Website Design

Google Is Testing An AI Tool That Can Write News Articles

Google Is Testing An AI Tool That Can Write News Articles

Google is testing a tool that uses AI to write news stories and has started pitching it to publications, according to a new report from The New York Times. The tech giant has pitched the AI tool to The New York Times, The Washington Post and The Wall Street Journal’s owner, News Corp.

The tool, internally codenamed “Genesis,” can take in information and then generate news copy. Google reportedly believes that the tool can serve as a personal assistant for journalists by automating…(Read on…)

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Content Marketing In 2023: The Ultimate Guide

Content Marketing In 2023: The Ultimate Guide

Content marketing is a strategy that utilizes a wide variety of channels, including social media, websites, videos, infographics, podcasts and blogs, to attract potential customers. By creating, publishing and sharing relevant content, companies are building their brand, establishing trust, increasing engagement and ultimately influencing more people to buy their products and services.

With an influx of options everywhere we turn, establishing and nurturing a strong, sustainable relationship with customers is more important than ever. Buyers need to feel not only satisfied, but also truly cared for, in order to stay loyal to a business. In addition to supporting this customer relationship, content marketing also helps make it easier for your customers to become champions of your brand and assist in boosting awareness.

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How To Use Social Media To Help Your Business. Hint: It’s More Than Posting Cute Pictures.

How To Use Social Media To Help Your Business. Hint: It's More Than Posting Cute Pictures.

One of the keys to small-business marketing is building name and brand awareness. Everyone talks about social media today, but it is more than posting pictures and snappy quotes. Social media marketing is all about gaining a voice in a very crowded communication space no matter what your business, industry or market segment. The key rule of thumb is to use your content to convert searchers, readers and fans into buyers by driving them to your website where they can take your call-to-action. (CTA)

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How Can Small Local Service Businesses Use AI To Improve Their Digital Marketing?

How Can Small Local Service Businesses Use AI To Improve Their Digital Marketing?

When many of us hear how AI will change the world – particularly digital marketing – our thoughts (and occasionally fears) drift towards how big organizations will use machines to do the work of legions of copywriters, designers, and other content creators.

Large corporations with equally large customer bases and competitively driven content needs are looking to sophisticated AI systems to generate content, and process and analyze data to stay ahead.

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What is a Target Market and How to Pick One

What is a Target Market and How to Pick One

When marketing a business, the key to success lies in the ability to target the right group or groups of people accurately. Knowing your target market is essential for any company that wants to create an effective, compelling marketing message that resonates and results in sales.

In this guide, we’ll explore what a target market is, how to define one, and why it’s so important.

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Gutenberg 16.1 Introduces Pattern Creation and Library, Adds Distraction Free Mode to Site Editor

Gutenberg 16.1 Introduces Pattern Creation and Library, Adds Distraction Free Mode to Site Editor

Gutenberg 16.1 was released this week, debuting of the Pattern Library, which coincides with reusable blocks getting renamed to synced patterns. Users can now create and manage their own patterns that will also show up in the block inserter. Custom patterns are saved to the new Library alongside custom template parts.

This release also adds a new Distraction Free mode to the Site Editor, which removes all controls and menus, functioning in a similar way to the mode added to the content editor in October 2022.

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The Small Business Owner’s Guide To Business Storytelling

The Small Business Owner's Guide To Business Storytelling

The best storytellers immediately draw the audience into the story, capture their attention and set the tone for a unique experience that the audience will remember, whilst focusing on these five key elements. Sharing stories allows us to connect with people in real life, and create memories that are more intense and last longer. But how do stories impact us on a psychological and physical level, and how can they benefit your business?

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Video Marketing In The Age Of Constant Content: How To Make An Impact

Video Marketing In The Age Of Constant Content: How To Make An Impact

With TikTok accounts, Instagram Reels and beyond, the age of video content is now. How often do you see a video ad pop up on your social media while browsing your preferred platforms? You might not even process the advertisements anymore and keep scrolling.

A video ad likely catches your attention every once in a while, but why?

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Finding the Perfect Audience for Your Business on Social Media

Both Facebook and YouTube boast well over 2 billion global users each, with TikTok and Instagram both having over a billion each. This variety of social media platforms has completely evolved our online interactions. The only issue is knowing how to go about building an audience on the various social media platforms. Here’s an excellent guide to the importance of social media and how businesses can build their audience.

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What Is The Purpose Of Content Marketing?

What Is The Purpose Of Content Marketing?

As founder and CEO of a full-service digital marketing agency, I’ve seen firsthand how successful content marketing can be for businesses. I’ve also seen how so many companies get it wrong.

So, what is the purpose of content marketing? Let’s take a closer look.

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SEO Tutorial For Beginners; How To Do SEO In 2022

SEO Tutorial For Beginners; How To Do SEO In 2022

If you are a beginner in SEO (search engine optimisation), or a website manager or designer wanting to learn about the basics of SEO (search engine optimisation), you are in the right place. This SEO tutorial is a beginner’s guide to SEO and offers an introduction to the basics of search engine optimisation in 2022.

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Seven Ways To Maximize Effective Communication In Small Businesses

Seven Ways To Maximize Effective Communication In Small Businesses

The business industry knows that effective communication can bring powerful benefits, including mitigating conflict and improving employee engagement. …there are communications techniques companies can use to solve current issues and dilemmas, as well as remain relevant and adapt to changes.

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12 Tips for Creating the Best Email Subject Lines (with Examples)

12 Tips for Creating the Best Email Subject Lines (with Examples)

Email subject lines are arguably the most important component of your emails. After all, the subject line is what subscribers see in their inbox, and is what determines if they even open your email or not

So without good email subject lines, your email marketing efforts could go to waste! But don’t worry — you’ve come to the right place.

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Small Business Website Design Best Practices & Examples

Small Business Website Design Best Practices & Examples

Small business websites must have an eye-catching design and compelling copy to make a positive first impression on visitors. Small business owners may not have the budget, skills or resources to make a website that stands out. With the right tips and tricks, however, you’ll be on your way to building stunning landing pages that make people stop and stare.

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Meetup: Brass Ring CEO Takes Over As Organizer for WordPress Web Help Group

Meetup: Brass Ring CEO Takes Over As Organizer for WordPress Web Help Group

WordPress Web Help is a 900 member San Diego-based Meetup.com group that offers a “a friendly and easy way for folks to get help with their WordPress website where we can share questions and answers, make progress on your ideas or goals, and have fun in the process.” Brass Ring CEO has taken on the role of organizer…

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SEO Tutorial For Beginners in 2020

SEO Tutorial For Beginners in 2020

What is SEO in 2020?
Search Engine Optimisation (SEO) in 2020 is a technical, analytical and creative process to improve the visibility of a website in search engines. The primary function of SEO is to drive more unpaid useful traffic to a site that converts into sales.

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Google Warns Chrome Will Block Some Content After New Updates

Google Warns Chrome Will Block Some Content After New Updates

Just days after Google’s plans to introduce controversial DNS over HTTPS (DoH) to Chrome hit the headlines, comes news of another HTTPS change that is set to hit the hundreds of millions using the world’s most popular browser. For Google this change is critical, completing the task of pushing websites to ensure all traffic is encrypted. For website developers, it means there is a cut-off date to make changes. For users, it means some content will be blocked—even on popular sites—as changes take place.

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7 Ways to Boost Your Small-Business Marketing

7 Ways to Boost Your Small-Business Marketing

These marketing strategies can help small businesses gain new customers and increase repeat business. Image credit: Shutterstock Kimberly de Silva Marketing is important to every business’ survival, whether it’s for the local business up the street or the mega-corporation that spreads across all continents. Unfortunately, for the former, marketing is often put on the back burner, as a small-business owner has so many other things to deal with. 1. Learn from your competitors As a small business, you should start by looking at what your direct competitors are doing in the area. Find out how they are attracting customers and, more

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How to Get a Free SSL Certificate (and Why Google is Forcing You To)

How to Get a Free SSL Certificate (and Why Google is Forcing You To)

(SSL’s have become more than a good idea…they’re just about “musts” with SERP implications. Here’s a good article from 2017 that still holds up. – Edward) By Colin Newcomer – Jan. 9, 2017 – Elegant Themes Blog Does the idea of improving your search engine rankings and offering your visitors better security sound like something you’re interested in? What if I upped the ante and told you it wouldn’t cost you a penny? SSL certificates secure your website’s connection and boost its rankings in Google. And now, thanks to services like Let’s Encrypt, you can actually get a free SSL certificate

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How To SEO Meta Tags For Google & Other Search Engines in 2018

How To SEO Meta Tags For Google & Other Search Engines in 2018

LAST UPDATED: JANUARY 9TH, 2018 | By Shaun Anderson What Are Meta Tags? Meta Tags are used by Google and other search engines in some not-so-obvious ways. QUOTE: “Meta tags are a great way for Webmasters to provide search engines with information about their sites. (They) can be used to provide information to all sorts of clients, and each system processes only the meta tags they understand and ignores the rest. (They) are added to the <head> section of your HTML page.” (GOOGLE) How Can I Check The Meta Tags On A Site? You can use tools like SEMRush (specifically the SEMRush Audit Tool), SiteBulb Crawler, DeepCrawl, Screaming Frog or SEO Powersuite Website

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Brass Ring Multimedia Wins 2017
La Jolla Village News Readers Choice Award!

Brass Ring Multimedia Wins 2017 <br>La Jolla Village News Readers Choice Award!

THANK YOU! to the readers and good folk at La Jolla Village News for Brass Ring Multimedia’s FOURTH (2014, 2015, 2016 & 2017) Reader’s Choice Award for Best Web Design. It’s a great honor to be recognized by my home town’s newspaper for my work with small businesses in and around La Jolla. I grew up here and have raised my daughter in the beautiful town of La Jolla. La Jolla gets into your heart. I love that it remains my home as well as business home base. Getting to provide my services to clients here and throughout Southern California

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WORDPRESS ALERT:
Fast Secure Contact Form Plugin Removed By WordPress Due To Serious Security Issue

WORDPRESS ALERT: <br>Fast Secure Contact Form Plugin Removed By WordPress Due To Serious Security Issue

Greetings, all… One of the most popular WordPress forms plugin, the Fast Secure Contact Form plugin (which has been the standard for all Brass Ring Multimedia websites for years) has been removed from WordPress’s favorable status and listing quite suddenly and unexpectedly. Unfortunately, this was due to the actions of a nefarious individual who recently purchased the plugin from its creator…a fine developer who created, supported and evolved it for many years. We have been at risk since June when ownership changed. WordPress has now removed the plugin from its downloads and issued a “clean” version. The clean version will

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Small Biz Owners Almost Always Fail With Their Marketing Because of These 3 Things

Small Biz Owners Almost Always Fail With Their Marketing Because of These 3 Things

Today I want to talk to you about some ways small business owners almost always fail when it comes to their marketing because they don’t do three specific things. By Brad Swezey First, they don’t have a systematic plan in place to get new business. Second, they don’t have a systematic plan in place to stay in contact with the clients and customers that they do get. And third, they treat marketing as an afterthought. They spend all their time and energy thinking about their product, or maybe their office furniture or other things, but they don’t think about their

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10 Things Your Small Business Can Learn About Marketing from Apple (INFOGRAPHIC)

10 Things Your Small Business Can Learn About Marketing from Apple (INFOGRAPHIC)

Building a universally loved brand without engaging in price wars against competitors is not easy. But one brand that has achieved this seemingly impossible feat is Apple (NASDAQ:AAPL). Behind Apple’s phenomenal success lies its strong product portfolio and design standards. But the company’s unparalleled marketing strategy has also played a crucial role in ensuring it stays on top of its game. According to an infographic created by web design company, The Website Group, Apple’s winning marketing strategy provides lessons for small businesses. by Shubhomita Bose In Marketing Tips You may READ THE ENTIRE ARTICLE HERE on Small Business Trends website The company created the infographic

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Brass Ring Newsletter: September 2017

Brass Ring Newsletter: September 2017

TOPICS IN THIS ISSUE: How Healthy Is Your Website? 27 Amazing Online Marketing Tactics for Small Businesses With Low Budgets, by Neil Patel How to Create a Social Media Marketing Content Plan in 7 Steps Copywriting: Text Structure Featured Small Business: TaxRelief.Info Download as .pdf  

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27 Amazing Online Marketing Tactics for Small Businesses With Low Budgets, by Neil Patel

27 Amazing Online Marketing Tactics for Small Businesses With Low Budgets, by Neil Patel

I love small businesses. As a small business, there are many opportunities for growth with a smart marketing strategy. But you’ve probably noticed a problem. Most of the marketing tactics out there are expensive! A simple Facebook or Google ad campaign can cost tens of thousands of dollars. So how can a small business use online marketing without the massive budgets of multinational corporations? I’ve launched a few startups of my own, and I can tell you exactly what works. Here are 27 free or very inexpensive ways to market your small business online. By Neil Patel…you can read the

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How Healthy Is Your Website?

How Healthy Is Your Website?

Neglecting your website health means lost customers and lost income. Just like ignoring your body’s health is very risky and can result in you feeling lousy, ignoring your website health is something that risks your business success….that also feels bad.

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7 Steps to Beautiful DIY Apparel Product Photography

7 Steps to Beautiful DIY Apparel Product Photography

By Thomas Kragelund, CEO & founder of Pixelz High quality product photography is essential for apparel ecommerce. For many customers, your product images will determine whether or not they buy your product. But essential doesn’t have to mean expensive. The difference between professional and amateur is talent, equipment, and experience. If you have an eye for photography and a modest budget, follow these 7 steps to benefit from our experience and create beautiful apparel product images. Continue reading or you can read the entire article HERE at Shopify.com 1. Prepare Your Garment Your products should look their absolute best in your

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