Small business websites must have an eye-catching design and compelling copy to make a positive first impression on visitors. Small business owners may not have the budget, skills or resources to make a website that stands out. With the right tips and tricks, however, you’ll be on your way to building stunning landing pages that make people stop and stare.
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WordPress Web Help is a 900 member San Diego-based Meetup.com group that offers a “a friendly and easy way for folks to get help with their WordPress website where we can share questions and answers, make progress on your ideas or goals, and have fun in the process.” Brass Ring CEO has taken on the role of organizer…
More please! →As appealing as working for yourself sounds, there’s a reason why not everyone owns their own business: It’s hard…In this guide, we’ll help you sort out the main steps to starting a business., including how to write a business plan, get funding, figure out your business insurance and legal requirements, and more.
More please! →Worrying about money can affect you in more ways than you may realize. New research has found that the risks of several significant health problems increase when people are worried about their financial situation. If you find yourself stressing about money, follow the tips in this guide to help reduce the impact on your well-being.
More please! →Whether you’ve been in business for quite some time or your endeavor is relatively new, preparing for revenue ebbs and flows is key for long term profitability and growth.
More please! →Updated Sep 22, 2022 Hiring outside marketing and advertising expertise can take your business to the next level – just be sure you’re choosing the right partner. Marketing companies take over a labor-intensive process while bringing a consultative approach to devising your marketing strategies. Determine whether or not a marketing company can handle the services you need before deciding if they’re a good fit for your small business. Identify your goals, secure references, and request a detailed written proposal before moving forward with any marketing company. This article is for small business owners considering outsourcing their marketing efforts to a
More please! →Hootsuite has shocked their longest-serving customers with the kind of price increase that makes Martin Shrekli look benevolent. We look at what is driving the staggering 10x price increase for long-serving customers and the alternative tools available to social media managers and agencies
More please! →What is SEO in 2020?
Search Engine Optimisation (SEO) in 2020 is a technical, analytical and creative process to improve the visibility of a website in search engines. The primary function of SEO is to drive more unpaid useful traffic to a site that converts into sales.
We’re Constant Contact partners! If you’ve never created a newsletter email template, or are starting to wonder if your current newsletter needs an overhaul, this post is for you.
Whether you’re an old pro, or completely new to writing newsletters, the idea of creating a new, modern newsletter email template can be daunting.
More please! →Are you intimidated by copywriting?
If your answer is yes, welcome to how 99% of marketers feel.
If your answer is no, are you some kind of wizard?
Copywriting is the reason why people buy something.
More please! →Do you want to add push notifications to your WordPress site? Push notifications allow you to send notifications to users even when they are not visiting your website.
More please! →These marketing strategies can help small businesses gain new customers and increase repeat business. Image credit: Shutterstock Kimberly de Silva Marketing is important to every business’ survival, whether it’s for the local business up the street or the mega-corporation that spreads across all continents. Unfortunately, for the former, marketing is often put on the back burner, as a small-business owner has so many other things to deal with. 1. Learn from your competitors As a small business, you should start by looking at what your direct competitors are doing in the area. Find out how they are attracting customers and, more
More please! →(SSL’s have become more than a good idea…they’re just about “musts” with SERP implications. Here’s a good article from 2017 that still holds up. – Edward) By Colin Newcomer – Jan. 9, 2017 – Elegant Themes Blog Does the idea of improving your search engine rankings and offering your visitors better security sound like something you’re interested in? What if I upped the ante and told you it wouldn’t cost you a penny? SSL certificates secure your website’s connection and boost its rankings in Google. And now, thanks to services like Let’s Encrypt, you can actually get a free SSL certificate
More please! →LAST UPDATED: JANUARY 9TH, 2018 | By Shaun Anderson What Are Meta Tags? Meta Tags are used by Google and other search engines in some not-so-obvious ways. QUOTE: “Meta tags are a great way for Webmasters to provide search engines with information about their sites. (They) can be used to provide information to all sorts of clients, and each system processes only the meta tags they understand and ignores the rest. (They) are added to the <head> section of your HTML page.” (GOOGLE) How Can I Check The Meta Tags On A Site? You can use tools like SEMRush (specifically the SEMRush Audit Tool), SiteBulb Crawler, DeepCrawl, Screaming Frog or SEO Powersuite Website
More please! →THANK YOU! to the readers and good folk at La Jolla Village News for Brass Ring Multimedia’s FOURTH (2014, 2015, 2016 & 2017) Reader’s Choice Award for Best Web Design. It’s a great honor to be recognized by my home town’s newspaper for my work with small businesses in and around La Jolla. I grew up here and have raised my daughter in the beautiful town of La Jolla. La Jolla gets into your heart. I love that it remains my home as well as business home base. Getting to provide my services to clients here and throughout Southern California
More please! →Greetings, all… One of the most popular WordPress forms plugin, the Fast Secure Contact Form plugin (which has been the standard for all Brass Ring Multimedia websites for years) has been removed from WordPress’s favorable status and listing quite suddenly and unexpectedly. Unfortunately, this was due to the actions of a nefarious individual who recently purchased the plugin from its creator…a fine developer who created, supported and evolved it for many years. We have been at risk since June when ownership changed. WordPress has now removed the plugin from its downloads and issued a “clean” version. The clean version will
More please! →Today I want to talk to you about some ways small business owners almost always fail when it comes to their marketing because they don’t do three specific things. By Brad Swezey First, they don’t have a systematic plan in place to get new business. Second, they don’t have a systematic plan in place to stay in contact with the clients and customers that they do get. And third, they treat marketing as an afterthought. They spend all their time and energy thinking about their product, or maybe their office furniture or other things, but they don’t think about their
More please! →Your stomach ties itself into a knot and your heart races nowhere as your mind sorts through every conceivable worst case scenario. We call it “fear” and our instincts scream for us to avoid whatever source it stems from. But as irrational as it often is, as silly as it sometimes seems when you witness it in others, fear is something we have to continually confront throughout our lives. Entrepreneurs especially—so steeped in uncertainty as they are—have to learn how to live with fear if they want to go far. Because perhaps the scariest thing about fear is how it
More please! →Building a universally loved brand without engaging in price wars against competitors is not easy. But one brand that has achieved this seemingly impossible feat is Apple (NASDAQ:AAPL). Behind Apple’s phenomenal success lies its strong product portfolio and design standards. But the company’s unparalleled marketing strategy has also played a crucial role in ensuring it stays on top of its game. According to an infographic created by web design company, The Website Group, Apple’s winning marketing strategy provides lessons for small businesses. by Shubhomita Bose In Marketing Tips You may READ THE ENTIRE ARTICLE HERE on Small Business Trends website The company created the infographic
More please! →TOPICS IN THIS ISSUE: How Healthy Is Your Website? 27 Amazing Online Marketing Tactics for Small Businesses With Low Budgets, by Neil Patel How to Create a Social Media Marketing Content Plan in 7 Steps Copywriting: Text Structure Featured Small Business: TaxRelief.Info Download as .pdf
More please! →I love small businesses. As a small business, there are many opportunities for growth with a smart marketing strategy. But you’ve probably noticed a problem. Most of the marketing tactics out there are expensive! A simple Facebook or Google ad campaign can cost tens of thousands of dollars. So how can a small business use online marketing without the massive budgets of multinational corporations? I’ve launched a few startups of my own, and I can tell you exactly what works. Here are 27 free or very inexpensive ways to market your small business online. By Neil Patel…you can read the
More please! →Neglecting your website health means lost customers and lost income. Just like ignoring your body’s health is very risky and can result in you feeling lousy, ignoring your website health is something that risks your business success….that also feels bad.
More please! →By Thomas Kragelund, CEO & founder of Pixelz High quality product photography is essential for apparel ecommerce. For many customers, your product images will determine whether or not they buy your product. But essential doesn’t have to mean expensive. The difference between professional and amateur is talent, equipment, and experience. If you have an eye for photography and a modest budget, follow these 7 steps to benefit from our experience and create beautiful apparel product images. Continue reading or you can read the entire article HERE at Shopify.com 1. Prepare Your Garment Your products should look their absolute best in your
More please! →Take advantage of a limited-time opportunity to find out what’s really going on with your website.
More please! →Want to connect more with your target audience? Wondering how to deliver relevant social media content consistently? Planning your social media content delivery keeps your marketing on-message, making it more likely that you’ll reach your business goals. In this article, you’ll discover how to create a social media marketing content plan for your business. By Warren Knight (You can read the entire article HERE on Social Media Examiner’s website.) #1: Understand How Your Ideal Customer Moves From Awareness to Conversion Whether you’ve been in business for 24 hours or 10 years, defining your target customer is a crucial part of
More please! →It really pays off to think about the structure of your piece before you actually start writing. The structure is the skeleton of your text: it will help the reader grasp the main idea of your text. In this post, I will give practical tips to help you set up a nice and clear text structure. Read more: ‘why text structure is important for SEO’ » By Marieke van de Rakt, Dec. 12, 2016 How to set up your text structure Think before you start writing. Take a piece of paper and write down what you want to write about.
More please! →Is your website ready to make you look great online? If you’re waiting to go “mobile-ready,” you’ve waited too long. Brass Ring can help! – Edward Increased traffic plus Google search rankings stress importance of mobile friendly websites Post-Brexit implications for UK business San Francisco, CA and Dublin, Ireland; 1st November, 2016: Internet usage by mobile and tablet devices exceeded desktop worldwide for the first time in October according to independent web analytics company StatCounter Its research arm, StatCounter Global Stats finds that mobile and tablet devices accounted for 51.3% of internet usage worldwide in October compared to 48.7% by
More please! →A great big THANK YOU! to the readers and nice folks at La Jolla Village News for Brass Ring Multimedia’s THIRD (2014, 2015 & 2016) Reader’s Choice Award for Best Web Design. I grew up in La Jolla, went to Muirlands & La Jolla High and my daughter Amethyst (also Muirlands & LJHS alum) and I live here still. Our town is very special to me and recognition like this is a thrill and an honor. I consider myself very fortunate and am grateful that I get to continue to live and serve my small business clients from our lovely piece
More please! →Whatever the mind can conceive and believe, the mind can achieve. – Napoleon Hill. Napoleon Hill’s Twelve Great Riches of Life 1. Positive mental attitude 2. Sound physical health 3. Harmony in Human Relationships 4. Freedom from fear 5. The hope of achievement 6. The capacity for faith 7. A willingness to share one’s blessings 8. A labor of love 9. An open mind on all subjects 10. Self discipline 11. The capacity to understand people 12. Financial security (Note that the financial part come the last. As it is basically a reflection of what a person has become.) 12
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