SEO Tutorial For Beginners; How To Do SEO In 2022

QUOTE: “Re: Hobo Web: This is by far the most complete free SEO tutorial for beginners I can find online.” Mathew Woodward, SEO Blogger, 2020

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You can read this entire article HERE on HOBO SEO’s website

If you are a beginner in SEO (search engine optimisation), or a website manager or designer wanting to learn about the basics of SEO (search engine optimisation), you are in the right place. This SEO tutorial is a beginner’s guide to SEO and offers an introduction to the basics of search engine optimisation in 2022.

This SEO tutorial comes with a free SEO checklist, a free SEO training course, and a free SEO ebook.

How to start SEO

How to get your site indexed by Google quickly:

  1. Only publish useful, high-quality 100% unique content to your site
  2. Create pages where the main purpose of the page is given priority
  3. Avoid annoying ads and pop-ups (especially on mobile)
  4. Register your website with Google Search Console
  5. Optimise your website’s core web vitals
  6. Use a responsive design
  7. Have a mobile theme that downloads in under 3 seconds
  8. Don’t block search engines crawling your site in robots.txt or metatags
  9. Don’t confuse or annoy a website visitor
  10. Don’t block Google from crawling resources on your page or rendering specific elements on your page
  11. Optimise for customers local to your business, if that is important
  12. Geotarget your site in Search Console (you do not need to do this you have a country-specific domain)
  13. Do not use copied content for pages (or even part of a page) – pages should stand on their own
  14. Use a simple navigation system on your site
  15. Develop websites that meet Google technical recommendations on (for example) canonicalisation, internationalisation and pagination best practices
  16. Ensure on average all ‘Main Content’ blocks of all pages on the site are high-quality
  17. Ensure old-school practices are cleaned up and removed from the site
  18. Avoid implementing old-school practices in new campaigns (Google is better at detecting sites with little value-add)
  19. Provide Clear website domain ownership, copyright, and contact details on the site
  20. Share your content on the major social networks when it is good enough
  21. Get backlinks from real websites with real domain trust and authority
  22. Do not build unnatural links to your site
  23. Consider disavowing any obvious low-quality links from previous link-building activity
  24. Satisfy visitors (whatever that ‘conversion’ is)
  25. Monitor VERY CAREFULLY any user-generated content on your site, because it is rated as part of your own site content
  26. Pay attention to site security issues (implement secure HTTPS, for example)
  27. Beware evaporating efforts (AVOID old-school practices designed to manipulate rankings and REMOVE them when identified)
  28. Ensure erroneous conversion rate optimisation (CRO) practices are not negatively impacting organic traffic levels (don’t screw this part up!)
  29. Aim for a good ratio of ‘useful’ user-centered text to affiliate links. Be careful using affiliate links at all!
  30. Create pages to meet basic usability best practices (Nielsen) – Pay attention to what ‘annoys’ website visitors
  31. Make visitors from Google happy

… and there’s more.

How to do on-page SEO

Let us presume you “only publish high-quality 100% unique content to your site” then here is how to do on-page SEO in 2022:

  1. include the relevant target keyword phrase at least once in the page title tag
  2. keep page titles succinct and avoid adding irrelevant keywords
  3. include your target keyword phrase a couple of times in the Main Content (MC) on the page (in paragraph tags)
  4. avoid keyword stuffing main content or any specific HTML element or attribute
  5. optimise your meta description to have a clickable useful SERP snippet
  6. ensure the Main Content of the page is high-quality and written by a professional (MOST OF YOUR EFFORT GOES HERE – If your content is not being shared organically, you may have a content quality problem)
  7. ensure the keywords you want to rank for are present on your page. The quality of competition for these rankings will determine how much effort you need to put in
  8. use synonyms and common co-occurring words throughout your page copy but write naturally
  9. add value to pages with ordered lists, images, videos, and tables
  10. optimise for increased ‘user intent’ satisfaction (e.g. increased dwell times on a page or site)
  11. keep important pages on your website up-to-date
  12. remove outdated content
  13. avoid publishing and indexing content-poor pages (especially affiliate sites)
  14. disclose page modification dates in a visible format
  15. do not push the main content down a page unnecessarily with ads or obtrusive CTA for even your own business
  16. link to related content on your site with useful and very relevant anchor text
  17. avoid keyword stuffing internal anchor text
  18. ensure fast delivery of web pages on mobile and desktop
  19. provide clear disclosure of affiliate ads and non-intrusive advertising. Clear disclosure of everything, in fact, if you are focused on quality in all areas.
  20. add high-quality and relevant external links to cite sources (if the page is informational)
  21. use the target keyword phrase in internal anchor text pointing to the page (at least once)
  22. if you can, include the target keyword phrase in the short page URL (but avoid changing URLs if you can)
  23. aim to create pages to basic meet W3C recommendations on accessible HTML (W3c) (H1, ALT text etc)

What is SEO (search engine optimisation)?

SEO is an anagram of search engine optimisation if you are in the UK (or search engine optimization, if you are in the US).

QUOTE: “(SEO) is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.” Search Engine Land, 2020

Professional search engine optimisation (SEO) is a technical, analytical, and creative process to improve the visibility of a website in search engines.  In simple terms, SEO is about getting free traffic from Google, the most popular search engine in the world.

Search Engine Market Share Worldwide Nov 2020 - Nov 2021

What is the value of SEO?

QUOTE: “Google is “the biggest kingmaker on this Earth.” Amit Singhal, Google, 2010

Mountain View spokesman once called the search engine ‘kingmakers‘, and that’s no lie.

Ranking high in Google is VERY VALUABLE – it’s effectively free advertising on the best advertising space in the world.

Traffic from Google’s natural listings is STILL the most valuable organic traffic to a website in the world, and it can make or break an online business.

The state of play is that you can STILL generate highly targeted leads, for FREE, just by improving your website and optimising your content to be as relevant as possible for a buyer looking for what you do.

As you can imagine, there’s a LOT of competition now for that free traffic – even from Google (!) in some niches.

You shouldn’t compete with Google.

You should focus on competing with your competitors.

SEO is a long-term investment (and this is why I published a free SEO checklist for you).

It takes a lot to rank on merit a page in Google in competitive niches, due to the amount of competition for those top spots.

What is professional SEO?

Graph; The effect of keywords in a title tag

Hobo Web’s Google search engine optimisation services involve making small modifications to your web pages:

QUOTE: “When viewed individually, these changes might seem like incremental improvements, but…. they could have a noticeable impact on your site’s user experience and performance in organic search results.” Google Starter Guide, 2020

The SEO process itself can be practised, successfully, in a bedroom or a workplace, but it has traditionally always involved mastering many skills from website development to copywriting.

A professional SEO has a firm understanding of the short-term and long-term risks involved in optimising rankings in search engines.

When it comes to SEO, there are rules to be followed or ignored, risks to take, gains to make, and battles to be won or lost.

The aim of any SEO campaign is more…

Read on…article continues HERE on Hobo SEO’s website

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