A.I. (Artificial Intelligence)

How AI-Powered Features Are Revolutionizing Marketing Automation Platforms

How AI-Powered Features Are Revolutionizing Marketing Automation Platforms

New artificial intelligence functions for MAPs can do everything from generating personalized content to optimizing campaigns.

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features.

One reason for this is the need to improve personalization and drive it to all parts of marketing. A recent survey shows 73% of respondents — both consumers and business buyers — expect companies to…(Read on…)

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