Are you intimidated by copywriting?
If your answer is yes, welcome to how 99% of marketers feel.
If your answer is no, are you some kind of wizard?
Copywriting is the reason why people buy something.
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Do you want to add push notifications to your WordPress site? Push notifications allow you to send notifications to users even when they are not visiting your website.
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These marketing strategies can help small businesses gain new customers and increase repeat business. Image credit: Shutterstock Kimberly de Silva Marketing is important to every business’ survival, whether it’s for the local business up the street or the mega-corporation that spreads across all continents. Unfortunately, for the former, marketing is often put on the back burner, as a small-business owner has so many other things to deal with. 1. Learn from your competitors As a small business, you should start by looking at what your direct competitors are doing in the area. Find out how they are attracting customers and, more
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LAST UPDATED: JANUARY 9TH, 2018 | By Shaun Anderson What Are Meta Tags? Meta Tags are used by Google and other search engines in some not-so-obvious ways. QUOTE: “Meta tags are a great way for Webmasters to provide search engines with information about their sites. (They) can be used to provide information to all sorts of clients, and each system processes only the meta tags they understand and ignores the rest. (They) are added to the <head> section of your HTML page.” (GOOGLE) How Can I Check The Meta Tags On A Site? You can use tools like SEMRush (specifically the SEMRush Audit Tool), SiteBulb Crawler, DeepCrawl, Screaming Frog or SEO Powersuite Website
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THANK YOU! to the readers and good folk at La Jolla Village News for Brass Ring Multimedia’s FOURTH (2014, 2015, 2016 & 2017) Reader’s Choice Award for Best Web Design. It’s a great honor to be recognized by my home town’s newspaper for my work with small businesses in and around La Jolla. I grew up here and have raised my daughter in the beautiful town of La Jolla. La Jolla gets into your heart. I love that it remains my home as well as business home base. Getting to provide my services to clients here and throughout Southern California
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Greetings, all… One of the most popular WordPress forms plugin, the Fast Secure Contact Form plugin (which has been the standard for all Brass Ring Multimedia websites for years) has been removed from WordPress’s favorable status and listing quite suddenly and unexpectedly. Unfortunately, this was due to the actions of a nefarious individual who recently purchased the plugin from its creator…a fine developer who created, supported and evolved it for many years. We have been at risk since June when ownership changed. WordPress has now removed the plugin from its downloads and issued a “clean” version. The clean version will
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Today I want to talk to you about some ways small business owners almost always fail when it comes to their marketing because they don’t do three specific things. By Brad Swezey First, they don’t have a systematic plan in place to get new business. Second, they don’t have a systematic plan in place to stay in contact with the clients and customers that they do get. And third, they treat marketing as an afterthought. They spend all their time and energy thinking about their product, or maybe their office furniture or other things, but they don’t think about their
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Your stomach ties itself into a knot and your heart races nowhere as your mind sorts through every conceivable worst case scenario. We call it “fear” and our instincts scream for us to avoid whatever source it stems from. But as irrational as it often is, as silly as it sometimes seems when you witness it in others, fear is something we have to continually confront throughout our lives. Entrepreneurs especially—so steeped in uncertainty as they are—have to learn how to live with fear if they want to go far. Because perhaps the scariest thing about fear is how it
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Building a universally loved brand without engaging in price wars against competitors is not easy. But one brand that has achieved this seemingly impossible feat is Apple (NASDAQ:AAPL). Behind Apple’s phenomenal success lies its strong product portfolio and design standards. But the company’s unparalleled marketing strategy has also played a crucial role in ensuring it stays on top of its game. According to an infographic created by web design company, The Website Group, Apple’s winning marketing strategy provides lessons for small businesses. by Shubhomita Bose In Marketing Tips You may READ THE ENTIRE ARTICLE HERE on Small Business Trends website The company created the infographic
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TOPICS IN THIS ISSUE: How Healthy Is Your Website? 27 Amazing Online Marketing Tactics for Small Businesses With Low Budgets, by Neil Patel How to Create a Social Media Marketing Content Plan in 7 Steps Copywriting: Text Structure Featured Small Business: TaxRelief.Info Download as .pdf
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I love small businesses. As a small business, there are many opportunities for growth with a smart marketing strategy. But you’ve probably noticed a problem. Most of the marketing tactics out there are expensive! A simple Facebook or Google ad campaign can cost tens of thousands of dollars. So how can a small business use online marketing without the massive budgets of multinational corporations? I’ve launched a few startups of my own, and I can tell you exactly what works. Here are 27 free or very inexpensive ways to market your small business online. By Neil Patel…you can read the
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Neglecting your website health means lost customers and lost income. Just like ignoring your body’s health is very risky and can result in you feeling lousy, ignoring your website health is something that risks your business success….that also feels bad.
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Take advantage of a limited-time opportunity to find out what’s really going on with your website.
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Want to connect more with your target audience? Wondering how to deliver relevant social media content consistently? Planning your social media content delivery keeps your marketing on-message, making it more likely that you’ll reach your business goals. In this article, you’ll discover how to create a social media marketing content plan for your business. By Warren Knight (You can read the entire article HERE on Social Media Examiner’s website.) #1: Understand How Your Ideal Customer Moves From Awareness to Conversion Whether you’ve been in business for 24 hours or 10 years, defining your target customer is a crucial part of
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Is your website ready to make you look great online? If you’re waiting to go “mobile-ready,” you’ve waited too long. Brass Ring can help! – Edward Increased traffic plus Google search rankings stress importance of mobile friendly websites Post-Brexit implications for UK business San Francisco, CA and Dublin, Ireland; 1st November, 2016: Internet usage by mobile and tablet devices exceeded desktop worldwide for the first time in October according to independent web analytics company StatCounter Its research arm, StatCounter Global Stats finds that mobile and tablet devices accounted for 51.3% of internet usage worldwide in October compared to 48.7% by
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A great big THANK YOU! to the readers and nice folks at La Jolla Village News for Brass Ring Multimedia’s THIRD (2014, 2015 & 2016) Reader’s Choice Award for Best Web Design. I grew up in La Jolla, went to Muirlands & La Jolla High and my daughter Amethyst (also Muirlands & LJHS alum) and I live here still. Our town is very special to me and recognition like this is a thrill and an honor. I consider myself very fortunate and am grateful that I get to continue to live and serve my small business clients from our lovely piece
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Reaching a generic voice-mail greetings is one of my great frustrations (pet peeve?)…and I don’t leave messages, typically, if I can’t determine if I’ve gotten the right number. Why do so many people fail to program a simple greeting? I know we’re all concerned with security and privacy, and I am too, however if you’re using a number for business, you absolutely have to let people know they’ve come to the right place. All the websites, business cards, email, print advertising and social media work we do, etc. are NO good whatsoever if we lose customers because we present our potential customers
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by Eric Siu Five years ago, there weren’t that many options when it came to domain name extensions. You could only register a domain with a .com, .org or .net extension — and good luck if the name you wanted was already in use! More recently, however, domain name registry companies have expanded the list of options, thanks to the growing demand for URLs. Read the entire article on Entrepreneur’s website You now have dozens of other options for top-level domains, including .car, .business, and .app. And while it may be tempting to consider investing in one of these extensions
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Thank you, La Jolla! I was honored and pleased to win our second Best Retail Services Readers Choice award from the La Jolla Village News…
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Your logo is a critical part of your business’s brand. Our needs analysis process is a very useful tool in helping you come up with the right logo. Here’s some interesting info. to help you as you consider your branding…enjoy! – Edward A. Sanchez, Brass Ring Multimedia by Pamela Wilson Logo design is in the news on a regular basis. And the story usually isn’t pretty. Here’s how it goes: “The XYZ Organization revealed their new logo last week. Customers complained bitterly that the new image didn’t represent their hopes and dreams. And when XYZ Organization admitted the new logo
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The Definitive Guide To Higher Rankings For WordPress Sites By Joost de Valk — Last update September 8th, 2014 WordPress is one of the best, if not the best content management systems when it comes to SEO. That being said, spending time on your WordPress SEO might seem like a waste of time, it most definitely is not. Optimizing your site to the best practices outlined in this article will help you improve your rankings, gain more subscribers and have a better website in general. As we take quite a holistic view on (WordPress) SEO, meaning that we think good SEO should be
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At Brass Ring Web Design, I insist we do business is by practicing integrity in everything we do. For this reason, we’ve ONLY ever employed “white hat SEO” or, in other words, Search Engine Optimization which is ethically based as opposed to “black hat SEO” which involves trying to “game” Google, Bing and other search engines using tricks, questionable linking practices and other such tactics in order to improve one’s website search rankings. Things have been changing pretty significantly in the SEO world as Google leads the charge evolving the world of search to serve visitors well. Also, there’s been a
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National Small Business Week, May 12-15, recognizes the contributions of America’s entrepreneurs and small business owners. While they’re working to fulfill customer’s needs, create jobs, and drive innovation, it’s important for owners to get the help they need on their own small business marketing to ensure growth and success. Philadelphia, PA (PRWEB) May 09, 2014 (If you prefer, you may read the article HERE on PR Web’s Website) Small businesses fill a special niche in our society. They offer customers local options and local choices. Many small businesses operate on smaller budgets and word of mouth reviews. However, in this
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This video combines several of my favorite things…awareness, intention, Tony Robbins and TEDTalks! Here’s a relatively rare opportunity to watch Tony make a BRIEF presentation with great emotional impact and relevance! I’d like to share it with you…may it help you steer your ship towards personal success. Watch and enjoy. – Edward A. Sanchez, Brass Ring Multimedia Uploaded on Jan 16, 2007 Tony Robbins discusses the “invisible forces” that make us do what we do — and high-fives Al Gore in the front row. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where
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If you’ve never heard of eye-tracking, that’s ok. Just know…it’s important. It is the study of HOW people read, specifically websites. It has absolute effect on how we plan and build a website. Give the following article a read and enjoy…may it be helpful. – Edward A. Sanchez Click HERE to read this article on Quicksprout by NEIL PATEL on APRIL 16, 2014 When it comes to data, I’m convinced you can’t have enough. Crunching numbers, running tests, poring over metrics, analyzing trends — that’s what helps build great businesses and awesome websites. One fascinating field of study of consumer behaviour is eye tracking.
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WordPress makes it easy to add great content to your website. Creating the content still needs doing, so here’s a great article and ideas from Brick Marketing…enjoy & implement! – Edward A. Sanchez, Brass Ring Multimedia You can read this article on the Brick Marketing Blog here. Tips to Ensure that Content Marketing Gets Done Writing by Nick Stamoulis in Content Marketing The most crucial component of marketing your business online today, and more specifically with SEO, is the content that is being created and published on behalf of your business or organization. Content is at the foundation of all online
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What Makes Your Business Special or Unique? An incredibly critical question for every business. By asking this one basic question, we are well on our way to the consultation which is an integral part of every Brass Ring Multimedia project. The first part of the Brass Ring Process, our consultation thorough marketing and needs analysis helps us start to put together a solution that will best convey our clients and their businesses. Our Process – The Brass Ring Difference Over and over, I’ve asked my clients that question, “what makes YOUR business special?” Based on that answer, we make sure
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Facebook still holds big potential for small business marketers. A study by the Pew Research Center’s Internet Project shows that Facebook remains the most dominant social networking platform and is a place small businesses should still be devoting their online marketing efforts toward. Specifically, 71 percent percent of online adults are now Facebook users, a slight increase from the 67 percent who used Facebook as of late 2012. Besides being the most commonly used social network, Facebook also has high levels of engagement among its users. More than 60 percent of Facebook users visit the site at least once a
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You’re invited San Diego! Let’s Jumpstart Your Business for 2014! Visit Event Registration Page Here, or read on… Contact Constant Contact SoCal gtavasti@constantcontact.com When Thursday January 9, 2014 from 9:00 AM to 3:30 PM PST Add to Calendar Where Jacobs Center (Market Creek Event Venue) 404 Euclid Avenue San Diego, CA 92114 Driving Directions ____________________________________ Chance to Win: Office 2013 Professional Windows 8 Engagement Marketing: How Small Business Wins in a Social Connected World ____________________________________ John Walker and Jared Smith, Talent Evolution www.TalentEvolution.com Stu Atkins, Atkins Marketing Solutions www.AtkinsMarketingSolutions.com Merri Jill Finstrom and Dave Finstrom, HUTdogs www.hutdogs.com Victoria Byrne, Creative Marketing
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(Read article HERE on The Guardian Small Business Network or continue) Market research will help you understand your customers, familiarise yourself with the competition and get to know what people are prepared to pay for your product or service by Emily Wight, Guardian Professional, Friday 23 August 2013 05.21 EDT Whatever sector you’re in, understanding the cultural, social and economic context in which you’re trading is crucial. You’ll need to know about the local area, what your competition is, and what people will be prepared to pay for your product or service. Starting your market research as soon as possible will
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