(SSL’s have become more than a good idea…they’re just about “musts” with SERP implications. Here’s a good article from 2017 that still holds up. – Edward) By Colin Newcomer – Jan. 9, 2017 – Elegant Themes Blog Does the idea of improving your search engine rankings and offering your visitors better security sound like something you’re interested in? What if I upped the ante and told you it wouldn’t cost you a penny? SSL certificates secure your website’s connection and boost its rankings in Google. And now, thanks to services like Let’s Encrypt, you can actually get a free SSL certificate
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