SPEAKER PRESENTATION:
CRAFTING YOUR WEBSITE’S MISSION: A BLUEPRINT FOR SUCCESS by Holly Cliffe
Discover why defining your website’s objective is paramount for online success. Join marketing veteran Holly Cliffe as she unpacks the pivotal role of objectives in content development and marketing strategies. Learn how to structure your website to guide visitors seamlessly through their buyer journey, ensuring a stellar user experience that…(Read on…)
More please! →
I’ve now taken the procedure I follow in reviewing sites and converted it into a tool…available free…to help small business owners to improve their online presence by diagnosing and fixing some of the most common website fails.
For some time now, I’ve been performing website audits for business clients in order to help them determine whether they’re getting full value from their website investment. (Read on…)
More please! →
The Federal Trade Commission narrowly voted Tuesday to ban nearly all noncompetes, employment agreements that typically prevent workers from joining competing businesses or launching ones of their own…
…noncompetes are vital to companies, by allowing them to better guard trade secrets, and employees, by giving employers greater incentive to invest in workforce training and development. (Read on…)
More please! →
Businesses across various sectors recognize the value of content marketing in engaging with their audience, building brand awareness and driving sales, leading to more substantial investments in content marketing strategies and tools. This trend reflects the industry’s evolving role as a central component of digital marketing and its substantial contribution to the global marketing economy…(Read on…)
More please! →
In October 2023, the World Wide Web Consortium (W3C)–an international organization that recommends and maintains web-related protocols, guidelines, and standards–adopted the Web Content Accessibility Guidelines (WCAG) 2.2, by elevating them to “Recommended” status. Web developers, individuals with accessibility issues, and U.S. courts all look to the WCAG Guidelines as industry standards for web accessibility… (Read on…)
More please! →
Backing up your WordPress site is a simple process. With just a few steps, you can ensure that all of your website’s content and settings are secure and easily restorable in the event of a system failure or other unexpected issues.
Why do I need to back up my WordPress website?
Backing up your website is essential for protecting against data loss in the event of a system failure, malicious attack, or other unexpected issue. With regular backups, you can be sure that all of your content and settings are secure and can be quickly restored in the event of a disaster.
(Read on…)
More please! →
Virtual Offices have long been a convenient and cost-effective way for small business owners and digital nomads with flexible working arrangements to level up their online presence and lend additional credibility to their business. Most coworking spaces and flexible offices offer a convenient Virtual Office membership at affordable monthly prices, but their offerings cover a wide range of benefits and prices. It can be difficult to navigate the sea of the $44 billion global Virtual Office market that consistently bombards potential buyers with ads.
(Read more…)
Brand Archetypes defined: Noted psychologist Carl Jung (pronounced: “yoong”) theorized that humans use symbolism to more easily understand complex concepts.
As a result of his research, Jung stated: “There are forms or images of a collective nature which occur practically all over the earth as constituents of myths and at the same time, as individual products of unconscious.”
In this work, Jung maintained that over the course of all time, for people, certain paths to greater understanding remain..(Read on…)
More please! →
Whether you’re just starting out with WordPress or consider yourself a seasoned pro, don’t hesitate to join us and contribute to the conversation.
Well…we’ve hit a pretty significant milestone. The WordPress Web Help Meetup Group just hit 1000 members! I want to thank all who’ve joined over the years and especially the core group of members who show up to answer questions and help those further back on the learning curve to get up to speed with this truly cool marketing platform. (Read on…)
More please! →
Starting in April, senders of unwanted mass emails to Gmail users will begin to see message rejections increasing unless they abide by new Gmail email sender guidelines, Google warns.
New Rules For Sending Mass Email To Gmail Accounts
As an article I published on Forbes on last Tuesday made clear, new rules are coming into place to protect Gmail users from unwanted mass emails. At the time, it was reported that some senders of mass marketing emails had started to receive error messages relating to some messages sent to Gmail accounts. (Read on…)
A leading CMS, WordPress, is used on almost 40% of all websites worldwide. All these aspects can be related to its popularity, user-friendly interface, massive offer of customization options, and support they offer to their users…
Why are WordPress Sites Vulnerable
Despite its popularity and myriad uses, WordPress sites are susceptible to several forms of security hazards. Several factors contribute to their susceptibility: The objectives in the following ballot have three states: approved, disapproved, and void. Let’s look at some reasons now why WordPress sites are so vulnerable… (Read on…)
There are 33.2 million small businesses in the USA, which make up about 99.9% of all American businesses. Making yours stand out and grow effectively and fast among so many small businesses can be a real challenge.
Most business owners feel intimidated about investing in their business growth. Due to the tough competition, they feel there’s no point in spending on strategies.
However, there are some great ideas – ON A BUDGET – to make your business shine among existing customers and even turn prospective customers into regulars. So, let’s know all the strategies here! (Read on…)
More please! →
Everyday financial tasks often resemble the repetitive cycle experienced by Bill Murray in Groundhog Day. These routine personal finance tasks can feel like an endless repetition of the same day. From paying rent to rebuilding emergency funds, the monotony can be overwhelming. This article delves into these Groundhog Day financial moments, providing practical insights and strategies to transform the mundane into opportunities for financial growth.
(Read on…)
There isn’t one right way to do marketing. The more I’ve dabbled in marketing, the more I’ve realized it’s a bottomless pit of possibilities. I also noticed the value of affiliate marketing, something 80% of brands use. There’s a reason it’s so popular.
TikTok, Instagram, and similar social media platforms have become gospel for consumers. Whatever they’re selling, we want it. “TikTok made me buy it!” isn’t just a cutesy phrase. It’s the truth. As consumers, we want what we’re reading about in …(Read on…)
More please! →
Keep your business safe by maintaining a secure Wi-Fi network, using strong passwords and updating software regularly.
Cybersecurity is important for everyone, and businesses are no exception. 61% of small and mid-size businesses (SMBs) were victims of cyberattacks last year and 87% of IT ‘decision makers’ claim they experienced two or more successful attacks in the past year.
Cyberattacks leave not only businesses vulnerable but their employees and consumers as well. Luckily, there are ways to keep your business safe from. cybersecurity threats. (Read on…)
More please! →
Making a website accessible means building a platform that maximum people can share and find reliable. That’s why WordPress Accessibility is so crucial.
More than 45.8% of websites across the globe will be powered by WordPress in 2023. The figure was 43.2% in 2022. Whether you want to create a simple or complex website for your business, WordPress can create the most trusted, versatile and user-friendly platform for your business goals… (Read on…)
More please! →
You may not realize it, but most U.S. businesses are small businesses; SBA statistics show that 99 percent of all businesses are independent companies with fewer than 500 employees.
That’s the good news. The bad news? While estimates vary, according to Bureau of Labor Statistics data 20 percent of new businesses fail within two years, 45 percent during the first five years, and 65 percent during the first 10 years. (Only 25 percent make it for 15 years or more.) (Read on…)
More please! →
In this article, you are going to discover over 100 simple ways to increase organic traffic to your website or web property that you can implement today.
We’ve complied this list based on many years of online marketing experience and offer the to you to explore and use. While this list is extensive, many of the items may require more research on your behalf or the assistance of a marketing professional. (Read on…)
More please! →
Running a small business is by no means an easy task, especially when you are just getting started – you have limited time, resources, and budget, all while trying to get things done in order to create more awareness and grow your brand. Nonetheless, it is crucial to get your company name out there as much as possible to generate a customer pipeline and have steady incoming revenue. So, the question becomes: What’s the best way to get started?
PR, or Public Relations, is more essential than ever for small businesses to grow in 2024, and it doesn’t have to be super complicated or costly… (Read on…)
More please! →
People have a hard time attending meetings that are longer than one hour.
Maybe it’s today’s ADD. Or perhaps, it’s just that any meeting that long is a waste of many people’s time.
Either way, there is almost no reason to schedule a meeting for over 60 minutes.
If you do, you’re scheduling more time than is necessary or productive. (Read on…)
More please! →
New artificial intelligence functions for MAPs can do everything from generating personalized content to optimizing campaigns.
Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features.
One reason for this is the need to improve personalization and drive it to all parts of marketing. A recent survey shows 73% of respondents — both consumers and business buyers — expect companies to…(Read on…)
More please! →
It’s a New Year. Time to make changes? Well…up to you. How about weight loss? Easy, reasonable changes are always more accessible than drastic, major changes that you hate and are hard to sustain. Here’s some easy things you can do to enjoy real change throughout this New Year. (Read on…)
More please! →
Improving finances is a common resolution for the New Year. In 2023, 53% of Americans who set resolutions wanted to prioritize getting their finances in order. While that figure has dropped to 38% for 2024, it is still the second-most popular resolution after improving fitness.
Unfortunately, most resolutions are abandoned before February rolls around. In fact, studies have found that only 9% of Americans who make resolutions actually complete them. (Read on…)
More please! →
DreamHost®, a global leader in web hosting and Managed WordPress services, today announced it has been named “Best WordPress Hosting Provider” in the 2023 Monster’s Award, a recognition of top-tier WordPress solutions administered by TemplateMonster. (Read on….)
More please! →
There are 12 people whose decisions will impact the profits and growth for many small businesses next year. Keep a close eye on them. (Read on…)
More please! →
Almost half of all workers in the country work for a business with fewer than 500 employees – and that doesn’t even account for the some 27 million small business owners who are their own sole employee.
Unfortunately, because small businesses are the drivers of our economy, they are also a ripe target for cyberattacks. The FBI recently reported that the majority of cybercrime victims are small businesses. (Read on…)
The WordPress showcase is a curated collection of websites built with WordPress. Its purpose is to inspire, and show the breadth of what WordPress can achieve. Currently the showcase features around a hundred sites, including large enterprises like the New York Times and NASA. It aims to challenge misconceptions about WordPress, and highlight the platforms scale and reach.
The design of the showcase is contemporary and visually impactful. It shows that whatever proprietary platforms can do, WordPress can also do. (Read on…)
More please! →
In today’s fast-paced online world, how fast your website works can make or break the experience for users. People want things quick, and if your site takes forever to load, you might lose them. That’s where WordPress developers come in. If you’re using WordPress – the go-to system for managing web content – these developers can be your heroes, making sure your site runs super smooth. So, when you’re ready to enhance your website speed and performance, it’s time to consider hiring WordPress developers.
(Read on…)
To uncover the key financial metrics pivotal for small business success, we’ve gathered insights from ten industry leaders, including COOs and a content writer. From the importance of monitoring Net Revenue Retention to focusing on profit margins for success, these executives shed light on the numbers that truly matter.
(Read on…)
More please! →
In this video, we’ll show you how to choose and install a cookie plugin on WordPress. We’ll discuss all the things you need to consider before installing a cookie plugin and how to respect relevant regulations such as GDPR. I’ll also recommend you a great cookie plugin that you should consider installing. (Watch video…)
More please! →
Gemini is Google’s latest large language model, which Pichai first teased at the I/O developer conference in June and is now launching to the public. To hear Pichai and Google DeepMind CEO Demis Hassabis describe it, it’s a huge leap forward in an AI model that will ultimately affect practically all of Google’s products. “One of the powerful things about this moment,” Pichai says, “is you can work on one underlying technology and… (Read on…)
More please! →
Get this valuable toolkit now to improve your website’s effectiveness PLUS! we’ll also send you our newsletter where you’ll continue to enjoy WordPress, marketing & small business tips, advice, tools, news and exclusive offers!
(No cost…no obligation!)
60 day warranty (we take care of changes, fixes, etc. while we coach you to work on your site.)
*Not included. (Typically $40-60, we’ll discuss that before you purchase)
| By purchasing from Brass Ring Web Design, you confirm that you (the client) agree to adhere by these terms and conditions of these terms of service. These terms of service represent an agreement between you (the client) and Brass Ring Web Design (the developer) |
| 1. Time for Payment – All invoices are payable upon receipt. The grant of any license or right of copyright is conditioned on receipt of full payment. Any extras must be paid prior to website launch. |
| 2. Default in Payment – The Client shall assume responsibility for all collection of legal fees necessitated by default in payment. |
| 3. Estimates – If this form is used for an estimate or assignment confirmation, the fees and expenses shown are minimum estimates only. Final fees and expenses shall be shown when invoice is rendered. The Client’s approval shall be obtained for any increases in fees or expenses that exceed the original estimate by 10% or more. |
| 4. Expenses – The Client shall reimburse the Developer for all expenses arising from this assignment, including the payment of any sales taxes due on this assignment and shall advance $TBD (if any) to the Developer for payment of said expenses. |
| 5. Progress Reports – The Developer shall contact or meet with the Client on a mutually acceptable schedule to report all tasks completed, problems encountered, and recommended changes relating to the development and testing of the digital media. The Developer shall inform the Client promptly by telephone upon discovery of any event or problem that may significantly delay the development of the work. |
| 6. Changes – The Client shall be responsible for making additional payments for changes requested by the Client in original assignment. However, no additional payment shall be made for changes required to conform to the original assignment description. The Client shall offer the Developer the first opportunity to make any changes. |
| 7. Designee -The Developer shall designate (Edward A. Sanchez) and the Client shall designate one individual as the only designated persons who will send and accept all deliverables and receive and make all communications between the Developer and the Client.Neither party shall have any obligation to consider for approval or respond to materials or instructions submitted other than through the designated persons designated in “website planner form”. Each party has the right to change its designated person upon 5 days written notice to the other. |
| 8. Hosting – The Client authorizes the developer to access their website hosting account for purposes of ascertaining status, settings along with making any necessary changes needed for purposes of this project. |
| 9. Website Maintenance – The Developer agrees to provide the Client with reasonable technical support and assistance to maintain and update the Website after launch during the Warranty Period of 60 days at no cost to the Client. Such assistance shall not exceed 1 hour per calendar month. After the expiration of the Warranty Period, the Developer agrees to provide the Client with reasonable technical support and assistance to maintain and update the Website on the Internet for an annual fee of N/Afor a period of N/A years after the last day of the Warranty Period payable thirty (30) days prior to the commencement date of each year of the Maintenance Period. Such maintenance shall include correcting any errors or any failure of the Website to conform to the specifications. Maintenance shall not include the development of enhancements to the originally contracted project. |
| 10. Confidential Information – The Developer acknowledges and agrees that the source materials and technical and marketing plans or other sensitive business information, including all materials containing said information, which are supplied by the Client to the Developer or developed by the Developer in the course of developing the digital media are to be considered confidential information. Information shall not be considered confidential if it is already publicly known through no act of the Developer. |
| 11. Return of Source Information – Upon the Client’s acceptance of the Golden Master, launch of website or upon the cancellation of the project, the Developer shall provide the Client with all copies and originals of the source materials provided to the Developer. |
| 12. Ownership of Copyright – Client acknowledges and agrees that Developer retains all rights to copyright in any original artwork created by developer. |
| 13. Ownership and Return of Artwork – The Developer retains ownership of all original artwork, in any media, including digital files, whether preliminary or final. The Client waives the right to challenge the validity of the Developer’s ownership of the art subject to this agreement because of any change or evolution of the law and will return all artwork within thirty (30) days of use. |
| 14. Cancellation – In the event of cancellation of this assignment, ownership of all copyrights and the original artwork shall be retained by the Developer If, for any reason, client should decide to cancel this order, 15% of total shall be retained by designer until such point as work commences. Once work commences, if assignment is cancelled, fee owed will be based upon actual work completed. (See rates above) |
| 15. Ownership of Engine – The Developer retains ownership of all engines used in the production of the product unless those engines are provided by the Client. |
| 16. Credit – The Developer shall be given credit in footer of site in this form: WordPress Website by Brass Ring Web Design (incl. Link) |
| 17. Alterations – Any electronic alteration of original art (color shift, mirroring, flopping, combination cut and paste, deletion) creating additional art is prohibited without the express permission of the Developer. The Developer will be given first opportunity to make any alterations required. Unauthorized alterations shall constitute additional use and will be billed accordingly. |
| 18. Limitation of Liability – Client agrees that it shall not hold the Developer or his/her agents or employees liable for any incidental or consequential damages which arise from the Developer’s failure to perform any aspect of the Project in a timely manner, regardless of whether such failure was caused by intentional or negligent acts or omissions of the Developer or a third party. Furthermore, the Developer disclaims all implied warranties including the warranty of merchantability & fitness for a particular use |
| 19. Unauthorized Use and Program Licenses – The Client will indemnify the Developer against all claims and expenses arising from uses for which the Client does not have rights to or authority to use. The Client will be responsible for payment of any special licensing or royalty fees resulting from the use of graphics programs that require such payments |
| 20. Delays -The Developer will make every good faith effort to meet or exceed any mutually agreed deadlines. It is understood that this is a collaborative process & client agrees to provide completed questionnaire(s), text & image content within a reasonable period of time. We consult with you throughout this process so you’ll have guidance. A typical website project takes 6-8 weeks. If an excessive amount of weeks pass and content is not received for us to work with, do understand that reopening files & getting reacquainted with aged projects poses an extra challenge &likely increase overall increase in time expenditure. For this reason, a late fee may apply. Understand that delays can also negatively impact our other active clients’ projects. We will discuss creating content for you or hiring out content creation to help you move forward. |
| 21. Excessive Contact – We are in business to be of service & do not apply strict limits to the amount of support we give to our clients. The client understands that the developer must ensure it is able to provide quality service to all its clients, and that no clients should be disadvantaged by the behavior of others. Training time: Typically up to 3 hours of 1-on-1, in person or by phone after launch to ensure designated staff is able to carry out website content management, etc. Coaching time: During 60 day post-launch warranty, we will support trainee(s) to ensure confidence. Typically, 3 total hours but we are dedicated to getting you confident and capable by the end of your warranty period. |
| 22. Dispute Resolution – Any disputes in excess of $5000.00 (maximum limit for small claims court) arising out of this Agreement shall be submitted to binding arbitration before the Joint Ethics Committee or a mutually agreed upon arbitrator pursuant to the rules of the American Arbitration Association. The Arbitrator’s award shall be final, and judgment may be entered in any court having jurisdiction thereof. The Client shall pay all arbitration and court costs, reasonable attorney’s fees, and legal interest on any award of judgment in favor of the Creator. |
| 23. Acceptance of Terms – Payment for this system indicates acceptance of above terms & conditions. |