Why Startups Need To Build A Social Media Marketing Strategy

In today’s ever-changing business environment, connection is critical to the growth of a company. As a result, social media has become an essential component of any digital marketing strategy

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By Jay Rathod – Read this article in its entirety HERE on Inc42’s website

A recent poll found that 75% of businesses believe that using social media has increased website traffic

The reach and influence of social media are unavoidable. The best part is that everyone is on the same playing field

According to HubSpot’s ‘State of Inbound Marketing Trends’ study, social media (44%) will be the leading marketing channel in 2022. The next most popular are websites or blogs (36%), email marketing (35%), and content marketing (32%).

Furthermore, 16% of the respondents named social as the top website traffic source. Most marketers thought it was their most successful route for attracting new clients over the previous year. 

Another research from Wpromote’s ‘2022 State of B2B Digital Marketing’ study shows that 50% of B2B marketers currently think social media is their most successful digital marketing medium for producing revenue. Respondents also mentioned content marketing (47%), as well as email (41%).

Traditionally, promoting a small business has always been a difficult process.  Small business owners had to hit the streets and go door-to-door, make a massive number of cold calls, and rely on unusual guerrilla marketing strategies to get their name out there. 

They can now reach a much larger audience with the click of a mouse. LinkedIn, Instagram, TikTok, Snapchat, YouTube, and other social media platforms offer limitless opportunities for small businesses to promote themselves. 

Furthermore, they may use each platform in a variety of ways to optimise outcomes, ultimately increasing renown and, possibly, revenues. There are several reasons why a startup or a small business should invest in social media:

Increasing Brand Recognition

Social media marketing is the practice of using social media platforms to raise awareness of a…

Read on…article continues HERE on Inc42’s website