Posts Tagged social media

It’s Not Just You. Linkedin Has Gotten Really Weird.

It's Not Just You. Linkedin Has Gotten Really Weird.

With 950 million members as of July, LinkedIn is poised to soon have a billion users, joining a rarefied three-comma club with the likes of Facebook, Instagram, and TikTok. Started in 2003 as little more than an online repository for résumés, the Microsoft-owned behemoth has recently transformed. Not only are there more users to post, but they’re posting much more often. The number of LinkedIn posts grew 41% from 2021 to 2023. But it’s the content of the posts that’s shifted the most,.. (Read on…)

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How To Use Social Media To Help Your Business. Hint: It’s More Than Posting Cute Pictures.

How To Use Social Media To Help Your Business. Hint: It's More Than Posting Cute Pictures.

One of the keys to small-business marketing is building name and brand awareness. Everyone talks about social media today, but it is more than posting pictures and snappy quotes. Social media marketing is all about gaining a voice in a very crowded communication space no matter what your business, industry or market segment. The key rule of thumb is to use your content to convert searchers, readers and fans into buyers by driving them to your website where they can take your call-to-action. (CTA)

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5 Tips For Effective PPC Bidding On A Budget

5 Tips For Effective PPC Bidding On A Budget

PPC advertising can be a game-changing tool for small businesses looking to kickstart sales or increase brand awareness. Unfortunately, it’s also extremely easy to overspend if you aren’t careful. 

When your budget is tight, it’s crucial that you set yourself up for success when creating a PPC account.

Just a couple of bad months of PPC spending can be the difference between growing or shutting your doors forever.

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Finding the Perfect Audience for Your Business on Social Media

Both Facebook and YouTube boast well over 2 billion global users each, with TikTok and Instagram both having over a billion each. This variety of social media platforms has completely evolved our online interactions. The only issue is knowing how to go about building an audience on the various social media platforms. Here’s an excellent guide to the importance of social media and how businesses can build their audience.

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Why Startups Need To Build A Social Media Marketing Strategy

Why Startups Need To Build A Social Media Marketing Strategy

In today’s ever-changing business environment, connection is critical to the growth of a company. As a result, social media has become an essential component of any digital marketing strategy By Jay Rathod – Read this article in its entirety HERE on Inc42’s website A recent poll found that 75% of businesses believe that using social media has increased website traffic The reach and influence of social media are unavoidable. The best part is that everyone is on the same playing field According to HubSpot’s ‘State of Inbound Marketing Trends’ study, social media (44%) will be the leading marketing channel in 2022. The

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7 Ways to Boost Your Small-Business Marketing

7 Ways to Boost Your Small-Business Marketing

These marketing strategies can help small businesses gain new customers and increase repeat business. Image credit: Shutterstock Kimberly de Silva Marketing is important to every business’ survival, whether it’s for the local business up the street or the mega-corporation that spreads across all continents. Unfortunately, for the former, marketing is often put on the back burner, as a small-business owner has so many other things to deal with. 1. Learn from your competitors As a small business, you should start by looking at what your direct competitors are doing in the area. Find out how they are attracting customers and, more

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Small Biz Owners Almost Always Fail With Their Marketing Because of These 3 Things

Small Biz Owners Almost Always Fail With Their Marketing Because of These 3 Things

Today I want to talk to you about some ways small business owners almost always fail when it comes to their marketing because they don’t do three specific things. By Brad Swezey First, they don’t have a systematic plan in place to get new business. Second, they don’t have a systematic plan in place to stay in contact with the clients and customers that they do get. And third, they treat marketing as an afterthought. They spend all their time and energy thinking about their product, or maybe their office furniture or other things, but they don’t think about their

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10 Things Your Small Business Can Learn About Marketing from Apple (INFOGRAPHIC)

10 Things Your Small Business Can Learn About Marketing from Apple (INFOGRAPHIC)

Building a universally loved brand without engaging in price wars against competitors is not easy. But one brand that has achieved this seemingly impossible feat is Apple (NASDAQ:AAPL). Behind Apple’s phenomenal success lies its strong product portfolio and design standards. But the company’s unparalleled marketing strategy has also played a crucial role in ensuring it stays on top of its game. According to an infographic created by web design company, The Website Group, Apple’s winning marketing strategy provides lessons for small businesses. by Shubhomita Bose In Marketing Tips You may READ THE ENTIRE ARTICLE HERE on Small Business Trends website The company created the infographic

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Brass Ring Newsletter: September 2017

Brass Ring Newsletter: September 2017

TOPICS IN THIS ISSUE: How Healthy Is Your Website? 27 Amazing Online Marketing Tactics for Small Businesses With Low Budgets, by Neil Patel How to Create a Social Media Marketing Content Plan in 7 Steps Copywriting: Text Structure Featured Small Business: TaxRelief.Info Download as .pdf  

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27 Amazing Online Marketing Tactics for Small Businesses With Low Budgets, by Neil Patel

27 Amazing Online Marketing Tactics for Small Businesses With Low Budgets, by Neil Patel

I love small businesses. As a small business, there are many opportunities for growth with a smart marketing strategy. But you’ve probably noticed a problem. Most of the marketing tactics out there are expensive! A simple Facebook or Google ad campaign can cost tens of thousands of dollars. So how can a small business use online marketing without the massive budgets of multinational corporations? I’ve launched a few startups of my own, and I can tell you exactly what works. Here are 27 free or very inexpensive ways to market your small business online. By Neil Patel…you can read the

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How to Create a Social Media Marketing Content Plan in 7 Steps

How to Create a Social Media Marketing Content Plan in 7 Steps

Want to connect more with your target audience? Wondering how to deliver relevant social media content consistently? Planning your social media content delivery keeps your marketing on-message, making it more likely that you’ll reach your business goals. In this article, you’ll discover how to create a social media marketing content plan for your business. By Warren Knight  (You can read the entire article HERE on Social Media Examiner’s website.) #1: Understand How Your Ideal Customer Moves From Awareness to Conversion Whether you’ve been in business for 24 hours or 10 years, defining your target customer is a crucial part of

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