan and providing great tools for leveraging time!
What Makes Us Unique
- Our websites are not proprietary…no more being held hostage
…by a developer, software or hosting. We simply won’t put you in that position or play that game. - We empower our clients to manage their content marketing effectively
…our projects include 1-on-1 service, training & coaching. - We never outsource work overseas
(no strangers you can’t reach and who don’t understand you). Brass Ring is based in Southern California. We really try to only team with local talented professionals we can trust. (Although there IS that “one Canadian.”) - We empower our clients with great technology
…we specialize in WordPress…our websites are easy to manage and maintain. We also train great tools to help you leverage your time efficiently. - We don’t charge an arm and a leg.
Our pricing is small-business friendly. We include tremendous value and craft our websites to pay for themselves as quickly as possible.
Our Founder (@MyWordPressGuy)
“Worried about your website? I’m your guy!”
Edward is the founder and driving force behind Brass Ring Web Design. Designing and building websites since 1998 and studying and working in business since his teens, Edward’s passion for helping small business enables him to empower our clients with the tools needed to leverage time and save money while becoming and remaining competitive in today’s online world.
- TODAY
“I really enjoy helping small business succeed online. As I’ve evolved as a business owner over the years, I bring what I learn to my clients to help them raise their game. Planning well, giving them a plan to follow and including training and coaching with my website builds allows me to make sure my clients know what to do AFTER the site is built. That is SO important and overlooked by most developers.” - WEBSITE DEVELOPER SINCE 1998
“Having gotten my multimedia certification in 1998, I was drawn to the world of website design by the opportunity to combine business, marketing, great imagery and even sound into a creative process that helps businesses succeed.” - WORDPRESS SPECIALIST SINCE 2010
“A friend, an avid and quite successful marketer, encouraged me in 2009 to enter the wonderful world of WordPress website design. Initially, I resisted, as I had been building standard websites for 12 years at that point. I was in new waters with WordPress. I soon realized that the WordPress CMS supercharged my ability to offer my clients great functionality and styling. It also freed up much “nuts & bolts time” which gave me a great opportunity to use my time differently and empower them to manage their own content and become marketers, not just website owners.” - TRAINER AND COACH
“Training and coaching is included with our websites. At first, I simply showed WordPress clients how to use the platform to manage content. As time went on, I began to focus more and more on not just the “how to do” WordPress, but on the “what to do” with this incredibly powerful tool. My goal every time is to ensure my client is competent and capable to handle their content and marketing tasks easily. I make sure they have a plan and can follow that plan to grow their online business.” - PRIORITIES & BALANCE
“We lost my wife in a car accident in 2000 and I was left a single Dad to a 5 year old daughter. I’ve been very mindful over the years of maintaining the precious balance between being a good Dad and my role as an entrepreneur. I understand that small business ownership is most often about setting priorities and making sure that you use your time well for business and family…because we can’t forget to have a life on our way to successful business.” I can help because I’ve been there! - ALWAYS PROVIDE MORE
“At first, I made sure to take time to train every WordPress clients so they could manage their own content. As time went on, I’ve added more and more value. Fundamentally, every project is guided by the principle of win/win. Watching successful people I admire inspired me to adopt another guiding principle for Brass Ring…the concept of “always try to give more than you’re paid for.” - AWARDS
Edward has won consecutive Readers Choice Best Web Design Awards from La Jolla’s Village News for 2022, 2021, 2019, 2018, 2017, 2016, 2015 and 2014.
(Additional bio notes: Born in Manhattan, New York on 9/11, Edward grew up in La Jolla, California where, as a widowed parent, he raised his daughter Amethyst and serves clients throughout Southern California and beyond. Edward is a serious guitarist, hiker, camper and “road trip junkie.” )
Brass Ring Partners & Allies
Brass Ring has team members and alliances specializing in marketing, search engine optimization (SEO), social media, payment processing and even wellness experts plus a number of other resources to help your business succeed. We can help you take your business to the next level!
