Leadership

The 5 Things Every Small Business Needs To Know Before Purchasing A Virtual Office

The 5 Things Every Small Business Needs To Know Before Purchasing A Virtual Office

Virtual Offices have long been a convenient and cost-effective way for small business owners and digital nomads with flexible working arrangements to level up their online presence and lend additional credibility to their business. Most coworking spaces and flexible offices offer a convenient Virtual Office membership at affordable monthly prices, but their offerings cover a wide range of benefits and prices. It can be difficult to navigate the sea of the $44 billion global Virtual Office market that consistently bombards potential buyers with ads.
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Embrace These 14 Low-Cost Ways To Help Your Small Business Grow

Embrace These 14 Low-Cost Ways To Help Your Small Business Grow

There are 33.2 million small businesses in the USA, which make up about 99.9% of all American businesses. Making yours stand out and grow effectively and fast among so many small businesses can be a real challenge.

Most business owners feel intimidated about investing in their business growth. Due to the tough competition, they feel there’s no point in spending on strategies.

However, there are some great ideas – ON A BUDGET – to make your business shine among existing customers and even turn prospective customers into regulars. So, let’s know all the strategies here! (Read on…)

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Business Internet Safety Guide

Business Internet Safety Guide

Keep your business safe by maintaining a secure Wi-Fi network, using strong passwords and updating software regularly.

Cybersecurity is important for everyone, and businesses are no exception. 61% of small and mid-size businesses (SMBs) were victims of cyberattacks last year and 87% of IT ‘decision makers’ claim they experienced two or more successful attacks in the past year.

Cyberattacks leave not only businesses vulnerable but their employees and consumers as well. Luckily, there are ways to keep your business safe from. cybersecurity threats. (Read on…)

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The Ultimate Guide to WordPress Accessibility, and How it Can Boost Your Platform

The Ultimate Guide to WordPress Accessibility, and How it Can Boost Your Platform

Making a website accessible means building a platform that maximum people can share and find reliable. That’s why WordPress Accessibility is so crucial.

More than 45.8% of websites across the globe will be powered by WordPress in 2023. The figure was 43.2% in 2022. Whether you want to create a simple or complex website for your business, WordPress can create the most trusted, versatile and user-friendly platform for your business goals… (Read on…)

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Mark Cuban: These Are the Top 4 Reasons Most Small Businesses Fail

Mark Cuban: These Are the Top 4 Reasons Most Small Businesses Fail

You may not realize it, but most U.S. businesses are small businesses; SBA statistics show that 99 percent of all businesses are independent companies with fewer than 500 employees.

That’s the good news. The bad news? While estimates vary, according to Bureau of Labor Statistics data 20 percent of new businesses fail within two years, 45 percent during the first five years, and 65 percent during the first 10 years. (Only 25 percent make it for 15 years or more.) (Read on…)

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Develop a Public Relations Strategy to Promote Your Small Business

Develop a Public Relations Strategy to Promote Your Small Business

Running a small business is by no means an easy task, especially when you are just getting started – you have limited time, resources, and budget, all while trying to get things done in order to create more awareness and grow your brand. Nonetheless, it is crucial to get your company name out there as much as possible to generate a customer pipeline and have steady incoming revenue. So, the question becomes: What’s the best way to get started?

PR, or Public Relations, is more essential than ever for small businesses to grow in 2024, and it doesn’t have to be super complicated or costly… (Read on…)

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Why You Shouldn’t Schedule Meetings Longer than One Hour

Why You Shouldn’t Schedule Meetings Longer than One Hour

People have a hard time attending meetings that are longer than one hour.

Maybe it’s today’s ADD. Or perhaps, it’s just that any meeting that long is a waste of many people’s time.

Either way, there is almost no reason to schedule a meeting for over 60 minutes.

If you do, you’re scheduling more time than is necessary or productive. (Read on…)

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Public Speaking Classes: Everything You Need To Know

Public Speaking Classes: Everything You Need To Know

Being a talented public speaker is a skill that is able to help advance a wide range of careers. The first step in this pursuit typically begins with enrolling in public speaking classes to help you master the craft.

Whether you are a published author trying to promote your new book, a marketing specialist presenting an important pitch at work, or anything in-between, being a great public speaker is something that is sure to be incredibly valuable. (Read on…)

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Small Businesses File Brief Against California’s Unconstitutional Shutdowns

Small Businesses File Brief Against California’s Unconstitutional Shutdowns

FRESNO, Calif. (Nov. 8, 2023) – NFIB filed an amicus brief in the case Ghost Golf Inc. et al. v. Gavin Newsom at the California Court of Appeal, Fifth Appellate District. The case concerns Governor Newsom’s Blueprint for a Safer Economy, the government shutdown of businesses ordered during the COVID-19 pandemic, and the separation of powers. (Read on…)

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Small Business Funding – How To Get A Cash Boost For Your Business

Small Business Funding – How To Get A Cash Boost For Your Business

If you’re an up-and-coming entrepreneur, you’re going to face the challenge of getting investment for your small business.

Start-up funding can seem hard to come by, and indeed the funding landscape is not as favourable as it was a few years ago. However, this doesn’t mean that money isn’t available. Great ideas still get funded, but you need to think carefully about the kind of investment you’re going to take, and the terms on which you’ll take it. (Read on…)

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Oops! I Called My Boss ‘Dude.’ Career Coaches Weigh In On Tricky Workplace Dilemmas

Oops! I Called My Boss 'Dude.' Career Coaches Weigh In On Tricky Workplace Dilemmas

It can be hard to know how to act at work. I want to be my relaxed, authentic self — but sometimes that comes off as way too casual.

For example, I once called my boss “dude.” She’s not that much older than I am, so I slipped into a more laid-back attitude that should probably be reserved for peers. I instantly felt like… (Read on…)

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How to Scale Your Small Business in 8 Steps

How to Scale Your Small Business in 8 Steps

There are always smaller competitors waiting to take your market share, and it’s only a matter of time before you transition from the hunter into the hunted. So you need to think of scaling not just in terms of company growth, but also as a way to build all the elements that make up your value proposition, so that you’re as competitive as possible.

In the choice between growth and scaling, one option isn’t better than the other. You have to decide what works (Read on…)

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Top Tips for a Great Small Business Marketing Plan (INFOGRAPHIC)

Top Tips for a Great Small Business Marketing Plan (INFOGRAPHIC)

A small business’ marketing plan plays a critical role in the success of the business. Small businesses that have a clear marketing plan continue to grow and meet their objectives, while those with a poor marketing plan get stuck in survival mode wondering why they are not seeing much momentum.

If you are not seeing much progress in your small business, and or you want to increase your small business’ profitability, then you need to improve your marketing plan. (Read on…)

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Thrive And Survive: PR Tactics For Small Businesses In A Challenging Economic Climate

Thrive And Survive: PR Tactics For Small Businesses In A Challenging Economic Climate

Within our global economy, small businesses play a significant role in driving innovation and embodying the entrepreneurial mindset. They are often at the forefront of introducing new products, ideas and services to the market.

…small businesses are no strangers to adversity and face a variety of challenges within the fast-paced and ever-evolving market. (Read on…)

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How To Financially Prepare For A Layoff

How To Financially Prepare For A Layoff

Over the past 18 months, our firm has seen not just an increase in clients who have been laid off but more meetings than ever with those concerned about the increasingly unstable job market and whether they may lose their job next.

Being financially prepared for unexpected setbacks, such as a layoff, is important. While losing a job can be distressing, having a solid financial plan can help alleviate stress and uncertainty. Here are some key strategies to ensure you are financially prepared if you face a layoff. (Read on…)

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7 Japanese Concepts That Can Improve Your Life

7 Japanese Concepts That Can Improve Your Life

Besides instilling in me a desire to crane-kick everyone, The Karate Kid …implanted a nascent interest in Japanese culture. When I was five, I remember cobbling together a small Shinto shrine out of construction paper, popsicle sticks, and Elmer’s glue so I could have a setup similar to Mr. Miyagi’s dojo in my bedroom. It’s funny to think about a five-year-old church-going kid living in the middle of Oklahoma creating a Shinto shrine for himself.

My appreciation for Japanese culture has deepened since then and continues today. One of the things I love about the Japanese is…. (Read on…)

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6 Ways Small Business Owners Can Get Their Employees to Use AI

6 Ways Small Business Owners Can Get Their Employees to Use AI

One of the most pivotal innovations that artificial intelligence offers small businesses is the ability to change the rules of engagement — a more level playing field. And its adoption in this size category has been stunning: According to Unbounce’s recent Break Free: The State of AI Marketing for Small Business report, approximately 30% of small and medium-sized businesses are leveraging some form of artificial intelligence.

One overriding challenge, however, is that implementing (Read on…)

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Best Business Books of All Time

Best Business Books of All Time

Reading great business books is one of the most cost-effective methods to become a whip-smart business person. As business book editors, we read a lot of books — and this curated book list is to bring you the best choices.

Indeed, reading top-notch business books is a smart investment of time and money. As business book editors, we’ve navigated the sea of literature to distill the most potent wisdom and strategies for you. This list will guide you towards making the right choices in the business landscape. (Read on…)

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OpenAI, Google, others pledge to watermark AI content for safety, White House says

OpenAI, Google, others pledge to watermark AI content for safety, White House says

AI companies including OpenAI, Alphabet (GOOGL.O) and Meta Platforms (META.O) have made voluntary commitments to the White House to implement measures such as watermarking AI-generated content to help make the technology safer, President Joe Biden announced on Friday.

“These commitments are a promising step but we have a lot more work to do together,” Biden said. (Read on…)

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Small Businesses to Congress: Prioritize Passing the Main Street Tax Certainty Act this Congress

Small Businesses to Congress: Prioritize Passing the Main Street Tax Certainty Act this Congress

“Passing the Main Street Tax Certainty Act would stop an enormous tax increase currently scheduled to strike small businesses at the end of 2025,” said Brad Close, NFIB President. “The 20% Small Business Deduction is set to expire in 2025, and without it, small businesses will have to limit their plans to grow, invest, and hire. By making the deduction permanent, small business owners will have the tax certainty they need to make business decisions about their future. We are encouraged that this important legislation has been introduced in both the House and the Senate and urge Congress to consider it.” (Read on…)

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Small Businesses, Big Opportunities

Small Businesses, Big Opportunities

More than 70% of business owners want to originate digitally, and often the only easy way to do that is with a personal account, as banks have lagged on digital originations for businesses with multiple complexities, including the upcoming CFPB Section 1071 rules that will require banking institutions to collect and report data on lending to small businesses, defined as enterprises with gross revenue under $5 million.

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16 Strategies To Set Your Small Business Apart From Larger Competitors

16 Strategies To Set Your Small Business Apart From Larger Competitors

Whenever a new small business emerges, they have a big challenge competing against larger corporations that overtake the market. It can be hard for a new business to get its bearings and find ways to differentiate itself. However, with some creativity and strategy, there are ways to set themselves apart from larger corporations.

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