What is SEO in 2020?
Search Engine Optimisation (SEO) in 2020 is a technical, analytical and creative process to improve the visibility of a website in search engines. The primary function of SEO is to drive more unpaid useful traffic to a site that converts into sales.
Just days after Google’s plans to introduce controversial DNS over HTTPS (DoH) to Chrome hit the headlines, comes news of another HTTPS change that is set to hit the hundreds of millions using the world’s most popular browser. For Google this change is critical, completing the task of pushing websites to ensure all traffic is encrypted. For website developers, it means there is a cut-off date to make changes. For users, it means some content will be blocked—even on popular sites—as changes take place.
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