These are questions we routinely hear. If you don’t see your question here, please ask via our Contact Form!
Why shouldn’t I just build my own website or hire the cheapest developer?
Well, it’s tempting to go for the cheapest option, but let’s think about what you really need. Building a website isn’t just about putting some code together; it’s about crafting a digital presence that works for you. A cheap developer might cut corners, skipping important steps like understanding your industry, analyzing your competitors, and planning for your site’s long-term success. We believe that success comes from careful consideration and strategy.
Creating a professional website involves a lot of moving parts: design, coding, user experience, and thorough testing, just to name a few. Our team follows a meticulous 150-step checklist to ensure that your site not only looks great but also functions flawlessly and stays secure.
We’ve been in the web design game for quite a while now, honing our skills since 1998 and specializing in WordPress since 2009. Our track record speaks for itself, with awards and satisfied clients to vouch for our expertise. While we may not be the cheapest option out there, we strive to offer small businesses like yours exceptional value for your investment.
I heard I need to have SEO for my website…but what is it?
SEO stands for Search Engine Optimization. It’s basically all about making your website more visible and attractive to search engines like Google. This means tweaking your content, organizing your site better, and using the right keywords so that your site shows up higher in search results. Ultimately, the aim is to draw in more people without having to pay for ads and to boost your website’s overall presence on the internet.
How important is my URL to my online marketing?
Your URL is vital for online marketing, influencing brand perception and SEO. A concise, relevant, and memorable URL improves user experience, while keywords enhance search visibility. A strategic URL aligns with your marketing goals, contributing significantly to brand recognition and the effectiveness of your online marketing efforts.
How long will it take me to get to the “first page of Google?
If anyone promises to shoot you straight to the first page of Google, it’s a red flag. Reputable web pros steer clear of such claims because, truth be told, Google has a plethora of “first pages” depending on what users search for.
The journey to the top varies based on factors like competition, the quality of your website, and your industry. Generally, it takes several months to even over a year to see significant results.
But don’t fret! Consistently optimizing your site, creating quality content, and sticking to SEO best practices are your ticket to long-term success in climbing Google’s rankings. In the meantime, it’s smart to explore non-organic methods to drive traffic to your site, and hey, we’re here to lend a hand with that!
How long will it take to build my website?
Building your website is a collaborative effort, and it’s important to recognize that various factors come into play, some of which are beyond our complete control. That said, a typical website project usually spans about 4 to 6 weeks from the moment we start to the grand launch.
What is the difference between a Template and a Theme?
In the world of WordPress where we are dealing with dynamic websites, a theme is much, much more than this…at least when we’re dealing with good and current theme design. A theme does include visual styling, but it goes beyond that in offering, first, WordPress functionality. One cannot simply throw an HTML template on a WordPress site…it won’t work. A good theme gives you great power, control and flexibility by maximizing the dynamic features and benefits of the WordPress platform and it does it while looking great!
One of the great aspects of WordPress is that WordPress allows use of their code for all sorts of development. As a result, there’s a LOT of development going on out there. Not all of it is good! And…not all of it remains current. WordPress offers regular releases and updates to keep the program current and secure. Not all developers keep up! There are a lot of bad or old WordPress products out there.
Brass Ring Multimedia’s training and coaching emphasizes how to choose WordPress add-ons like themes and plugins (see below) from reputable sources so your website remains functional, secure and looking great!
What is a case study and why should I have them on my website?
A case study is like a spotlight on a particular project, where we delve into the challenges encountered, the solutions implemented, and the outcomes achieved. It’s a powerful tool for showcasing our experience, expertise, problem-solving abilities, and how our decisions positively impacted our clients.
However, it’s important to keep it concise and easy to digest. Visitors prefer quick access to information, so we aim for a presentation that they can scan through swiftly. That’s where top-notch web design really shines!
