Are you intimidated by copywriting?
If your answer is yes, welcome to how 99% of marketers feel.
If your answer is no, are you some kind of wizard?
Copywriting is the reason why people buy something.
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Today I want to talk to you about some ways small business owners almost always fail when it comes to their marketing because they don’t do three specific things. By Brad Swezey First, they don’t have a systematic plan in place to get new business. Second, they don’t have a systematic plan in place to stay in contact with the
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Building a universally loved brand without engaging in price wars against competitors is not easy. But one brand that has achieved this seemingly impossible feat is Apple (NASDAQ:AAPL). Behind Apple’s phenomenal success lies its strong product portfolio and design standards. But the company’s unparalleled marketing strategy has also played a crucial role in ensuring it stays on top of its
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TOPICS IN THIS ISSUE: How Healthy Is Your Website? 27 Amazing Online Marketing Tactics for Small Businesses With Low Budgets, by Neil Patel How to Create a Social Media Marketing Content Plan in 7 Steps Copywriting: Text Structure Featured Small Business: TaxRelief.Info Download as .pdf
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Neglecting your website health means lost customers and lost income. Just like ignoring your body’s health is very risky and can result in you feeling lousy, ignoring your website health is something that risks your business success….that also feels bad.
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It really pays off to think about the structure of your piece before you actually start writing. The structure is the skeleton of your text: it will help the reader grasp the main idea of your text. In this post, I will give practical tips to help you set up a nice and clear text structure. Read more: ‘why text
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WordPress makes it easy to add great content to your website. Creating the content still needs doing, so here’s a great article and ideas from Brick Marketing…enjoy & implement! – Edward A. Sanchez, Brass Ring Multimedia You can read this article on the Brick Marketing Blog here. Tips to Ensure that Content Marketing Gets Done Writing by Nick Stamoulis in Content
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(If you’re already a client, we’ve probably already talked about this. People DON’T read everything we put on a website, which is why it is critically important that we present content in scannable form. This doesn’t mean we omit details, but it does mean that we need to format and layout our content in such a way as to cater
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Read article on Copyblogger Media website In many ways, this century has mostly been a dark time for online writers. Huh? You mean the Internet — the most significant publishing revolution since Gutenberg — hasn’t been good for writers?! Yes. And no. Here’s the thing, good content writers got squeezed out during the early days of Google’s PageRank algorithm. As I’ll explain
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Click this link: Tips From Marketing Rebel John Carlton to download and listen. John Carlton, marketing expert of Marketing Rebel will discuss how to record your sales pitch and turn it into an ad as well as how to avoid rip-off scamsters. Click here: http://www.entrepreneur.com/podcast/index.html for the same podcast on their website.
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September 5, 2012 By Jill Whalen If you’ve been reading much of what I’ve written over the years, you’ll know that I’m not a fan of using search engine rankings as a measure of success for SEO. Thankfully, we have much better ways to measure SEO success today, thanks to tools like Google Analytics. While presenting an all-day SEO training class
More please! →(Link to original article HERE) Your company has invested a lot of time in building what you think is a great website. It’s not only pretty, it’s chock full of all the information about your products and services. Then reality sets in: attention spans are short and as great as your website is on paper, it just doesn’t hold attention
More please! →June 13, 2012 By Jill Whalen I recently did a site audit for a client who was wondering why they were having a hard time showing up in Google. When I read through the information they sent me and took a quick look at their website, it was obvious to me what the problem was: They simply didn’t deserve to
More please! →Google Sucks All the Way to the Bank! January 19, 2011 By Jill Whalen Most of the time when I have a bit of a rant in the newsletter or elsewhere it’s because I’ve seen or heard things that bug me or are just plain wrong. Writing about it gets it off my chest and that’s usually the end of
More please! →On March 15, 2012, Google officially announced (via the Wall Street Journal), what hardcore SEOs have been expecting since at least 2008. Google is introducing semantic search into its algorithm. What exactly is semantic search? It’s a technology that lets the search engine “understand” what each search query means. So, rather than simply matching the keywords typed into the search
More please! →Written by Nicholas Tart I see this time and time again. As people get started with blogging, they think it’s as simple as clicking, “Add New Post,” typing up a few paragraphs, and clicking, “Publish.” Then they hopelessly wait for views, comments, and tweets. No one comes. No one comments. No one tweets. They do this three or four times
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