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Copywriting: Text Structure

Copywriting: Text Structure

It really pays off to think about the structure of your piece before you actually start writing. The structure is the skeleton of your text: it will help the reader grasp the main idea of your text. In this post, I will give practical tips to help you set up a nice and clear text structure. Read more: ‘why text structure is important for SEO’ » By Marieke van de Rakt, Dec. 12, 2016 How to set up your text structure Think before you start writing. Take a piece of paper and write down what you want to write about.

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Getting The Most Out Of The WordPress Post Editor

Getting The Most Out Of The WordPress Post Editor

By Nathan B. Weller Chances are that if you’re using WordPress then most of your time within the admin is in the WordPress post/page editor. It is, after all, where all of the content for your site is created. And yet, there are not a lot of blog posts out there helping users get the most out of this all-important admin area. “What you see is what you get” may be the term for how the editor functions, but that doesn’t need to be our attitude towards the editor itself. In fact, as I hope to show in today’s post,

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Quicksprout Article: 8 Powerful Takeaways from Eye Tracking Studies

Quicksprout Article: 8 Powerful Takeaways from Eye Tracking Studies

If you’ve never heard of eye-tracking, that’s ok. Just know…it’s important. It is the study of HOW people read, specifically websites. It has absolute effect on how we plan and build a website. Give the following article a read and enjoy…may it be helpful. – Edward A. Sanchez Click HERE to read this article on Quicksprout by NEIL PATEL on APRIL 16, 2014 When it comes to data, I’m convinced you can’t have enough. Crunching numbers, running tests, poring over metrics, analyzing trends — that’s what helps build great businesses and awesome websites. One fascinating field of study of consumer behaviour is eye tracking.

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Article: Website Reading: It (Sometimes) Does Happen, by Jakob Nielsen

Article: Website Reading: It (Sometimes) Does Happen, by Jakob Nielsen

(If you’re already a client, we’ve probably already talked about this. People DON’T read everything we put on a website, which is why it is critically important that we present content in scannable form. This doesn’t mean we omit details, but it does mean that we need to format and layout our content in such a way as to cater to their reading styles. The following article, by one, if not THE internet usability expert gives excellent insight which will help you present your content effectively. – Edward) Read article on Nielsen Norman Group website or continue here. Summary: When web content

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American Home Entertainment Banner

American Home Entertainment Banner

I’ve been providing WordPress website design and search engine optimization consulting services for American Home Entertainment (AHE), a Kearny Mesa, San Diego-based company specializing in custom design and installations for home theater, home automation, lighting control systems, security and surveillance systems. I’m helping them develop a WordPress-based website to replace their current site. I created the following banner using images of AHE’s work, some of their products along with logos from their featured vendors.

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ALL 50 Corvette Business Cards

ALL 50 Corvette Business Cards

This has been a favorite project of mine. I enjoyed participating in Ray Ehly, Jr.’s roadtrip. He took museum delivery (at the Corvette Museum adjacent to the Corvette Plant in Bowling Green, Kentucky) of a brand-new, top of the line Corvette Z06. He then drove it in ONE CONTINOUS loop to “ALL 50” United States. (Yes, Hawaii and Alaska too.) You can read all about it on the site I did for Ray in 2003. Check out “Ray’s Journal” for day-by-day details and images from this amazing adventure: www.All50Corvette.com As Ray rolled on throughout his trip…and to this day, he needed

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