Small Business Resources

10 Things Your Small Business Can Learn About Marketing from Apple (INFOGRAPHIC)

10 Things Your Small Business Can Learn About Marketing from Apple (INFOGRAPHIC)

Building a universally loved brand without engaging in price wars against competitors is not easy. But one brand that has achieved this seemingly impossible feat is Apple (NASDAQ:AAPL). Behind Apple’s phenomenal success lies its strong product portfolio and design standards. But the company’s unparalleled marketing strategy has also played a crucial role in ensuring it stays on top of its game. According to an infographic created by web design company, The Website Group, Apple’s winning marketing strategy provides lessons for small businesses. by Shubhomita Bose In Marketing Tips You may READ THE ENTIRE ARTICLE HERE on Small Business Trends website The company created the infographic

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Brass Ring Newsletter: September 2017

Brass Ring Newsletter: September 2017

TOPICS IN THIS ISSUE: How Healthy Is Your Website? 27 Amazing Online Marketing Tactics for Small Businesses With Low Budgets, by Neil Patel How to Create a Social Media Marketing Content Plan in 7 Steps Copywriting: Text Structure Featured Small Business: TaxRelief.Info Download as .pdf  

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27 Amazing Online Marketing Tactics for Small Businesses With Low Budgets, by Neil Patel

27 Amazing Online Marketing Tactics for Small Businesses With Low Budgets, by Neil Patel

I love small businesses. As a small business, there are many opportunities for growth with a smart marketing strategy. But you’ve probably noticed a problem. Most of the marketing tactics out there are expensive! A simple Facebook or Google ad campaign can cost tens of thousands of dollars. So how can a small business use online marketing without the massive budgets of multinational corporations? I’ve launched a few startups of my own, and I can tell you exactly what works. Here are 27 free or very inexpensive ways to market your small business online. By Neil Patel…you can read the

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How Healthy Is Your Website?

How Healthy Is Your Website?

Neglecting your website health means lost customers and lost income. Just like ignoring your body’s health is very risky and can result in you feeling lousy, ignoring your website health is something that risks your business success….that also feels bad.

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7 Steps to Beautiful DIY Apparel Product Photography

7 Steps to Beautiful DIY Apparel Product Photography

By Thomas Kragelund, CEO & founder of Pixelz High quality product photography is essential for apparel ecommerce. For many customers, your product images will determine whether or not they buy your product. But essential doesn’t have to mean expensive. The difference between professional and amateur is talent, equipment, and experience. If you have an eye for photography and a modest budget, follow these 7 steps to benefit from our experience and create beautiful apparel product images. Continue reading or you can read the entire article HERE at Shopify.com 1. Prepare Your Garment Your products should look their absolute best in your

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How to Create a Social Media Marketing Content Plan in 7 Steps

How to Create a Social Media Marketing Content Plan in 7 Steps

Want to connect more with your target audience? Wondering how to deliver relevant social media content consistently? Planning your social media content delivery keeps your marketing on-message, making it more likely that you’ll reach your business goals. In this article, you’ll discover how to create a social media marketing content plan for your business. By Warren Knight  (You can read the entire article HERE on Social Media Examiner’s website.) #1: Understand How Your Ideal Customer Moves From Awareness to Conversion Whether you’ve been in business for 24 hours or 10 years, defining your target customer is a crucial part of

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Copywriting: Text Structure

Copywriting: Text Structure

It really pays off to think about the structure of your piece before you actually start writing. The structure is the skeleton of your text: it will help the reader grasp the main idea of your text. In this post, I will give practical tips to help you set up a nice and clear text structure. Read more: ‘why text structure is important for SEO’ » By Marieke van de Rakt, Dec. 12, 2016 How to set up your text structure Think before you start writing. Take a piece of paper and write down what you want to write about.

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Mobile And Tablet Internet Usage Exceeds Desktop For First Time Worldwide

Mobile And Tablet Internet Usage Exceeds Desktop For First Time Worldwide

Is your website ready to make you look great online? If you’re waiting to go “mobile-ready,” you’ve waited too long. Brass Ring can help! – Edward Increased traffic plus Google search rankings stress importance of mobile friendly websites Post-Brexit implications for UK business San Francisco, CA and Dublin, Ireland; 1st November, 2016: Internet usage by mobile and tablet devices exceeded desktop worldwide for the first time in October according to independent web analytics company StatCounter Its research arm, StatCounter Global Stats finds that mobile and tablet devices accounted for 51.3% of internet usage worldwide in October compared to 48.7% by

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Brass Ring Multimedia Wins 2016
La Jolla Village News Readers Choice Award for Web Design

Brass Ring Multimedia Wins 2016<br>La Jolla Village News Readers Choice Award for Web Design

A great big THANK YOU! to the readers and nice folks at La Jolla Village News for Brass Ring Multimedia’s THIRD (2014, 2015 & 2016) Reader’s Choice Award for Best Web Design. I grew up in La Jolla, went to Muirlands & La Jolla High and my daughter Amethyst (also Muirlands & LJHS alum) and I live here still. Our town is very special to me and recognition like this is a thrill and an honor. I consider myself very fortunate and am grateful that I get to continue to live and serve my small business clients from our lovely piece

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Napoleon Hill’s 12 Great Riches of Life

Napoleon Hill's 12 Great Riches of Life

Whatever the mind can conceive and believe, the mind can achieve. – Napoleon Hill. Napoleon Hill’s Twelve Great Riches of Life 1. Positive mental attitude 2. Sound physical health 3. Harmony in Human Relationships 4. Freedom from fear 5. The hope of achievement 6. The capacity for faith 7. A willingness to share one’s blessings 8. A labor of love 9. An open mind on all subjects 10. Self discipline 11. The capacity to understand people 12. Financial security (Note that the financial part come the last. As it is basically a reflection of what a person has become.) 12

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Is Your Generic Voicemail Losing You Business?

Is Your Generic Voicemail Losing You Business?

Reaching a generic voice-mail greetings is one of my great frustrations (pet peeve?)…and I don’t leave messages, typically, if I can’t determine if I’ve gotten the right number. Why do so many people fail to program a simple greeting? I know we’re all concerned with security and privacy, and I am too, however if you’re using a number for business, you absolutely have to let people know they’ve come to the right place. All the websites, business cards, email, print advertising and social media work we do, etc. are NO good whatsoever if we lose customers because we present our potential customers

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The Important Tax Break Most Renters Miss

The Important Tax Break Most Renters Miss

By Kelly Phillips Erb | March 7, 2016 Apartments used for business can also qualify for IRS deductions, but make sure you know the rules and exceptions. You can read the article HERE in its entirety on Trulia’s website Some perks of working from your Los Angeles, CA, rental are obvious: You can write emails with soft music playing in the background, set your air conditioning to whatever makes you most comfortable, stay snug in your favorite sweats, and avoid rush-hour traffic on U.S. 101 at all costs. But one thing that work-from-home renters can miss out on (besides water

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Distraction Detox

Distraction Detox

Life balance elusive? (You’re not alone) If you, like me, are a home-based entrepreneur, then balancing the various aspects of your life can pose quite a challenge. Even if you’re not home-based, the challenge remains. I hope the following article is helpful to you in finding that balance. Thanks to SCORE & Jeanne Rossomme for very real-world useful information. – Edward by Jeanne Rossomme – CLICK HERE to read article in its entirety on SCORE’s website This New Year, my dear friend and inspirational entrepreneur, Aviva Goldfarb started a Sugar Detox Facebook group page. The instructions were simple – cut

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Will the New Domain Extensions Negatively Impact Your SEO?

Will the New Domain Extensions Negatively Impact Your SEO?

by Eric Siu Five years ago, there weren’t that many options when it came to domain name extensions. You could only register a domain with a .com, .org or .net extension — and good luck if the name you wanted was already in use! More recently, however, domain name registry companies have expanded the list of options, thanks to the growing demand for URLs. Read the entire article on Entrepreneur’s website You now have dozens of other options for top-level domains, including .car, .business, and .app. And while it may be tempting to consider investing in one of these extensions

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Judson Brewer: A Simple Way to Break a Bad Habit

Judson Brewer: A Simple Way to Break a Bad Habit

Filmed November 2015 at TEDMED 2015 Can we break bad habits by being more curious about them? Psychiatrist Judson Brewer studies the relationship between mindfulness and addiction — from smoking to overeating to all those other things we do even though we know they’re bad for us. Learn more about the mechanism of habit development and discover a simple but profound tactic that might help you beat your next urge to smoke, snack or check a text while driving.

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Brass Ring Multimedia Wins 2015 Best Web Design Award, La Jolla Village News Readers Choice

Brass Ring Multimedia Wins 2015 Best Web Design Award, La Jolla Village News Readers Choice

Thank you, La Jolla! I was honored and pleased to win our second Best Retail Services Readers Choice award from the La Jolla Village News…

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Photographer Nick Agelidis’ Fine Art Images of La Jolla And The World Now Online!

Photographer Nick Agelidis' Fine Art Images of La Jolla And The World Now Online!

Turning inherent beauty into photographic art…and selling it online using WordPress & WooCommerce One of Brass Ring Multimedia’s most recent clients, Nick Agelidis recently published La Jolla – A Photographic Journey, a beautiful book for any admirer of excellent photography in San Diego and a must-have for La Jollans. Through January, his images are on exhibition at La Jolla’s iconic La Valencia Hotel. I’m lucky enough to own one of these gorgeous books and purchased another to gift to friends in London who love and visit La Jolla annually. I met Nick, whom I now call friend (and client), on another Brass Ring

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Wellness: Spices That Heal

Wellness: Spices That Heal

Your effectiveness and ability to seek abundance is directly tied to your health, your energy, your attitude and your physical state. Nature really has given us all we need for excellence in these areas. Industrialized man has simply forgone this and substituted empty processed “food” formulated by food scientists and pushed by Madison Avenue to sell product at the expense of our health. Ancient cultures long ago found the benefits of many of the natural products we take as simply cooking ingredients or spces. Whenever I can, I look for nature’s answers to man’s problems. The following image is just the

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WordPress SEO

WordPress SEO

The Definitive Guide To Higher Rankings For WordPress Sites By Joost de Valk — Last update September 8th, 2014 WordPress is one of the best, if not the best content management systems when it comes to SEO. That being said, spending time on your WordPress SEO might seem like a waste of time, it most definitely is not. Optimizing your site to the best practices outlined in this article will help you improve your rankings, gain more subscribers and have a better website in general. As we take quite a holistic view on (WordPress) SEO, meaning that we think good SEO should be

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10 Ways To Amp Up Your Energy!

10 Ways To Amp Up Your Energy!

Source: Dr. Libby  We all love how great energy feels and energy is such a good marker of health. Below are 10 ways to help you have even more amazing energy, even if you feel like your energy is at an all time low. Just pick one, and start there, incorporating more tips as you feel able and inspired to do so! Everything is more enjoyable with great energy! If you prefer, you may read article HERE on FoodMatters website 1. Do What You Love Write a list of things you love that make your heart sing… and do more

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5 Things You Must Do to Successfully Launch a Business

5 Things You Must Do to Successfully Launch a Business

by Christopher Hann The effort required to launch a new venture can seem daunting. Of course, specifics vary based on the type of business you’re establishing; manufacturers face unique challenges, as do retailers and consulting firms. But once you have your concept and your finances in line, there are some basics that are universal. (You can also read the article here from the October 2014 issue of Entrepreneur) We talked with business owners, consultants and professors to boil down the bare necessities of getting a startup off the ground into a handful of manageable steps. Apply these fundamentals to your

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Article: The Type of SEO that Still Works

Article: The Type of SEO that Still Works

At Brass Ring Web Design, I insist we do business is by practicing integrity in everything we do. For this reason, we’ve ONLY ever employed “white hat SEO” or, in other words, Search Engine Optimization which is ethically based as opposed to “black hat SEO” which involves trying to “game” Google, Bing and other search engines using tricks, questionable linking practices and other such tactics in order to improve one’s website search rankings. Things have been changing pretty significantly in the SEO world as Google leads the charge evolving the world of search to serve visitors well. Also, there’s been a

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What 13 Successful People Do Before Going To Bed

What 13 Successful People Do Before Going To Bed

Morning routines are important — but bedtime rituals can have a serious impact on your success.That’s because the very last thing you do before bed affects your mood and energy level the following day, since it often determines how well and how much you sleep. Article by: JACQUELYN SMITH AND VIVIAN GIANG, AUG. 21, 2014, 10:30 AM. Read original article HERE on BusinessInsider.com Read more: http://www.businessinsider.com/what-successful-people-do-before-bed-2014-8?op=1#ixzz3C6dxAQpw Knowing that, we decided to find out how the most successful spend their nights before surrendering to sleep. Turns out some — like President Obama and writer Michael Lewis — are night owls, preferring to work while the

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10 Camera Settings You Don’t Use (But Probably Should)

10 Camera Settings You Don’t Use (But Probably Should)

Our top ten list of often-overlooked DSLR options and why we think they’re worth a second look. This article originally appeared on the PhotoVenture.com website and you can read it HERE. It’s easy to fall into a pattern when you take pictures, favouring some subjects and overlooking others, and sticking to the camera settings you know rather than experimenting with those you don’t. Sometimes it takes looking over your portfolio as a whole in your photo management software of choice to realise just what kind of a rut your photography is stuck in. But never fear – here are 10 shooting options

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Small Business Marketing – Why Maintaining a Digital Presence is Important

Small Business Marketing - Why Maintaining a Digital Presence is Important

National Small Business Week, May 12-15, recognizes the contributions of America’s entrepreneurs and small business owners. While they’re working to fulfill customer’s needs, create jobs, and drive innovation, it’s important for owners to get the help they need on their own small business marketing to ensure growth and success. Philadelphia, PA (PRWEB) May 09, 2014  (If you prefer, you may read the article HERE on PR Web’s Website) Small businesses fill a special niche in our society. They offer customers local options and local choices. Many small businesses operate on smaller budgets and word of mouth reviews. However, in this

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TED Talk: Tony Robbins: Why We Do What We Do

TED Talk: Tony Robbins: Why We Do What We Do

This video combines several of my favorite things…awareness, intention, Tony Robbins and TEDTalks! Here’s a relatively rare opportunity to watch Tony make a BRIEF presentation with great emotional impact and relevance! I’d like to share it with you…may it help you steer your ship towards personal success. Watch and enjoy. – Edward A. Sanchez, Brass Ring Multimedia Uploaded on Jan 16, 2007 Tony Robbins discusses the “invisible forces” that make us do what we do — and high-fives Al Gore in the front row. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where

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Quicksprout Article: 8 Powerful Takeaways from Eye Tracking Studies

Quicksprout Article: 8 Powerful Takeaways from Eye Tracking Studies

If you’ve never heard of eye-tracking, that’s ok. Just know…it’s important. It is the study of HOW people read, specifically websites. It has absolute effect on how we plan and build a website. Give the following article a read and enjoy…may it be helpful. – Edward A. Sanchez Click HERE to read this article on Quicksprout by NEIL PATEL on APRIL 16, 2014 When it comes to data, I’m convinced you can’t have enough. Crunching numbers, running tests, poring over metrics, analyzing trends — that’s what helps build great businesses and awesome websites. One fascinating field of study of consumer behaviour is eye tracking.

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