Posts Tagged economic downturn

5 Principles To Follow When Allocating Your Marketing Budget In An Uncertain Economy

5 Principles To Follow When Allocating Your Marketing Budget In An Uncertain Economy

Even with the threat of a recession in the next year, companies should prioritize marketing to stay ahead of competitors. In fact, marketing spending is on the rise—now is not the time to back down. Cost-cutting shouldn’t be the strategy driving your annual marketing budget—you won’t meet growth goals this way. Instead of crafting marketing initiatives based on cost, focus on proven effectiveness.

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5 Simple Ways to Prepare Your Personal Finances for a Recession

5 Simple Ways to Prepare Your Personal Finances for a Recession

The economy in the U.S. is crumbling, and many are predicting a recession that could be on par with the Great Depression or worse. Around the world, inflation is soaring, and we can all feel the ground shifting—and with it, so are our finances and investments. If you are looking to prepare well before the storm hits, here are a few tips that will help you figure your finances out.

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Don’t Pull The Plug: Shifting Marketing Approaches In An Economic Downturn

Don’t Pull The Plug: Shifting Marketing Approaches In An Economic Downturn

Rethinking marketing, sales and advertising strategies to address today’s realities is key for long-term success. Marketing during an economic downturn—or dare I say, recession—comes with unique challenges, not the least of which is many clients’ knee-jerk reactions…

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