Posts Tagged recession

5 Principles To Follow When Allocating Your Marketing Budget In An Uncertain Economy

5 Principles To Follow When Allocating Your Marketing Budget In An Uncertain Economy

Even with the threat of a recession in the next year, companies should prioritize marketing to stay ahead of competitors. In fact, marketing spending is on the rise—now is not the time to back down. Cost-cutting shouldn’t be the strategy driving your annual marketing budget—you won’t meet growth goals this way. Instead of crafting marketing initiatives based on cost, focus on proven effectiveness.

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Small Businesses Face Economic Strain Even With Loyal Patrons

Small Businesses Face Economic Strain Even With Loyal Patrons

Brand loyalty is one thing, but when that loyalty is directed at a small business, it stands to benefit an entire community…The relationship between a small business and its customers is unique — rarely is it purely transactional. In fact, 37% of Americans say they purchase from small businesses to receive a more personal experience. Also, 30% of them are willing to pay more and 30% are willing to wait longer at small businesses versus major retailers or chain stores

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5 Simple Ways to Prepare Your Personal Finances for a Recession

5 Simple Ways to Prepare Your Personal Finances for a Recession

The economy in the U.S. is crumbling, and many are predicting a recession that could be on par with the Great Depression or worse. Around the world, inflation is soaring, and we can all feel the ground shifting—and with it, so are our finances and investments. If you are looking to prepare well before the storm hits, here are a few tips that will help you figure your finances out.

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