Today I want to talk to you about some ways small business owners almost always fail when it comes to their marketing because they don’t do three specific things.
By Brad Swezey
First, they don’t have a systematic plan in place to get new business. Second, they don’t have a systematic plan in place to stay in contact with the clients and customers that they do get. And third, they treat marketing as an afterthought. They spend all their time and energy thinking about their product, or maybe their office furniture or other things, but they don’t think about their marketing as an integral part of their business.
Let’s look at these in a little bit more detail.
The first thing is not having a systematic process in place to get new business. Every big company out there has a marketing department.