Need WordPress help? Join our November 10th Meetup at 6 PM PST for open Q&A, news, and real-world discussions with the WordPress community. Free on Zoom — all experience levels welcome. (Read more…)
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Once a forgotten purple robot from a 1987 electronics catalog, Widget’s been upgraded with AI and a new mission: helping small businesses learn how to use technology more effectively. Meet Brass Ring Web Design’s newest (and quirkiest) team member — a robot with a past and a purpose….(Read on…)
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Think WordPress is too complex? A new user survey may surprise you. Most users actually say it’s easy to use—yet many still fall into a costly plugin trap. Whether you’re just starting or managing multiple sites, there’s one mistake you might be making right now. Curious? You’ll want to read the full breakdown.
(Read on…)
Brass Ring conducted thorough market research, examining industry standards, top competitors, and expert insights. This enabled us to create content that resonates with visitors and ranks well, driving organic traffic.
We delivered a visually striking website with a bold new logo, backed by persuasive testimonials, Yelp reviews, and strategic calls to action. To enhance the client’s professional image, we designed branded business cards featuring an attention-grabbing “billboard” on the back for networking events.
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This web design case study highlights how Brass Ring Web Design transformed a firearms accessories manufacturer’s online presence. The client struggled with difficult-to-manage websites from previous developers.
By switching to WordPress and integrating WooCommerce, we built a dynamic, user-friendly site that showcased the client’s cutting-edge products and boosted sales. The new site also streamlined store management, provided easy access for staff, and included necessary training to ensure ongoing success.
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Background Corvette Museum delivery project…an oldie, absolute goodie. Ray Ehly Jr. (now a good friend) reached out to me via an IT buddy with a dream I couldn’t resist: help him celebrate the Corvette’s (and his own!) 50th Birthday—by custom-ordering a top-of-the-line Z06, taking museum delivery in Bowling Green, KY (home to both the plant and the museum), and then hitting every state in the union…one big loop. (Air and sea for Hawaii and Alaska, then back behind the wheel.) The car even spent two weeks on the museum floor before he picked it up. The Situation Total soup-to-nuts. Ray
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Launching a small business is a monumental task, and having a strong, effective website can make or break your new enterprise.
It’s not enough to simply check the box and say, “I have a website.” Pretty pictures and basic information alone won’t motivate potential clients or venture capitalists to take your small business launch seriously. In fact, this is one reason many small businesses struggle to succeed. (Read on…)
More please! →![How To Remove Google Reviews [Complete Guide 2024]](https://brassringwebdesign.com/wp-content/uploads/2024/10/remove-neg-reviews_crop-400x400_c.jpg)
The Step-By-Step Guide To Remove Negative Google Reviews
Bad Google reviews can severely affect your local search and Google Maps rankings and conversions. Did you know it takes more than 30 positive 5-star reviews to offset one negative review?
This is precisely why removing negative Google reviews is crucial to maintaining a high rating. After all, your local Google rating influences purchase decisions. (Read on…)
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When you consider adding new content to your website or blog, you’re likely to think about creating long form articles or original posts. This is only natural, and most sites will want to prioritize unique content. However, it can also be a smart move to source and share relevant third-party content with your readers whenever you have the opportunity. (Read on…)
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Email marketing is one of the most effective marketing channels. For every dollar brands spend on email marketing, they average a return on investment of $36. Proper email list management is essential to maximizing your returns from email marketing.
Managing your email list correctly will help you improve the deliverability of your messages, increase engagement, and boost your conversion rate. It’s an absolute must for any brand using email marketing. (Read more…)
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Businesses across various sectors recognize the value of content marketing in engaging with their audience, building brand awareness and driving sales, leading to more substantial investments in content marketing strategies and tools. This trend reflects the industry’s evolving role as a central component of digital marketing and its substantial contribution to the global marketing economy…(Read on…)
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Brand Archetypes defined: Noted psychologist Carl Jung (pronounced: “yoong”) theorized that humans use symbolism to more easily understand complex concepts.
As a result of his research, Jung stated: “There are forms or images of a collective nature which occur practically all over the earth as constituents of myths and at the same time, as individual products of unconscious.”
In this work, Jung maintained that over the course of all time, for people, certain paths to greater understanding remain..(Read on…)
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Starting in April, senders of unwanted mass emails to Gmail users will begin to see message rejections increasing unless they abide by new Gmail email sender guidelines, Google warns.
New Rules For Sending Mass Email To Gmail Accounts
As an article I published on Forbes on last Tuesday made clear, new rules are coming into place to protect Gmail users from unwanted mass emails. At the time, it was reported that some… (Read on…)
There are 33.2 million small businesses in the USA, which make up about 99.9% of all American businesses. Making yours stand out and grow effectively and fast among so many small businesses can be a real challenge.
Most business owners feel intimidated about investing in their business growth. Due to the tough competition, they feel there’s no point in spending on strategies.
However, there are some great ideas – ON A BUDGET – to make your…(Read on…)
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There isn’t one right way to do marketing. The more I’ve dabbled in marketing, the more I’ve realized it’s a bottomless pit of possibilities. I also noticed the value of affiliate marketing, something 80% of brands use. There’s a reason it’s so popular.
TikTok, Instagram, and similar social media platforms have become gospel for consumers. Whatever they’re selling, we want it. “TikTok made me buy it!” isn’t just a cutesy phrase. It’s the truth. As consumers, we want what we’re reading about in …(Read on…)
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Making a website accessible means building a platform that maximum people can share and find reliable. That’s why WordPress Accessibility is so crucial.
More than 45.8% of websites across the globe will be powered by WordPress in 2023. The figure was 43.2% in 2022. Whether you want to create a simple or complex website for your business, WordPress can create the most trusted, versatile and user-friendly platform for your business goals… (Read on…)
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You may not realize it, but most U.S. businesses are small businesses; SBA statistics show that 99 percent of all businesses are independent companies with fewer than 500 employees.
That’s the good news. The bad news? While estimates vary, according to Bureau of Labor Statistics data 20 percent of new businesses fail within two years, 45 percent during the first five years, and 65 percent during the first 10 years. (Only 25 percent make it for 15 years or more.) (Read on…)
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In this article, you are going to discover over 100 simple ways to increase organic traffic to your website or web property that you can implement today.
We’ve complied this list based on many years of online marketing experience and offer the to you to explore and use. While this list is extensive, many of the items may require more research on your behalf or the assistance of a marketing professional. (Read on…)
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Running a small business is by no means an easy task, especially when you are just getting started – you have limited time, resources, and budget, all while trying to get things done in order to create more awareness and grow your brand. Nonetheless, it is crucial to get your company name out there as much as possible to generate a customer pipeline and have steady incoming revenue. So, the question becomes… (Read on…)
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New artificial intelligence functions for MAPs can do everything from generating personalized content to optimizing campaigns.
Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features.
One reason for this is the need to improve personalization and drive it to all parts of marketing. A recent survey shows 73% of respondents — both consumers and business buyers — expect companies to…(Read on…)
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Small businesses often struggle with advertising due to limited budgets. However, there are many completely free ways to promote your business online and increase brand awareness. In this article, we will explore the best free small business advertising ideas for 2023 that can help small businesses grow their customer base without breaking the bank.
(Read on…)
More please! →Frustrated with your Website? Fails with D.I.Y. site builders? HERE’S THE ANSWER!
Great for DIY’ers! Not just a website, but a turn-key small business marketing solution.
Here’s The Thing: You Should Spend Your Time On Your Business, Not Struggling To Learn Web Design! (Read on…)
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What do the latest video marketing statistics tell you about growing your small business? The answers will surprise you. 92% of marketers say that videos are an important part of their marketing strategies, and 88% of them accept that videos offer them a positive return on investment (ROI).
If you want to use video content as a marketing tool, we have collected key video marketing statistics below to help you make informed decisions. (Read on…)
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With 950 million members as of July, LinkedIn is poised to soon have a billion users, joining a rarefied three-comma club with the likes of Facebook, Instagram, and TikTok. Started in 2003 as little more than an online repository for résumés, the Microsoft-owned behemoth has recently transformed. Not only are there more users to post, but they’re posting much more often. The number of LinkedIn posts grew 41% from 2021 to 2023. But it’s the content of the posts that’s shifted the most,.. (Read on…)
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I’ve now taken the procedure I follow in reviewing sites and converted it into a tool…available free…to help small business owners to improve their online presence by diagnosing and fixing some of the most common website fails.
For some time now, I’ve been performing website audits for business clients in order to help them determine whether they’re getting full value from their website investment. (Read on…)
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WordPress powers almost 43% of all websites and not all of them are in English. In fact, the number of non-English websites is on the rise, with 56% of WordPress sites being created in languages other than U.S. English. This shows there’s a huge opportunity for going multilingual and translating your site in multiple languages.
But getting started can be confusing, even for experienced WordPress users. (Read on…)
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After an in-depth performance analysis earlier this year revealed that translations can impact server response times, WordPress contributors proposed half a dozen technical solutions for consideration to improve performance for the ~56% of sites that use translations.
Performant Translations, a feature project by the core Performance Team, is now available as a plugin on WordPress.org. It incorporates some of the proposed solutions and speeds up translations by converting .mo files to .php files, allowing them to be parsed faster and stored in OPcache. (Read on…)
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Online visitors are pretty savvy and will judge your whole business by what they see in the first 3 seconds, and right now, you have to ask yourself the question: “are my visitors responding well to my logo and branding?” Logo design is tricky ground because people love their logos and I never like to offend, That said, respectfully, logo may not be the most important thing on your website, but it needs to look top notch so logo design should be an important consideration in creating and/or the continuing success of your business. (Read on…)
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Within our global economy, small businesses play a significant role in driving innovation and embodying the entrepreneurial mindset. They are often at the forefront of introducing new products, ideas and services to the market.
…small businesses are no strangers to adversity and face a variety of challenges within the fast-paced and ever-evolving market. (Read on…)
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According to a 2021 HubSpot State of Marketing survey, 50% of small business owners say generating qualified leads is their primary digital marketing goal. But generating leads is a top challenge for 41% of content marketers. So, For the growth of a small business, understanding how to generate qualified leads should be a top priority.
While large businesses can speed up the process using special software for generating leads, small businesses with limited budgets can only rely on… (Read on…)
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