Posts Tagged copywriting

Google Is Testing An AI Tool That Can Write News Articles

Google Is Testing An AI Tool That Can Write News Articles

Google is testing a tool that uses AI to write news stories and has started pitching it to publications, according to a new report from The New York Times. The tech giant has pitched the AI tool to The New York Times, The Washington Post and The Wall Street Journal’s owner, News Corp.

The tool, internally codenamed “Genesis,” can take in information and then generate news copy. Google reportedly believes that the tool can serve as a personal assistant for journalists by automating…(Read on…)

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What Is The Purpose Of Content Marketing?

What Is The Purpose Of Content Marketing?

As founder and CEO of a full-service digital marketing agency, I’ve seen firsthand how successful content marketing can be for businesses. I’ve also seen how so many companies get it wrong.

So, what is the purpose of content marketing? Let’s take a closer look.

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12 Tips for Creating the Best Email Subject Lines (with Examples)

12 Tips for Creating the Best Email Subject Lines (with Examples)

Email subject lines are arguably the most important component of your emails. After all, the subject line is what subscribers see in their inbox, and is what determines if they even open your email or not

So without good email subject lines, your email marketing efforts could go to waste! But don’t worry — you’ve come to the right place.

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How To SEO Meta Tags For Google & Other Search Engines in 2018

How To SEO Meta Tags For Google & Other Search Engines in 2018

LAST UPDATED: JANUARY 9TH, 2018 | By Shaun Anderson What Are Meta Tags? Meta Tags are used by Google and other search engines in some not-so-obvious ways. QUOTE: “Meta tags are a great way for Webmasters to provide search engines with information about their sites. (They) can be used to provide information to all sorts of clients, and each system processes only the meta tags they understand and ignores the rest. (They) are added to the <head> section of your HTML page.” (GOOGLE) How Can I Check The Meta Tags On A Site? You can use tools like SEMRush (specifically the SEMRush Audit Tool), SiteBulb Crawler, DeepCrawl, Screaming Frog or SEO Powersuite Website

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Brass Ring Newsletter: September 2017

Brass Ring Newsletter: September 2017

TOPICS IN THIS ISSUE: How Healthy Is Your Website? 27 Amazing Online Marketing Tactics for Small Businesses With Low Budgets, by Neil Patel How to Create a Social Media Marketing Content Plan in 7 Steps Copywriting: Text Structure Featured Small Business: TaxRelief.Info Download as .pdf  

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How Healthy Is Your Website?

How Healthy Is Your Website?

Neglecting your website health means lost customers and lost income. Just like ignoring your body’s health is very risky and can result in you feeling lousy, ignoring your website health is something that risks your business success….that also feels bad.

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ARTICLE: Getting Ahead in Google: Dare to Be Different, By Jill Whalen

June 13, 2012 By Jill Whalen I recently did a site audit for a client who was wondering why they were having a hard time showing up in Google. When I read through the information they sent me and took a quick look at their website, it was obvious to me what the problem was: They simply didn’t deserve to be there. Let me explain… They have a fairly small local company that sells some common but specific types of office furniture. While they have a niche for the type of furniture they sell, for the most part it’s nothing

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Norma-Jean Strickland, Copywriter & Consultant Website Design

Norma-Jean Strickland, Copywriter & Consultant Website Design

Website design for copywriter & writing consultant Norma-Jean Strickland. Contemporary, yet retro and time-less design focus on antique typewriter keys and graphic featuring the word “idea” along with a background which shows words winding in an around each other. Norma-Jean (as am I) is a “purple fan,” hence the tinting. I’m quite fond and proud of this design.

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