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Want to connect more with your target audience? Wondering how to deliver relevant social media content consistently? Planning your social media content delivery keeps your marketing on-message, making it more likely that you’ll reach your business goals. In this article, you’ll discover how to create a social media marketing content plan for your business. By Warren Knight (You can read the entire article HERE on Social Media Examiner’s website.) #1: Understand How Your Ideal Customer Moves From Awareness to Conversion Whether you’ve been in business for 24 hours or 10 years, defining your target customer is a crucial part of
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It really pays off to think about the structure of your piece before you actually start writing. The structure is the skeleton of your text: it will help the reader grasp the main idea of your text. In this post, I will give practical tips to help you set up a nice and clear text structure. Read more: ‘why text structure is important for SEO’ » By Marieke van de Rakt, Dec. 12, 2016 How to set up your text structure Think before you start writing. Take a piece of paper and write down what you want to write about.
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You work hard to make your site awesome. And with all that work you put in, the last thing you want to do is lose your site to some malicious hacker. When it comes to hackers and WordPress, plugin vulnerabilities are one of the easiest ways for the bad guys to get in. by Brenda Barron Because of its popularity, WordPress is a magnet for hackers. According to Sucuri’s Q1 2016 Website Hacked Trend Report, 78% of the hacked websites they deal with were running WordPress. And based on a survey from WordFence, 55.9% of WordPress hacks with known entry points
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by Mark Maunder On approximately January 31st of 2017, version 56 of the Chrome web browser will be released. There is a significant change in the way it displays websites that are not using HTTPS, also known as SSL. This change may confuse your site visitors or surprise you if you are not expecting it. Starting with the release of Chrome 56 this month, any website that is not running HTTPS will have a message appear in the location bar that says “Not Secure” on pages that collect passwords or credit cards. It will look like this: This is the
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Is your website ready to make you look great online? If you’re waiting to go “mobile-ready,” you’ve waited too long. Brass Ring can help! – Edward Increased traffic plus Google search rankings stress importance of mobile friendly websites Post-Brexit implications for UK business San Francisco, CA and Dublin, Ireland; 1st November, 2016: Internet usage by mobile and tablet devices exceeded desktop worldwide for the first time in October according to independent web analytics company StatCounter Its research arm, StatCounter Global Stats finds that mobile and tablet devices accounted for 51.3% of internet usage worldwide in October compared to 48.7% by
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A great big THANK YOU! to the readers and nice folks at La Jolla Village News for Brass Ring Multimedia’s THIRD (2014, 2015 & 2016) Reader’s Choice Award for Best Web Design. I grew up in La Jolla, went to Muirlands & La Jolla High and my daughter Amethyst (also Muirlands & LJHS alum) and I live here still. Our town is very special to me and recognition like this is a thrill and an honor. I consider myself very fortunate and am grateful that I get to continue to live and serve my small business clients from our lovely piece
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Reaching a generic voice-mail greetings is one of my great frustrations (pet peeve?)…and I don’t leave messages, typically, if I can’t determine if I’ve gotten the right number. Why do so many people fail to program a simple greeting? I know we’re all concerned with security and privacy, and I am too, however if you’re using a number for business, you absolutely have to let people know they’ve come to the right place. All the websites, business cards, email, print advertising and social media work we do, etc. are NO good whatsoever if we lose customers because we present our potential customers
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By Larry Alton As always, the world of Web design is moving quickly, and as always, it’s in your best interest to stay ahead of the curve. An increase in mobile technology usage, the emergence of VR systems, new features in common social apps and different user expectations in website offerings are just a handful of trends and news topics inspiring the development of these Web design crazes. Whether you’re well-versed in their origin points or completely disinterested in the volatile shifts of the tech world, user expectations for your site are going to grow regardless. Keep watch for these
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by Eric Siu Five years ago, there weren’t that many options when it came to domain name extensions. You could only register a domain with a .com, .org or .net extension — and good luck if the name you wanted was already in use! More recently, however, domain name registry companies have expanded the list of options, thanks to the growing demand for URLs. Read the entire article on Entrepreneur’s website You now have dozens of other options for top-level domains, including .car, .business, and .app. And while it may be tempting to consider investing in one of these extensions
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by Syed Waseem Abbas Last year, I wrote a post on 100 WordPress influencers to follow in 2015. The list was based off who I followed before 2015. All of them, in some way or another, work to improve the WordPress community. I had the pleasure of interviewing many of them over the year. Click HERE to read article on Torque website Several commenters shared their own lists of influencers and recommendations of WordPressers to follow. I connected and followed many of these people in 2015. I also followed some hidden gems in the WordPress community who are contributing to
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Thank you, La Jolla! I was honored and pleased to win our second Best Retail Services Readers Choice award from the La Jolla Village News…
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One of the coolest project’s you’ll come across this year has just been announced. Brass Ring Multimedia WordPress client Wave Loch, who represent the “bleeding edge” of surfing wave technology have revealed their involvement in an exciting new project called “The Wave” in Bristol, UK. Surfers of the world…pay attention…what this means is that you can add farmland in Britain (what?!) to your list of must-visit world-class surf spots. Incredible? Yes…yet no less can be expected from a company founded by surf industry legend Tom Lochtefeld from my hometown of La Jolla who has consistently led the charge and continually pushed the
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By Tony Perez on December 14, 2014 This Sunday has started with a bang. Google has blacklisted over 11,000 domains with this latest malware campaign from SoakSoak.ru: Our analysis is showing impacts in the order of 100’s of thousands of WordPress specific websites. We cannot confirm the exact vector, but preliminary analysis is showing correlation with the Revslider vulnerability we reported a few months back. Continue reading article HERE on Tony Perez’s SucuriBlog
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Brass Ring client, friend and long time mentor, Bill Calhoun, DJ / MC has been making special events great throughout San Diego and Southern California for many years. In fact, years ago, Bill helped launch my own ongoing career as a DJ/MC (Brass Ring is my “day job”). Bill was my first boss and teacher. He was an exceptional employer and continues to be an excellent DJ/MC, especially in his specialty, weddings. You should just read his testimonials from happy brides and grooms! (In fact, you can do that HERE and see the actual notes his clients have sent him) We’ve remained friendly
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Turning inherent beauty into photographic art…and selling it online using WordPress & WooCommerce One of Brass Ring Multimedia’s most recent clients, Nick Agelidis recently published La Jolla – A Photographic Journey, a beautiful book for any admirer of excellent photography in San Diego and a must-have for La Jollans. Through January, his images are on exhibition at La Jolla’s iconic La Valencia Hotel. I’m lucky enough to own one of these gorgeous books and purchased another to gift to friends in London who love and visit La Jolla annually. I met Nick, whom I now call friend (and client), on another Brass Ring
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More than four years ago, Steve Jobs declared war on Flash and heralded HTML5 as the way to go. You could be forgiven if you thought the HTML5 standard — the follow-up to 1997’s HTML 4 — has long been set in stone, given that developers, browser vendors and the press have been talking about it for years now. In reality, however, HTML5 was still in flux — until today. The W3C today published its Recommendation of HTML5 — the final version of the standard after years of adding features and making changes to it. By Frederic Lardinois (@fredericl) If you prefer, you may
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The Definitive Guide To Higher Rankings For WordPress Sites By Joost de Valk — Last update September 8th, 2014 WordPress is one of the best, if not the best content management systems when it comes to SEO. That being said, spending time on your WordPress SEO might seem like a waste of time, it most definitely is not. Optimizing your site to the best practices outlined in this article will help you improve your rankings, gain more subscribers and have a better website in general. As we take quite a holistic view on (WordPress) SEO, meaning that we think good SEO should be
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By Nathan B. Weller Chances are that if you’re using WordPress then most of your time within the admin is in the WordPress post/page editor. It is, after all, where all of the content for your site is created. And yet, there are not a lot of blog posts out there helping users get the most out of this all-important admin area. “What you see is what you get” may be the term for how the editor functions, but that doesn’t need to be our attitude towards the editor itself. In fact, as I hope to show in today’s post,
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Thank you, La Jolla! What a surprise to receive a 2014 Best Web Design bronze award from La Jolla Village News. Congratulations to all the other recipients…great job! Further, a big thanks to my La Jolla clients like La Jolla Concerts By the Sea, Rotary Club of La Jolla, La Jolla Bar Association and La Jolla Meals On Wheels for letting me be of service. Let’s do it again and make La Jolla shine for yet another year!
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At Brass Ring Web Design, I insist we do business is by practicing integrity in everything we do. For this reason, we’ve ONLY ever employed “white hat SEO” or, in other words, Search Engine Optimization which is ethically based as opposed to “black hat SEO” which involves trying to “game” Google, Bing and other search engines using tricks, questionable linking practices and other such tactics in order to improve one’s website search rankings. Things have been changing pretty significantly in the SEO world as Google leads the charge evolving the world of search to serve visitors well. Also, there’s been a
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Hey, all…the latest, greatest version of WordPress is now here. They’re calling it “Benny” after jazz legend Benny Goodman. There are some really nice features that make using WordPress easier than ever including elimination of excessive scrolling to reach content at the bottom of a long post or page (oy!), much improved media handling and more. Enjoy! – Edward Here’s the man himself, Matt Mullenweg’s post from WordPress.org. (You can read it on that website HERE or read on.) Posted September 4, 2014 by Matt Mullenweg. Filed under Releases. Version 4.0 of WordPress, named “Benny” in honor of jazz clarinetist and bandleaderBenny Goodman,
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Our top ten list of often-overlooked DSLR options and why we think they’re worth a second look. This article originally appeared on the PhotoVenture.com website and you can read it HERE. It’s easy to fall into a pattern when you take pictures, favouring some subjects and overlooking others, and sticking to the camera settings you know rather than experimenting with those you don’t. Sometimes it takes looking over your portfolio as a whole in your photo management software of choice to realise just what kind of a rut your photography is stuck in. But never fear – here are 10 shooting options
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National Small Business Week, May 12-15, recognizes the contributions of America’s entrepreneurs and small business owners. While they’re working to fulfill customer’s needs, create jobs, and drive innovation, it’s important for owners to get the help they need on their own small business marketing to ensure growth and success. Philadelphia, PA (PRWEB) May 09, 2014 (If you prefer, you may read the article HERE on PR Web’s Website) Small businesses fill a special niche in our society. They offer customers local options and local choices. Many small businesses operate on smaller budgets and word of mouth reviews. However, in this
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If you’ve never heard of eye-tracking, that’s ok. Just know…it’s important. It is the study of HOW people read, specifically websites. It has absolute effect on how we plan and build a website. Give the following article a read and enjoy…may it be helpful. – Edward A. Sanchez Click HERE to read this article on Quicksprout by NEIL PATEL on APRIL 16, 2014 When it comes to data, I’m convinced you can’t have enough. Crunching numbers, running tests, poring over metrics, analyzing trends — that’s what helps build great businesses and awesome websites. One fascinating field of study of consumer behaviour is eye tracking.
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As a single dad who has raised a wonderful daughter, I have more experience than most guys at being a Mom! Though incredibly rewarding, it can also be quite challenging. Brass Ring Multimedia’s latest WordPress website design, the Mommy Chic by Jessica Blog , is a great resource for Moms and it’s here to offer help, information and fun. Jessica J. Johnson is a fashion stylist (and much more) who brings her passion and experience being a fashionable Mom to a great new blog where she offers advice, styling tips, information on great products and all kinds of valuable resources for Moms who are
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WordPress makes it easy to add great content to your website. Creating the content still needs doing, so here’s a great article and ideas from Brick Marketing…enjoy & implement! – Edward A. Sanchez, Brass Ring Multimedia You can read this article on the Brick Marketing Blog here. Tips to Ensure that Content Marketing Gets Done Writing by Nick Stamoulis in Content Marketing The most crucial component of marketing your business online today, and more specifically with SEO, is the content that is being created and published on behalf of your business or organization. Content is at the foundation of all online
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What Makes Your Business Special or Unique? An incredibly critical question for every business. By asking this one basic question, we are well on our way to the consultation which is an integral part of every Brass Ring Multimedia project. The first part of the Brass Ring Process, our consultation thorough marketing and needs analysis helps us start to put together a solution that will best convey our clients and their businesses. Our Process – The Brass Ring Difference Over and over, I’ve asked my clients that question, “what makes YOUR business special?” Based on that answer, we make sure
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Facebook still holds big potential for small business marketers. A study by the Pew Research Center’s Internet Project shows that Facebook remains the most dominant social networking platform and is a place small businesses should still be devoting their online marketing efforts toward. Specifically, 71 percent percent of online adults are now Facebook users, a slight increase from the 67 percent who used Facebook as of late 2012. Besides being the most commonly used social network, Facebook also has high levels of engagement among its users. More than 60 percent of Facebook users visit the site at least once a
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