WordPress Playground, an experimental project that uses WebAssembly (WASM) to run WordPress in the browser, makes it possible for users to quickly test plugins and themes without having to set up a local development environment.
Ordinarily, testing a plugin or theme with Playground requires… (Read on…)
More please! →
This week, WordPress 6.3 was released! And this is definitely an update you want to check out. It comes with a renewed site editor, lots of new design options, and improvements in terms of performance and accessibility. Especially the updated site editor got us excited, it makes working on your website a breeze! In this post, we’ve listed the highlights of this week’s release that you will definitely want to know more about! (Read on…)
More please! →
What are blocks? WordPress has added a new resource to its website at wordpress.org/blocks that attempts to explain blocks visually with simple language. The landing page is aimed at those who are new to the block paradigm or those who may not yet fully understand blocks’ ease of use and powerful features. (Read on…)
More please! →
Online visitors are pretty savvy and will judge your whole business by what they see in the first 3 seconds, and right now, you have to ask yourself the question: “are my visitors responding well to my logo and branding?” Logo design is tricky ground because people love their logos and I never like to offend, That said, respectfully, logo may not be the most important thing on your website, but it needs to look top notch so logo design should be an important consideration in creating and/or the continuing success of your business. (Read on…)
More please! →
Within our global economy, small businesses play a significant role in driving innovation and embodying the entrepreneurial mindset. They are often at the forefront of introducing new products, ideas and services to the market.
…small businesses are no strangers to adversity and face a variety of challenges within the fast-paced and ever-evolving market. (Read on…)
More please! →
According to a 2021 HubSpot State of Marketing survey, 50% of small business owners say generating qualified leads is their primary digital marketing goal. But generating leads is a top challenge for 41% of content marketers. So, For the growth of a small business, understanding how to generate qualified leads should be a top priority.
While large businesses can speed up the process using special software for generating leads, small businesses with limited budgets can only rely on… (Read on…)
More please! →
Do you want your articles to be as well optimized as possible? Do you aim for that number 1 position in the search results? And do you madly chase traffic and clicks? It’s not easy to achieve all these things entirely on your own, but luckily, Yoast is here to help. In this post, we’ll talk you to the process of optimizing your post in the best possible way. We’ll explain the five steps on how to Yoast your post. (Read on…)
More please! →
We all know that testimonials are an important part of marketing. Humans are social animals and social proof is a powerful signal that can turn a prospect from a skeptic to an enthusiastic buyer.
The problem is that actually getting good testimonials is a pain, which is why a lot of freelancers don’t bother, or have really boring, vague testimonials to share.
Well, no more!
In this article, I’m going to give you my exact process to get great testimonials from your clients. (Read on…)
More please! →
It’s a mistake because rebranding is always a mistake. Even if your brand is called Wanker or the Certified Union of National Transcribers, you keep your original name. The only reason you ever rebrand is because you have to for legal or ownership reasons, cf. Accenture.
It’s a mistake because Twitter is throwing away brand equity. While the debate rages over distinctiveness and differentiation, no one doubts that a significant – and possibly dominant – aspect of brand equity is derived from a brand’s ability to be recognised by its target market and to come to mind in buying/user situations. When you rebrand you lose all of this…(Read on…)
More please! →
One of the most pivotal innovations that artificial intelligence offers small businesses is the ability to change the rules of engagement — a more level playing field. And its adoption in this size category has been stunning: According to Unbounce’s recent Break Free: The State of AI Marketing for Small Business report, approximately 30% of small and medium-sized businesses are leveraging some form of artificial intelligence.
One overriding challenge, however, is that implementing (Read on…)
More please! →
WordPress’ Recommended Hosting page is a hotly contested piece of online real estate, and has recently come into focus again following the removal of SiteGround from the listings. When the change was highlighted during a recent Meta team meeting, Audrey Capital-sponsored contributor Samuel “Otto” Wood said, “Matt asked me to remove SiteGround because… (Read on….)
More please! →
AI companies including OpenAI, Alphabet (GOOGL.O) and Meta Platforms (META.O) have made voluntary commitments to the White House to implement measures such as watermarking AI-generated content to help make the technology safer, President Joe Biden announced on Friday.
“These commitments are a promising step but we have a lot more work to do together,” Biden said. (Read on…)
More please! →
Google is testing a tool that uses AI to write news stories and has started pitching it to publications, according to a new report from The New York Times. The tech giant has pitched the AI tool to The New York Times, The Washington Post and The Wall Street Journal’s owner, News Corp.
The tool, internally codenamed “Genesis,” can take in information and then generate news copy. Google reportedly believes that the tool can serve as a personal assistant for journalists by automating…(Read on…)
More please! →
Content marketing is a strategy that utilizes a wide variety of channels, including social media, websites, videos, infographics, podcasts and blogs, to attract potential customers. By creating, publishing and sharing relevant content, companies are building their brand, establishing trust, increasing engagement and ultimately influencing more people to buy their products and services.
With an influx of options everywhere we turn, establishing and nurturing a strong, sustainable relationship with customers is more important than ever. Buyers need to feel not only satisfied, but also truly cared for, in order to stay loyal to a business. In addition to supporting this customer relationship, content marketing also helps make it easier for your customers to become champions of your brand and assist in boosting awareness.
More please! →
One of the keys to small-business marketing is building name and brand awareness. Everyone talks about social media today, but it is more than posting pictures and snappy quotes. Social media marketing is all about gaining a voice in a very crowded communication space no matter what your business, industry or market segment. The key rule of thumb is to use your content to convert searchers, readers and fans into buyers by driving them to your website where they can take your call-to-action. (CTA)
More please! →
When many of us hear how AI will change the world – particularly digital marketing – our thoughts (and occasionally fears) drift towards how big organizations will use machines to do the work of legions of copywriters, designers, and other content creators.
Large corporations with equally large customer bases and competitively driven content needs are looking to sophisticated AI systems to generate content, and process and analyze data to stay ahead.
More please! →
When marketing a business, the key to success lies in the ability to target the right group or groups of people accurately. Knowing your target market is essential for any company that wants to create an effective, compelling marketing message that resonates and results in sales.
In this guide, we’ll explore what a target market is, how to define one, and why it’s so important.
More please! →
Gutenberg 16.1 was released this week, debuting of the Pattern Library, which coincides with reusable blocks getting renamed to synced patterns. Users can now create and manage their own patterns that will also show up in the block inserter. Custom patterns are saved to the new Library alongside custom template parts.
This release also adds a new Distraction Free mode to the Site Editor, which removes all controls and menus, functioning in a similar way to the mode added to the content editor in October 2022.
More please! →
The best storytellers immediately draw the audience into the story, capture their attention and set the tone for a unique experience that the audience will remember, whilst focusing on these five key elements. Sharing stories allows us to connect with people in real life, and create memories that are more intense and last longer. But how do stories impact us on a psychological and physical level, and how can they benefit your business?
More please! →
With TikTok accounts, Instagram Reels and beyond, the age of video content is now. How often do you see a video ad pop up on your social media while browsing your preferred platforms? You might not even process the advertisements anymore and keep scrolling.
A video ad likely catches your attention every once in a while, but why?
More please! →Both Facebook and YouTube boast well over 2 billion global users each, with TikTok and Instagram both having over a billion each. This variety of social media platforms has completely evolved our online interactions. The only issue is knowing how to go about building an audience on the various social media platforms. Here’s an excellent guide to the importance of social media and how businesses can build their audience.
More please! →
As founder and CEO of a full-service digital marketing agency, I’ve seen firsthand how successful content marketing can be for businesses. I’ve also seen how so many companies get it wrong.
So, what is the purpose of content marketing? Let’s take a closer look.
More please! →
If you are a beginner in SEO (search engine optimisation), or a website manager or designer wanting to learn about the basics of SEO (search engine optimisation), you are in the right place. This SEO tutorial is a beginner’s guide to SEO and offers an introduction to the basics of search engine optimisation in 2022.
More please! →
The business industry knows that effective communication can bring powerful benefits, including mitigating conflict and improving employee engagement. …there are communications techniques companies can use to solve current issues and dilemmas, as well as remain relevant and adapt to changes.
More please! →
Email subject lines are arguably the most important component of your emails. After all, the subject line is what subscribers see in their inbox, and is what determines if they even open your email or not
So without good email subject lines, your email marketing efforts could go to waste! But don’t worry — you’ve come to the right place.
More please! →
Small business websites must have an eye-catching design and compelling copy to make a positive first impression on visitors. Small business owners may not have the budget, skills or resources to make a website that stands out. With the right tips and tricks, however, you’ll be on your way to building stunning landing pages that make people stop and stare.
More please! →
WordPress Web Help is a 900 member San Diego-based Meetup.com group that offers a “a friendly and easy way for folks to get help with their WordPress website where we can share questions and answers, make progress on your ideas or goals, and have fun in the process.” Brass Ring CEO has taken on the role of organizer…
More please! →What is SEO in 2020?
Search Engine Optimisation (SEO) in 2020 is a technical, analytical and creative process to improve the visibility of a website in search engines. The primary function of SEO is to drive more unpaid useful traffic to a site that converts into sales.
Just days after Google’s plans to introduce controversial DNS over HTTPS (DoH) to Chrome hit the headlines, comes news of another HTTPS change that is set to hit the hundreds of millions using the world’s most popular browser. For Google this change is critical, completing the task of pushing websites to ensure all traffic is encrypted. For website developers, it means there is a cut-off date to make changes. For users, it means some content will be blocked—even on popular sites—as changes take place.
More please! →
Are you intimidated by copywriting?
If your answer is yes, welcome to how 99% of marketers feel.
If your answer is no, are you some kind of wizard?
Copywriting is the reason why people buy something.
More please! →
Get this valuable toolkit now to improve your website’s effectiveness PLUS! we’ll also send you our newsletter where you’ll continue to enjoy WordPress, marketing & small business tips, advice, tools, news and exclusive offers!
(No cost…no obligation!)
60 day warranty (we take care of changes, fixes, etc. while we coach you to work on your site.)
*Not included. (Typically $40-60, we’ll discuss that before you purchase)
| By purchasing from Brass Ring Web Design, you confirm that you (the client) agree to adhere by these terms and conditions of these terms of service. These terms of service represent an agreement between you (the client) and Brass Ring Web Design (the developer) |
| 1. Time for Payment – All invoices are payable upon receipt. The grant of any license or right of copyright is conditioned on receipt of full payment. Any extras must be paid prior to website launch. |
| 2. Default in Payment – The Client shall assume responsibility for all collection of legal fees necessitated by default in payment. |
| 3. Estimates – If this form is used for an estimate or assignment confirmation, the fees and expenses shown are minimum estimates only. Final fees and expenses shall be shown when invoice is rendered. The Client’s approval shall be obtained for any increases in fees or expenses that exceed the original estimate by 10% or more. |
| 4. Expenses – The Client shall reimburse the Developer for all expenses arising from this assignment, including the payment of any sales taxes due on this assignment and shall advance $TBD (if any) to the Developer for payment of said expenses. |
| 5. Progress Reports – The Developer shall contact or meet with the Client on a mutually acceptable schedule to report all tasks completed, problems encountered, and recommended changes relating to the development and testing of the digital media. The Developer shall inform the Client promptly by telephone upon discovery of any event or problem that may significantly delay the development of the work. |
| 6. Changes – The Client shall be responsible for making additional payments for changes requested by the Client in original assignment. However, no additional payment shall be made for changes required to conform to the original assignment description. The Client shall offer the Developer the first opportunity to make any changes. |
| 7. Designee -The Developer shall designate (Edward A. Sanchez) and the Client shall designate one individual as the only designated persons who will send and accept all deliverables and receive and make all communications between the Developer and the Client.Neither party shall have any obligation to consider for approval or respond to materials or instructions submitted other than through the designated persons designated in “website planner form”. Each party has the right to change its designated person upon 5 days written notice to the other. |
| 8. Hosting – The Client authorizes the developer to access their website hosting account for purposes of ascertaining status, settings along with making any necessary changes needed for purposes of this project. |
| 9. Website Maintenance – The Developer agrees to provide the Client with reasonable technical support and assistance to maintain and update the Website after launch during the Warranty Period of 60 days at no cost to the Client. Such assistance shall not exceed 1 hour per calendar month. After the expiration of the Warranty Period, the Developer agrees to provide the Client with reasonable technical support and assistance to maintain and update the Website on the Internet for an annual fee of N/Afor a period of N/A years after the last day of the Warranty Period payable thirty (30) days prior to the commencement date of each year of the Maintenance Period. Such maintenance shall include correcting any errors or any failure of the Website to conform to the specifications. Maintenance shall not include the development of enhancements to the originally contracted project. |
| 10. Confidential Information – The Developer acknowledges and agrees that the source materials and technical and marketing plans or other sensitive business information, including all materials containing said information, which are supplied by the Client to the Developer or developed by the Developer in the course of developing the digital media are to be considered confidential information. Information shall not be considered confidential if it is already publicly known through no act of the Developer. |
| 11. Return of Source Information – Upon the Client’s acceptance of the Golden Master, launch of website or upon the cancellation of the project, the Developer shall provide the Client with all copies and originals of the source materials provided to the Developer. |
| 12. Ownership of Copyright – Client acknowledges and agrees that Developer retains all rights to copyright in any original artwork created by developer. |
| 13. Ownership and Return of Artwork – The Developer retains ownership of all original artwork, in any media, including digital files, whether preliminary or final. The Client waives the right to challenge the validity of the Developer’s ownership of the art subject to this agreement because of any change or evolution of the law and will return all artwork within thirty (30) days of use. |
| 14. Cancellation – In the event of cancellation of this assignment, ownership of all copyrights and the original artwork shall be retained by the Developer If, for any reason, client should decide to cancel this order, 15% of total shall be retained by designer until such point as work commences. Once work commences, if assignment is cancelled, fee owed will be based upon actual work completed. (See rates above) |
| 15. Ownership of Engine – The Developer retains ownership of all engines used in the production of the product unless those engines are provided by the Client. |
| 16. Credit – The Developer shall be given credit in footer of site in this form: WordPress Website by Brass Ring Web Design (incl. Link) |
| 17. Alterations – Any electronic alteration of original art (color shift, mirroring, flopping, combination cut and paste, deletion) creating additional art is prohibited without the express permission of the Developer. The Developer will be given first opportunity to make any alterations required. Unauthorized alterations shall constitute additional use and will be billed accordingly. |
| 18. Limitation of Liability – Client agrees that it shall not hold the Developer or his/her agents or employees liable for any incidental or consequential damages which arise from the Developer’s failure to perform any aspect of the Project in a timely manner, regardless of whether such failure was caused by intentional or negligent acts or omissions of the Developer or a third party. Furthermore, the Developer disclaims all implied warranties including the warranty of merchantability & fitness for a particular use |
| 19. Unauthorized Use and Program Licenses – The Client will indemnify the Developer against all claims and expenses arising from uses for which the Client does not have rights to or authority to use. The Client will be responsible for payment of any special licensing or royalty fees resulting from the use of graphics programs that require such payments |
| 20. Delays -The Developer will make every good faith effort to meet or exceed any mutually agreed deadlines. It is understood that this is a collaborative process & client agrees to provide completed questionnaire(s), text & image content within a reasonable period of time. We consult with you throughout this process so you’ll have guidance. A typical website project takes 6-8 weeks. If an excessive amount of weeks pass and content is not received for us to work with, do understand that reopening files & getting reacquainted with aged projects poses an extra challenge &likely increase overall increase in time expenditure. For this reason, a late fee may apply. Understand that delays can also negatively impact our other active clients’ projects. We will discuss creating content for you or hiring out content creation to help you move forward. |
| 21. Excessive Contact – We are in business to be of service & do not apply strict limits to the amount of support we give to our clients. The client understands that the developer must ensure it is able to provide quality service to all its clients, and that no clients should be disadvantaged by the behavior of others. Training time: Typically up to 3 hours of 1-on-1, in person or by phone after launch to ensure designated staff is able to carry out website content management, etc. Coaching time: During 60 day post-launch warranty, we will support trainee(s) to ensure confidence. Typically, 3 total hours but we are dedicated to getting you confident and capable by the end of your warranty period. |
| 22. Dispute Resolution – Any disputes in excess of $5000.00 (maximum limit for small claims court) arising out of this Agreement shall be submitted to binding arbitration before the Joint Ethics Committee or a mutually agreed upon arbitrator pursuant to the rules of the American Arbitration Association. The Arbitrator’s award shall be final, and judgment may be entered in any court having jurisdiction thereof. The Client shall pay all arbitration and court costs, reasonable attorney’s fees, and legal interest on any award of judgment in favor of the Creator. |
| 23. Acceptance of Terms – Payment for this system indicates acceptance of above terms & conditions. |
