Posts Tagged marketing

How AI-Powered Features Are Revolutionizing Marketing Automation Platforms

How AI-Powered Features Are Revolutionizing Marketing Automation Platforms

New artificial intelligence functions for MAPs can do everything from generating personalized content to optimizing campaigns.

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features.

One reason for this is the need to improve personalization and drive it to all parts of marketing. A recent survey shows 73% of respondents — both consumers and business buyers — expect companies to…(Read on…)

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Top Tips for a Great Small Business Marketing Plan (INFOGRAPHIC)

Top Tips for a Great Small Business Marketing Plan (INFOGRAPHIC)

A small business’ marketing plan plays a critical role in the success of the business. Small businesses that have a clear marketing plan continue to grow and meet their objectives, while those with a poor marketing plan get stuck in survival mode wondering why they are not seeing much momentum.

If you are not seeing much progress in your small business, and or you want to increase your small business’ profitability, then you need to improve your marketing plan. (Read on…)

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Thrive And Survive: PR Tactics For Small Businesses In A Challenging Economic Climate

Thrive And Survive: PR Tactics For Small Businesses In A Challenging Economic Climate

Within our global economy, small businesses play a significant role in driving innovation and embodying the entrepreneurial mindset. They are often at the forefront of introducing new products, ideas and services to the market.

…small businesses are no strangers to adversity and face a variety of challenges within the fast-paced and ever-evolving market. (Read on…)

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Small Businesses Can Make More Money in 2023 by Using This Secret Weapon

Small Businesses Can Make More Money in 2023 by Using This Secret Weapon

As a small business owner, you’re always searching for ways to attract new customers to increase your revenue and grow the company. Chances are that you’ve spent a significant amount of money on various marketing strategies to promote your business. It can be challenging to decide which type of marketing channel you should invest in, since there are many ways to reach new potential customers.

The good news is that there’s a secret weapon that you can use: inbound marketing…. (Read on…)

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Experts Say This Is the Key to Marketing a Mom and Pop Business

Experts Say This Is the Key to Marketing a Mom and Pop Business

Marketing opportunities are endless, but marketing budgets are finite. Is it better for a mom-and-pop business to put money into online and social media marketing, or to invest in real-life sponsorships and events?

As with many things in business, you can only find out through trial and error, says Rus Graham, cofounder of New England-based Rushton Gregory Communications.

“The difficulty with marketing programs is that everyone is unique,” Graham says. “There isn’t a cookie-cutter approach.” (Read on….)

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Sales And Marketing Alignment For Improved Business Effectiveness

Sales And Marketing Alignment For Improved Business Effectiveness

Organizations are constantly looking for strategies to increase leads, customer satisfaction and revenue.

An effective way to achieve this is through sales and marketing alignment.

When your marketing team is enabling sales, it becomes easier to achieve target goals.

In this guide, we will investigate the benefits and challenges of sales and marketing alignment. We will also discuss some of the best strategies and share success stories:

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How Can Small Local Service Businesses Use AI To Improve Their Digital Marketing?

How Can Small Local Service Businesses Use AI To Improve Their Digital Marketing?

When many of us hear how AI will change the world – particularly digital marketing – our thoughts (and occasionally fears) drift towards how big organizations will use machines to do the work of legions of copywriters, designers, and other content creators.

Large corporations with equally large customer bases and competitively driven content needs are looking to sophisticated AI systems to generate content, and process and analyze data to stay ahead.

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5 Tips For Effective PPC Bidding On A Budget

5 Tips For Effective PPC Bidding On A Budget

PPC advertising can be a game-changing tool for small businesses looking to kickstart sales or increase brand awareness. Unfortunately, it’s also extremely easy to overspend if you aren’t careful. 

When your budget is tight, it’s crucial that you set yourself up for success when creating a PPC account.

Just a couple of bad months of PPC spending can be the difference between growing or shutting your doors forever.

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What is a Target Market and How to Pick One

What is a Target Market and How to Pick One

When marketing a business, the key to success lies in the ability to target the right group or groups of people accurately. Knowing your target market is essential for any company that wants to create an effective, compelling marketing message that resonates and results in sales.

In this guide, we’ll explore what a target market is, how to define one, and why it’s so important.

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5 Principles To Follow When Allocating Your Marketing Budget In An Uncertain Economy

5 Principles To Follow When Allocating Your Marketing Budget In An Uncertain Economy

Even with the threat of a recession in the next year, companies should prioritize marketing to stay ahead of competitors. In fact, marketing spending is on the rise—now is not the time to back down. Cost-cutting shouldn’t be the strategy driving your annual marketing budget—you won’t meet growth goals this way. Instead of crafting marketing initiatives based on cost, focus on proven effectiveness.

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Finding the Perfect Audience for Your Business on Social Media

Both Facebook and YouTube boast well over 2 billion global users each, with TikTok and Instagram both having over a billion each. This variety of social media platforms has completely evolved our online interactions. The only issue is knowing how to go about building an audience on the various social media platforms. Here’s an excellent guide to the importance of social media and how businesses can build their audience.

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Why Startups Need To Build A Social Media Marketing Strategy

Why Startups Need To Build A Social Media Marketing Strategy

In today’s ever-changing business environment, connection is critical to the growth of a company. As a result, social media has become an essential component of any digital marketing strategy By Jay Rathod – Read this article in its entirety HERE on Inc42’s website A recent poll found that 75% of businesses believe that using social media has increased website traffic The reach and influence of social media are unavoidable. The best part is that everyone is on the same playing field According to HubSpot’s ‘State of Inbound Marketing Trends’ study, social media (44%) will be the leading marketing channel in 2022. The

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Small Business Website Design Best Practices & Examples

Small Business Website Design Best Practices & Examples

Small business websites must have an eye-catching design and compelling copy to make a positive first impression on visitors. Small business owners may not have the budget, skills or resources to make a website that stands out. With the right tips and tricks, however, you’ll be on your way to building stunning landing pages that make people stop and stare.

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Tips for Hiring a Marketing Company

Tips for Hiring a Marketing Company

Updated Sep 22, 2022 Hiring outside marketing and advertising expertise can take your business to the next level – just be sure you’re choosing the right partner. Marketing companies take over a labor-intensive process while bringing a consultative approach to devising your marketing strategies. Determine whether or not a marketing company can handle the services you need before deciding if they’re a good fit for your small business.  Identify your goals, secure references, and request a detailed written proposal before moving forward with any marketing company. This article is for small business owners considering outsourcing their marketing efforts to a

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7 Ways to Boost Your Small-Business Marketing

7 Ways to Boost Your Small-Business Marketing

These marketing strategies can help small businesses gain new customers and increase repeat business. Image credit: Shutterstock Kimberly de Silva Marketing is important to every business’ survival, whether it’s for the local business up the street or the mega-corporation that spreads across all continents. Unfortunately, for the former, marketing is often put on the back burner, as a small-business owner has so many other things to deal with. 1. Learn from your competitors As a small business, you should start by looking at what your direct competitors are doing in the area. Find out how they are attracting customers and, more

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Small Biz Owners Almost Always Fail With Their Marketing Because of These 3 Things

Small Biz Owners Almost Always Fail With Their Marketing Because of These 3 Things

Today I want to talk to you about some ways small business owners almost always fail when it comes to their marketing because they don’t do three specific things. By Brad Swezey First, they don’t have a systematic plan in place to get new business. Second, they don’t have a systematic plan in place to stay in contact with the clients and customers that they do get. And third, they treat marketing as an afterthought. They spend all their time and energy thinking about their product, or maybe their office furniture or other things, but they don’t think about their

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Fear and Entrepreneurship: The Psychology of What Scares Us

Fear and Entrepreneurship: The Psychology of What Scares Us

Your stomach ties itself into a knot and your heart races nowhere as your mind sorts through every conceivable worst case scenario. We call it “fear” and our instincts scream for us to avoid whatever source it stems from. But as irrational as it often is, as silly as it sometimes seems when you witness it in others, fear is something we have to continually confront throughout our lives. Entrepreneurs especially—so steeped in uncertainty as they are—have to learn how to live with fear if they want to go far. Because perhaps the scariest thing about fear is how it

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10 Things Your Small Business Can Learn About Marketing from Apple (INFOGRAPHIC)

10 Things Your Small Business Can Learn About Marketing from Apple (INFOGRAPHIC)

Building a universally loved brand without engaging in price wars against competitors is not easy. But one brand that has achieved this seemingly impossible feat is Apple (NASDAQ:AAPL). Behind Apple’s phenomenal success lies its strong product portfolio and design standards. But the company’s unparalleled marketing strategy has also played a crucial role in ensuring it stays on top of its gam