Website Design

The Clock is Ticking on Website Accessibility for Public Entities; Others Entities are on Notice

The Clock is Ticking on Website Accessibility for Public Entities; Others Entities are on Notice

Given the explosion of website accessibility lawsuits in recent years, as a practical matter, the best defense is going to be mooting the claims. That means having processes in place by the Compliance Date to regularly detect and promptly correct WCAG 2.1, Level AA nonconformance and the ability to quickly show that any issue identified in a lawsuit has been corrected.

Compliance with these regulations requires high-level engagement by the CIO/IT, legal, finance and procurement, compliance and disability services… (Read more…)

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Content Marketing Statistics for 2024

Content Marketing Statistics for 2024

Businesses across various sectors recognize the value of content marketing in engaging with their audience, building brand awareness and driving sales, leading to more substantial investments in content marketing strategies and tools. This trend reflects the industry’s evolving role as a central component of digital marketing and its substantial contribution to the global marketing economy…(Read on…)

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Website Law Alert: What You Need to Know About the Updated Web Content Accessibility Guidelines

Website Law Alert: What You Need to Know About the Updated Web Content Accessibility Guidelines

In October 2023, the World Wide Web Consortium (W3C)–an international organization that recommends and maintains web-related protocols, guidelines, and standards–adopted the Web Content Accessibility Guidelines (WCAG) 2.2, by elevating them to “Recommended” status. Web developers, individuals with accessibility issues, and U.S. courts all look to the WCAG Guidelines as industry standards for web accessibility… (Read on…)

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How to Back Up Your WordPress Site

How to Back Up Your WordPress Site

Backing up your WordPress site is a simple process. With just a few steps, you can ensure that all of your website’s content and settings are secure and easily restorable in the event of a system failure or other unexpected issues.

Why do I need to back up my WordPress website?
Backing up your website is essential for protecting against data loss in the event of a system failure, malicious attack, or other unexpected issue. With regular backups, you can be sure that all of your content and settings are secure and can be quickly restored in the event of a disaster.

(Read on…)

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Brand Archetypes

Brand Archetypes

Brand Archetypes defined: Noted psychologist Carl Jung (pronounced: “yoong”) theorized that humans use symbolism to more easily understand complex concepts.

As a result of his research, Jung stated: “There are forms or images of a collective nature which occur practically all over the earth as constituents of myths and at the same time, as individual products of unconscious.”

In this work, Jung maintained that over the course of all time, for people, certain paths to greater understanding remain..(Read on…)

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WordPress Web Help Group Hits 1000 Member Milestone!

WordPress Web Help Group Hits 1000 Member Milestone!

Whether you’re just starting out with WordPress or consider yourself a seasoned pro, don’t hesitate to join us and contribute to the conversation.

Well…we’ve hit a pretty significant milestone. The WordPress Web Help Meetup Group just hit 1000 members! I want to thank all who’ve joined over the years and especially the core group of members who show up to answer questions and help those further back on the learning curve to get up to speed with this truly cool marketing platform. (Read on…)

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Zoom: WordPress Web Help, Mon. May 13, 2024, 6pm PST, PRESENTATION: CONTENT STRATEGY FOR YOUR WEBSITE

Zoom: WordPress Web Help, Mon. May 13, 2024, 6pm PST, PRESENTATION: CONTENT STRATEGY FOR YOUR WEBSITE

SPEAKER PRESENTATION:
CRAFTING YOUR WEBSITE’S MISSION: A BLUEPRINT FOR SUCCESS by Holly Cliffe

Discover why defining your website’s objective is paramount for online success. Join marketing veteran Holly Cliffe as she unpacks the pivotal role of objectives in content development and marketing strategies. Learn how to structure your website to guide visitors seamlessly through their buyer journey, ensuring a stellar user experience that…(Read on…)

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10 WordPress Security Issues & Vulnerabilities You Should Know About

10 WordPress Security Issues & Vulnerabilities You Should Know About

A leading CMS, WordPress, is used on almost 40% of all websites worldwide. All these aspects can be related to its popularity, user-friendly interface, massive offer of customization options, and support they offer to their users…

Why are WordPress Sites Vulnerable
Despite its popularity and myriad uses, WordPress sites are susceptible to several forms of security hazards. Several factors contribute to their susceptibility: The objectives in the following ballot have three states: approved, disapproved, and void. Let’s look at some reasons now why WordPress sites are so vulnerable… (Read on…)

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Affiliate Marketing For Small Business: Pass Or Play?

Affiliate Marketing For Small Business: Pass Or Play?

There isn’t one right way to do marketing. The more I’ve dabbled in marketing, the more I’ve realized it’s a bottomless pit of possibilities. I also noticed the value of affiliate marketing, something 80% of brands use. There’s a reason it’s so popular.

TikTok, Instagram, and similar social media platforms have become gospel for consumers. Whatever they’re selling, we want it. “TikTok made me buy it!” isn’t just a cutesy phrase. It’s the truth. As consumers, we want what we’re reading about in …(Read on…)

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Business Internet Safety Guide

Business Internet Safety Guide

Keep your business safe by maintaining a secure Wi-Fi network, using strong passwords and updating software regularly.

Cybersecurity is important for everyone, and businesses are no exception. 61% of small and mid-size businesses (SMBs) were victims of cyberattacks last year and 87% of IT ‘decision makers’ claim they experienced two or more successful attacks in the past year.

Cyberattacks leave not only businesses vulnerable but their employees and consumers as well. Luckily, there are ways to keep your business safe from. cybersecurity threats. (Read on…)

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The Ultimate Guide to WordPress Accessibility, and How it Can Boost Your Platform

The Ultimate Guide to WordPress Accessibility, and How it Can Boost Your Platform

Making a website accessible means building a platform that maximum people can share and find reliable. That’s why WordPress Accessibility is so crucial.

More than 45.8% of websites across the globe will be powered by WordPress in 2023. The figure was 43.2% in 2022. Whether you want to create a simple or complex website for your business, WordPress can create the most trusted, versatile and user-friendly platform for your business goals… (Read on…)

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102 Quick & Easy Ways To Increase Organic Traffic

102 Quick & Easy Ways To Increase Organic Traffic

In this article, you are going to discover over 100 simple ways to increase organic traffic to your website or web property that you can implement today.

We’ve complied this list based on many years of online marketing experience and offer the to you to explore and use. While this list is extensive, many of the items may require more research on your behalf or the assistance of a marketing professional. (Read on…)

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Develop a Public Relations Strategy to Promote Your Small Business

Develop a Public Relations Strategy to Promote Your Small Business

Running a small business is by no means an easy task, especially when you are just getting started – you have limited time, resources, and budget, all while trying to get things done in order to create more awareness and grow your brand. Nonetheless, it is crucial to get your company name out there as much as possible to generate a customer pipeline and have steady incoming revenue. So, the question becomes: What’s the best way to get started?

PR, or Public Relations, is more essential than ever for small businesses to grow in 2024, and it doesn’t have to be super complicated or costly… (Read on…)

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How AI-Powered Features Are Revolutionizing Marketing Automation Platforms

How AI-Powered Features Are Revolutionizing Marketing Automation Platforms

New artificial intelligence functions for MAPs can do everything from generating personalized content to optimizing campaigns.

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features.

One reason for this is the need to improve personalization and drive it to all parts of marketing. A recent survey shows 73% of respondents — both consumers and business buyers — expect companies to…(Read on…)

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8 Biggest Small Business Cybersecurity Misconceptions

8 Biggest Small Business Cybersecurity Misconceptions

Almost half of all workers in the country work for a business with fewer than 500 employees – and that doesn’t even account for the some 27 million small business owners who are their own sole employee.
Unfortunately, because small businesses are the drivers of our economy, they are also a ripe target for cyberattacks. The FBI recently reported that the majority of cybercrime victims are small businesses. (Read on…)

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Nick Diego on the Revamp of the WordPress Showcase Website

Nick Diego on the Revamp of the WordPress Showcase Website

The WordPress showcase is a curated collection of websites built with WordPress. Its purpose is to inspire, and show the breadth of what WordPress can achieve. Currently the showcase features around a hundred sites, including large enterprises like the New York Times and NASA. It aims to challenge misconceptions about WordPress, and highlight the platforms scale and reach.

The design of the showcase is contemporary and visually impactful. It shows that whatever proprietary platforms can do, WordPress can also do. (Read on…)

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10 Ways WordPress Developers Can Help With Your Website Speed and Performance

10 Ways WordPress Developers Can Help With Your Website Speed and Performance

In today’s fast-paced online world, how fast your website works can make or break the experience for users. People want things quick, and if your site takes forever to load, you might lose them. That’s where WordPress developers come in. If you’re using WordPress – the go-to system for managing web content – these developers can be your heroes, making sure your site runs super smooth. So, when you’re ready to enhance your website speed and performance, it’s time to consider hiring WordPress developers.
(Read on…)

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How To Choose And Install A Cookie Plugin On WordPress

How To Choose And Install A Cookie Plugin On Wordpress

In this video, we’ll show you how to choose and install a cookie plugin on WordPress. We’ll discuss all the things you need to consider before installing a cookie plugin and how to respect relevant regulations such as GDPR. I’ll also recommend you a great cookie plugin that you should consider installing. (Watch video…)

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Google Launches Gemini, the AI model It Hopes Will Take Down GPT-4

Google Launches Gemini, the AI model It Hopes Will Take Down GPT-4

Gemini is Google’s latest large language model, which Pichai first teased at the I/O developer conference in June and is now launching to the public. To hear Pichai and Google DeepMind CEO Demis Hassabis describe it, it’s a huge leap forward in an AI model that will ultimately affect practically all of Google’s products. “One of the powerful things about this moment,” Pichai says, “is you can work on one underlying technology and… (Read on…)

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The Brass Ring Marketing System – SPECIAL OFFER!

The Brass Ring Marketing System - SPECIAL OFFER!

Frustrated with your Website? Fails with D.I.Y. site builders? HERE’S THE ANSWER!
Great for DIY’ers! Not just a website, but a turn-key small business marketing solution.

Here’s The Thing: You Should Spend Your Time On Your Business, Not Struggling To Learn Web Design! (Read on…)

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Eye-Opening Video Marketing Statistics Every Business Owner Should Know

Eye-Opening Video Marketing Statistics Every Business Owner Should Know

What do the latest video marketing statistics tell you about growing your small business? The answers will surprise you. 92% of marketers say that videos are an important part of their marketing strategies, and 88% of them accept that videos offer them a positive return on investment (ROI).

If you want to use video content as a marketing tool, we have collected key video marketing statistics below to help you make informed decisions. (Read on…)

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Why NASA Chose WordPress for Revamping Its Flagship Website

Why NASA Chose WordPress for Revamping Its Flagship Website

NASA has removed the beta label from the new nasa.gov website, which was launched on WordPress, replacing Drupal as the CMS. After a lengthy process, which required 18 months of active web development, data migration, and content building, NASA has emerged with modernized flagship and science websites, showcasing the innovation and discoveries that have defined the agency for more than 65 years…(Read on…)

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Gutenberg 16.7 Introduces Font Management

Gutenberg 16.7 Introduces Font Management

Gutenberg 16.7 was released this week, packed with several features that are headlining the upcoming WordPress 6.4 release. This will be the last plugin release that will be rolled into the next version of WordPress.

Font management with the new font library is now available for testing in the plugin. These features standardize a way to add font collections to WordPress’ new font library… (Read on…)

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Does Web Accessibility Have a Positive Impact on SEO? | a Data-Driven Study

Does Web Accessibility Have a Positive Impact on SEO? | a Data-Driven Study

Many have asked the question: Does web accessibility positively impact SEO?

To date, there have been no conclusive answers.

So, to see what impact (if any) accessibility has on SEO, we created an independent study.

We discovered some intriguing answers along the way.

And now, we’re sharing our results. (Read on…)

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It’s Not Just You. Linkedin Has Gotten Really Weird.

It's Not Just You. Linkedin Has Gotten Really Weird.

With 950 million members as of July, LinkedIn is poised to soon have a billion users, joining a rarefied three-comma club with the likes of Facebook, Instagram, and TikTok. Started in 2003 as little more than an online repository for résumés, the Microsoft-owned behemoth has recently transformed. Not only are there more users to post, but they’re posting much more often. The number of LinkedIn posts grew 41% from 2021 to 2023. But it’s the content of the posts that’s shifted the most,.. (Read on…)

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17 Fixes For Why Your Website Isn’t Performing

17 Fixes For Why Your Website Isn't Performing

I’ve now taken the procedure I follow in reviewing sites and converted it into a tool…available free…to help small business owners to improve their online presence by diagnosing and fixing some of the most common website fails.

For some time now, I’ve been performing website audits for business clients in order to help them determine whether they’re getting full value from their website investment. (Read on…)

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How to Translate WordPress (Ultimate Guide)

How to Translate WordPress (Ultimate Guide)

WordPress powers almost 43% of all websites and not all of them are in English. In fact, the number of non-English websites is on the rise, with 56% of WordPress sites being created in languages other than U.S. English. This shows there’s a huge opportunity for going multilingual and translating your site in multiple languages.

But getting started can be confusing, even for experienced WordPress users. (Read on…)

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Do I Need a Cookie Policy on My Website?

Do I Need a Cookie Policy on My Website?

You may have heard you need a cookie policy on your website, but don’t know why or where to start. We’ll show you the reasons for having a cookie policy and resources for creating one.

You’ve likely had to accept or deny cookies while browsing online. Online privacy laws exist to give website visitors the choice of what information site owners can collect.(Read on…)

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Performant Translations Plugin Now Available on WordPress.org

Performant Translations Plugin Now Available on WordPress.org

After an in-depth performance analysis earlier this year revealed that translations can impact server response times, WordPress contributors proposed half a dozen technical solutions for consideration to improve performance for the ~56% of sites that use translations.

Performant Translations, a feature project by the core Performance Team, is now available as a plugin on WordPress.org. It incorporates some of the proposed solutions and speeds up translations by converting .mo files to .php files, allowing them to be parsed faster and stored in OPcache. (Read on…)

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