Posts Tagged archetypes

Brand Archetypes

Brand Archetypes

Brand Archetypes defined: Noted psychologist Carl Jung (pronounced: “yoong”) theorized that humans use symbolism to more easily understand complex concepts.

As a result of his research, Jung stated: “There are forms or images of a collective nature which occur practically all over the earth as constituents of myths and at the same time, as individual products of unconscious.”

In this work, Jung maintained that over the course of all time, for people, certain paths to greater understanding remain..(Read on…)

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