A.I. (Artificial Intelligence)

AI for Small Business 101: How to Get Started

AI for Small Business 101: How to Get Started

Here’s how small business owners can effectively implement artificial intelligence into their workflows, with practical tools and strategies for success.

If, like many small business owners, you’re not sure about AI tools or how to implement them, these options offer a smooth path to increased efficiency and business insights. (Read more…)

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How AI-Powered Features Are Revolutionizing Marketing Automation Platforms

How AI-Powered Features Are Revolutionizing Marketing Automation Platforms

New artificial intelligence functions for MAPs can do everything from generating personalized content to optimizing campaigns.

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features.

One reason for this is the need to improve personalization and drive it to all parts of marketing. A recent survey shows 73% of respondents — both consumers and business buyers — expect companies to…(Read on…)

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