Launching a small business is a monumental task, and having a strong, effective website can make or break your new enterprise.
It’s not enough to simply check the box and say, “I have a website.” Pretty pictures and basic information alone won’t motivate potential clients or venture capitalists to take your small business launch seriously. In fact, this is one reason many small businesses struggle to succeed.
Thanks for reading this post and Brass Ring also thanks those whose content is shared here on our website. We present it in order to pass on their knowledge to our small business clients so it can help them remain informed, healthy and growing their businesses. Please bookmark our site, subscribe to our newsletter and come back for more marketing, small business & WordPress tips, advice, tools & news! - Edward A. Sanchez
By Edward A. Sanchez – Web Consultant & Founder, Brass Ring Web Design
At Brass Ring Web Design, we understand the unique challenges of launching a small business. Recently, I joined the advisory team at REC Innovation Lab, a business incubator located at one of San Diego’s leading-edge colleges. This opportunity arose from a chance meeting at a networking event, and it’s a perfect fit since our mission at Brass Ring is to help small businesses grow and thrive online.
Small start-ups often face tight budgets, and securing the necessary funding can be a hurdle many entrepreneurs never overcome. I’ve been involved in small businesses since my early 20s, and I’ve been building websites since the late 90s. With over 15 years of experience specializing in WordPress, I can confidently say that a well-built website is crucial for a successful small business launch.
WordPress, in particular, is an ideal platform for solopreneurs and DIY enthusiasts. It’s the most popular content management system (CMS) in the world—over a dozen times more popular than platforms like Wix, Squarespace, and Shopify. Why? Because it’s truly free, offers complete ownership of your content, and provides unparalleled flexibility. However, while WordPress is powerful, many DIY websites fall short. In fact, 80% of websites, especially DIY ones, are ineffective in driving results.
That’s why major companies like CNN, Forbes, and Reuters invest in professional web design. Your small business deserves the same attention to detail to ensure your website is more than just a digital brochure—it’s a launchpad for success.
At Brass Ring, we use our Hub & Traffic Spokes Model to create a powerful digital marketing strategy. Your WordPress website becomes the hub, with traffic being driven to it through SEO, social media, email marketing, and online ads. This model ensures you’re not just building a website—you’re building a comprehensive marketing ecosystem that supports your small business launch.
Our training and coaching services help you retain control while saving DIY money. Instead of using your valuable time to become a mediocre web designer, we help you better use your time to focus on your overall marketing strategy with WordPress at its heart in order to succeed in today’s competitive digital landscape.
Our goal is that you become confident and competent in using your website like a creatively effective marketer. And that is what every small business needs in an increasingly competitive online world.
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