Posts Tagged a.i.

How AI-Powered Features Are Revolutionizing Marketing Automation Platforms

How AI-Powered Features Are Revolutionizing Marketing Automation Platforms

New artificial intelligence functions for MAPs can do everything from generating personalized content to optimizing campaigns.

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features.

One reason for this is the need to improve personalization and drive it to all parts of marketing. A recent survey shows 73% of respondents — both consumers and business buyers — expect companies to…(Read on…)

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Google Launches Gemini, the AI model It Hopes Will Take Down GPT-4

Google Launches Gemini, the AI model It Hopes Will Take Down GPT-4

Gemini is Google’s latest large language model, which Pichai first teased at the I/O developer conference in June and is now launching to the public. To hear Pichai and Google DeepMind CEO Demis Hassabis describe it, it’s a huge leap forward in an AI model that will ultimately affect practically all of Google’s products. “One of the powerful things about this moment,” Pichai says, “is you can work on one underlying technology and… (Read on…)

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