(SSL’s have become more than a good idea…they’re just about “musts” with SERP implications. Here’s a good article from 2017 that still holds up. – Edward) By Colin Newcomer – Jan. 9, 2017 – Elegant Themes Blog Does the idea of improving your search engine rankings and offering your visitors better security sound like something you’re interested in? What if I upped the ante and told you it wouldn’t cost you a penny? SSL certificates secure your website’s connection and boost its rankings in Google. And now, thanks to services like Let’s Encrypt, you can actually get a free SSL certificate
More please! →Posts Tagged effective web design
LAST UPDATED: JANUARY 9TH, 2018 | By Shaun Anderson What Are Meta Tags? Meta Tags are used by Google and other search engines in some not-so-obvious ways. QUOTE: “Meta tags are a great way for Webmasters to provide search engines with information about their sites. (They) can be used to provide information to all sorts of clients, and each system processes only the meta tags they understand and ignores the rest. (They) are added to the <head> section of your HTML page.” (GOOGLE) How Can I Check The Meta Tags On A Site? You can use tools like SEMRush (specifically the SEMRush Audit Tool), SiteBulb Crawler, DeepCrawl, Screaming Frog or SEO Powersuite Website
More please! →THANK YOU! to the readers and good folk at La Jolla Village News for Brass Ring Multimedia’s FOURTH (2014, 2015, 2016 & 2017) Reader’s Choice Award for Best Web Design. It’s a great honor to be recognized by my home town’s newspaper for my work with small businesses in and around La Jolla. I grew up here and have raised my daughter in the beautiful town of La Jolla. La Jolla gets into your heart. I love that it remains my home as well as business home base. Getting to provide my services to clients here and throughout Southern California
More please! →Greetings, all… One of the most popular WordPress forms plugin, the Fast Secure Contact Form plugin (which has been the standard for all Brass Ring Multimedia websites for years) has been removed from WordPress’s favorable status and listing quite suddenly and unexpectedly. Unfortunately, this was due to the actions of a nefarious individual who recently purchased the plugin from its creator…a fine developer who created, supported and evolved it for many years. We have been at risk since June when ownership changed. WordPress has now removed the plugin from its downloads and issued a “clean” version. The clean version will
More please! →Today I want to talk to you about some ways small business owners almost always fail when it comes to their marketing because they don’t do three specific things. By Brad Swezey First, they don’t have a systematic plan in place to get new business. Second, they don’t have a systematic plan in place to stay in contact with the clients and customers that they do get. And third, they treat marketing as an afterthought. They spend all their time and energy thinking about their product, or maybe their office furniture or other things, but they don’t think about their
More please! →Your stomach ties itself into a knot and your heart races nowhere as your mind sorts through every conceivable worst case scenario. We call it “fear” and our instincts scream for us to avoid whatever source it stems from. But as irrational as it often is, as silly as it sometimes seems when you witness it in others, fear is something we have to continually confront throughout our lives. Entrepreneurs especially—so steeped in uncertainty as they are—have to learn how to live with fear if they want to go far. Because perhaps the scariest thing about fear is how it
More please! →Building a universally loved brand without engaging in price wars against competitors is not easy. But one brand that has achieved this seemingly impossible feat is Apple (NASDAQ:AAPL). Behind Apple’s phenomenal success lies its strong product portfolio and design standards. But the company’s unparalleled marketing strategy has also played a crucial role in ensuring it stays on top of its game. According to an infographic created by web design company, The Website Group, Apple’s winning marketing strategy provides lessons for small businesses. by Shubhomita Bose In Marketing Tips You may READ THE ENTIRE ARTICLE HERE on Small Business Trends website The company created the infographic
More please! →I love small businesses. As a small business, there are many opportunities for growth with a smart marketing strategy. But you’ve probably noticed a problem. Most of the marketing tactics out there are expensive! A simple Facebook or Google ad campaign can cost tens of thousands of dollars. So how can a small business use online marketing without the massive budgets of multinational corporations? I’ve launched a few startups of my own, and I can tell you exactly what works. Here are 27 free or very inexpensive ways to market your small business online. By Neil Patel…you can read the
More please! →Neglecting your website health means lost customers and lost income. Just like ignoring your body’s health is very risky and can result in you feeling lousy, ignoring your website health is something that risks your business success….that also feels bad.
More please! →A great big THANK YOU! to the readers and nice folks at La Jolla Village News for Brass Ring Multimedia’s THIRD (2014, 2015 & 2016) Reader’s Choice Award for Best Web Design. I grew up in La Jolla, went to Muirlands & La Jolla High and my daughter Amethyst (also Muirlands & LJHS alum) and I live here still. Our town is very special to me and recognition like this is a thrill and an honor. I consider myself very fortunate and am grateful that I get to continue to live and serve my small business clients from our lovely piece
More please! →by Eric Siu Five years ago, there weren’t that many options when it came to domain name extensions. You could only register a domain with a .com, .org or .net extension — and good luck if the name you wanted was already in use! More recently, however, domain name registry companies have expanded the list of options, thanks to the growing demand for URLs. Read the entire article on Entrepreneur’s website You now have dozens of other options for top-level domains, including .car, .business, and .app. And while it may be tempting to consider investing in one of these extensions
More please! →Thank you, La Jolla! I was honored and pleased to win our second Best Retail Services Readers Choice award from the La Jolla Village News…
More please! →June 13, 2012 By Jill Whalen I recently did a site audit for a client who was wondering why they were having a hard time showing up in Google. When I read through the information they sent me and took a quick look at their website, it was obvious to me what the problem was: They simply didn’t deserve to be there. Let me explain… They have a fairly small local company that sells some common but specific types of office furniture. While they have a niche for the type of furniture they sell, for the most part it’s nothing
More please! →This website design is for Dr. Jason Karp, a leading personal fitness expert based out of San Diego. Jason was referred to me by a mutual friend whom I’d helped previously with his WordPress needs. Jason had a rather dated website he’d built himself with Microsoft Frontpage, a tool Microsoft discontinued in 2003 and stopped supporting in 2005. There are a lot of websites languishing irrelevantly in need of the modernization and power that WordPress exactly offers. Jason came to me after unsuccessfully trying on his own to get into WordPress. That’s what I do…I help people get into WordPress and
More please! →Excellent book…just finished reading it. Buy this book. Read this book…highlight and mark it up. Then RE-read this book. Finally, USE this book. I assure you, I don’t make a dime off of it, but you will! (Don’t worry I’ll be making my dimes from using it myself!) This book can be key to taking your website design from the realm of the common and ignored to effective website design which will attract visitors and provide them with useful information and lead them down the path you wish them to follow. I’ve been a website designer for a lot of
More please! →WordPress website design for Gussler’s Firearm Transfers & Repairs. Don Gussler is my choice for firearms transfers and gunsmithing needs. He’s “my gunsmith.” I was pleased with the opportunity to build one of my $397 WordPress specials for him including an upgrade to the existing Gussler’s logo. Gussler’s was established in 1988 and expanded in 2005 to include gun shows and internet transfers. At the local gun shows they proved ourselves as a transfer dealer for private party transfers and a place for out of area dealers to transfer guns to and for local residents to start and complete federal and state mandated
More please! →WordPress website design for True Source Enterprises, Inc., creators of True Flex Knee Pads. True Flex Knee Pads are the ultimate safety knee pad. They’re a great product serving welding, mining, construction, electrical, flooring, railroad, roofing, archaeological, agricultural and industrial safety workers with superior protection.
More please! →As the webmaster for the concerts, I try to get to as many of the shows as I can to grab pictures and enjoy the great time. Yesterday, I was fortunate to be in attendance at the kick-off of La Jolla Concerts By the Sea’s 28th season. Also, this year, my 16 year old daughter, Amethyst was helping out La Jolla Kiwanis, one of the sponsors for the events. She belongs to Key Club at La Jolla High School and she and some of her fellow Key-clubbers were on hand to help out as volunteers with set-up, concession sales, etc. My
More please! →I’ve been providing WordPress website design and search engine optimization consulting services for American Home Entertainment (AHE), a Kearny Mesa, San Diego-based company specializing in custom design and installations for home theater, home automation, lighting control systems, security and surveillance systems. I’m helping them develop a WordPress-based website to replace their current site. I created the following banner using images of AHE’s work, some of their products along with logos from their featured vendors.
More please! →Many enjoyable Sunday afternoons during summer, Scripps Park at La Jolla Cove is filled with the sounds of live music. These family-friendly FREE summer concerts are fun for everybody of all ages, offering a wide range of musical styles for everyone’s enjoyment in an ideal setting overlooking La Jolla Cove. Since 2008, Brass Ring Multimedia has been pleased to be part of the effort making these concerts happen. Providing web creation services, Brass Ring continues to enjoy being part of the La Jolla community. Growing up in La Jolla and now raising my daughter in the community, it is a privilege to be
More please! →Gussler’s Firearms is a Santee-based business specializing in firearms transfers (FFL), repairs & gunsmithing. (He’s my FFL & gunsmith as a matter of fact). As a product of designing his website, it became part of the project to “upgrade” his logo. (You can see client’s original logo at the bottom.)
More please! →WordPress website design for De Chiel Firearms. De Chiel Firearms is a San Diego-based Discount firearms dealer who needed a great site design solution on a budget…a PERFECT candidate for a WordPress solution. This project included NO graphic or logo design. (Though I did use a header banner I created using a photo of the owner’s beloved Douglas A-1 “Spad” airplane…a craft he lovingly flew in his service days along with a photo of an aged rendition of his family’s crest. So a LITTLE design, though I didn’t really charge for it.) Like many other small business sites, De Chiel original/former
More please! →Written by Edward A. Sanchez Brass Ring Multimedia IS YOUR BUSINESS LIKE CHARLIE’S LIFE…going downhill? Charlie, Charlie, Charlie. I’ve gotta tell you, I like the guy…always have…it’s tough not to on some level. He’s got chops, he’s definitely a talented guy and Two And A Half Men is one of those shows I can always watch. Hot Shots, Wall Street, the list goes on…very cool. But, lately? (oy!) One of the habits I’ve learned to employ is that of looking inward whenever something “out there” irks me. (Like Charlie’s Vatican Assassin dive-bomb into hell.) I discovered long ago that I
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