Do you want your articles to be as well optimized as possible? Do you aim for that number 1 position in the search results? And do you madly chase traffic and clicks? It’s not easy to achieve all these things entirely on your own, but luckily, Yoast is here to help. In this post, we’ll talk you to the process of optimizing your post in the best possible way. We’ll explain the five steps on how to Yoast your post. (Read on…)
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We all know that testimonials are an important part of marketing. Humans are social animals and social proof is a powerful signal that can turn a prospect from a skeptic to an enthusiastic buyer.
The problem is that actually getting good testimonials is a pain, which is why a lot of freelancers don’t bother, or have really boring, vague testimonials to share.
Well, no more!
In this article, I’m going to give you my exact process to get great testimonials from your clients. (Read on…)
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It’s a mistake because rebranding is always a mistake. Even if your brand is called Wanker or the Certified Union of National Transcribers, you keep your original name. The only reason you ever rebrand is because you have to for legal or ownership reasons, cf. Accenture.
It’s a mistake because Twitter is throwing away brand equity. While the debate rages over distinctiveness and differentiation, no one doubts that a significant – and possibly dominant – aspect of brand equity is derived from a brand’s ability to be recognised by its target market and to come to mind in buying/user situations. When you rebrand you lose all of this…(Read on…)
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Reading great business books is one of the most cost-effective methods to become a whip-smart business person. As business book editors, we read a lot of books — and this curated book list is to bring you the best choices.
Indeed, reading top-notch business books is a smart investment of time and money. As business book editors, we’ve navigated the sea of literature to distill the most potent wisdom and strategies for you. This list will guide you towards making the right choices in the business landscape. (Read on…)
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Marketing opportunities are endless, but marketing budgets are finite. Is it better for a mom-and-pop business to put money into online and social media marketing, or to invest in real-life sponsorships and events?
As with many things in business, you can only find out through trial and error, says Rus Graham, cofounder of New England-based Rushton Gregory Communications.
“The difficulty with marketing programs is that everyone is unique,” Graham says. “There isn’t a cookie-cutter approach.” (Read on….)
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Content marketing is a strategy that utilizes a wide variety of channels, including social media, websites, videos, infographics, podcasts and blogs, to attract potential customers. By creating, publishing and sharing relevant content, companies are building their brand, establishing trust, increasing engagement and ultimately influencing more people to buy their products and services.
With an influx of options everywhere we turn, establishing and nurturing a strong, sustainable relationship with customers is more important than ever. Buyers need to feel not only satisfied, but also truly cared for, in order to stay loyal to a business. In addition to supporting this customer relationship, content marketing also helps make it easier for your customers to become champions of your brand and assist in boosting awareness.
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The data shows that omnichannel marketing strategies have power. When implemented successfully, they increase ad-driven store visits by 80%. With consumers relying more on their mobile devices and expecting tailored, seamless experiences from brands, failing to embrace omnichannel marketing seems like a wrong turn. Omnichannel strategies can boost sales, personalize the customer experience and increase retention rates.
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One of the keys to small-business marketing is building name and brand awareness. Everyone talks about social media today, but it is more than posting pictures and snappy quotes. Social media marketing is all about gaining a voice in a very crowded communication space no matter what your business, industry or market segment. The key rule of thumb is to use your content to convert searchers, readers and fans into buyers by driving them to your website where they can take your call-to-action. (CTA)
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Organizations are constantly looking for strategies to increase leads, customer satisfaction and revenue.
An effective way to achieve this is through sales and marketing alignment.
When your marketing team is enabling sales, it becomes easier to achieve target goals.
In this guide, we will investigate the benefits and challenges of sales and marketing alignment. We will also discuss some of the best strategies and share success stories:
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When many of us hear how AI will change the world – particularly digital marketing – our thoughts (and occasionally fears) drift towards how big organizations will use machines to do the work of legions of copywriters, designers, and other content creators.
Large corporations with equally large customer bases and competitively driven content needs are looking to sophisticated AI systems to generate content, and process and analyze data to stay ahead.
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PPC advertising can be a game-changing tool for small businesses looking to kickstart sales or increase brand awareness. Unfortunately, it’s also extremely easy to overspend if you aren’t careful.
When your budget is tight, it’s crucial that you set yourself up for success when creating a PPC account.
Just a couple of bad months of PPC spending can be the difference between growing or shutting your doors forever.
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When marketing a business, the key to success lies in the ability to target the right group or groups of people accurately. Knowing your target market is essential for any company that wants to create an effective, compelling marketing message that resonates and results in sales.
In this guide, we’ll explore what a target market is, how to define one, and why it’s so important.
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Even with the threat of a recession in the next year, companies should prioritize marketing to stay ahead of competitors. In fact, marketing spending is on the rise—now is not the time to back down. Cost-cutting shouldn’t be the strategy driving your annual marketing budget—you won’t meet growth goals this way. Instead of crafting marketing initiatives based on cost, focus on proven effectiveness.
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As the success of marketing strategies becomes more dependent on real-time data and evolving technology, new approaches are necessary…Improving your future marketing efforts is critical, as these efforts will impact your company’s ROI. Here are three ways to do that.
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Whenever a new small business emerges, they have a big challenge competing against larger corporations that overtake the market. It can be hard for a new business to get its bearings and find ways to differentiate itself. However, with some creativity and strategy, there are ways to set themselves apart from larger corporations.
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The best storytellers immediately draw the audience into the story, capture their attention and set the tone for a unique experience that the audience will remember, whilst focusing on these five key elements. Sharing stories allows us to connect with people in real life, and create memories that are more intense and last longer. But how do stories impact us on a psychological and physical level, and how can they benefit your business?
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With TikTok accounts, Instagram Reels and beyond, the age of video content is now. How often do you see a video ad pop up on your social media while browsing your preferred platforms? You might not even process the advertisements anymore and keep scrolling.
A video ad likely catches your attention every once in a while, but why?
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Brand loyalty is one thing, but when that loyalty is directed at a small business, it stands to benefit an entire community…The relationship between a small business and its customers is unique — rarely is it purely transactional. In fact, 37% of Americans say they purchase from small businesses to receive a more personal experience. Also, 30% of them are willing to pay more and 30% are willing to wait longer at small businesses versus major retailers or chain stores
More please! →Both Facebook and YouTube boast well over 2 billion global users each, with TikTok and Instagram both having over a billion each. This variety of social media platforms has completely evolved our online interactions. The only issue is knowing how to go about building an audience on the various social media platforms. Here’s an excellent guide to the importance of social media and how businesses can build their audience.
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As founder and CEO of a full-service digital marketing agency, I’ve seen firsthand how successful content marketing can be for businesses. I’ve also seen how so many companies get it wrong.
So, what is the purpose of content marketing? Let’s take a closer look.
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Rethinking marketing, sales and advertising strategies to address today’s realities is key for long-term success. Marketing during an economic downturn—or dare I say, recession—comes with unique challenges, not the least of which is many clients’ knee-jerk reactions…
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When creating a personalized marketing campaign, marketers may want to focus solely on creating for their target audience based on the audience persona or other interest that they have. From integrating technology into your tech stack to investing in data analytics, making a more personalized…
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The business industry knows that effective communication can bring powerful benefits, including mitigating conflict and improving employee engagement. …there are communications techniques companies can use to solve current issues and dilemmas, as well as remain relevant and adapt to changes.
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Email subject lines are arguably the most important component of your emails. After all, the subject line is what subscribers see in their inbox, and is what determines if they even open your email or not
So without good email subject lines, your email marketing efforts could go to waste! But don’t worry — you’ve come to the right place.
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In today’s ever-changing business environment, connection is critical to the growth of a company. As a result, social media has become an essential component of any digital marketing strategy By Jay Rathod – Read this article in its entirety HERE on Inc42’s website A recent poll found that 75% of businesses believe that using social media has increased website traffic The reach and influence of social media are unavoidable. The best part is that everyone is on the same playing field According to HubSpot’s ‘State of Inbound Marketing Trends’ study, social media (44%) will be the leading marketing channel in 2022. The
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WordPress Web Help is a 900 member San Diego-based Meetup.com group that offers a “a friendly and easy way for folks to get help with their WordPress website where we can share questions and answers, make progress on your ideas or goals, and have fun in the process.” Brass Ring CEO has taken on the role of organizer…
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Updated Sep 22, 2022 Hiring outside marketing and advertising expertise can take your business to the next level – just be sure you’re choosing the right partner. Marketing companies take over a labor-intensive process while bringing a consultative approach to devising your marketing strategies. Determine whether or not a marketing company can handle the services you need before deciding if they’re a good fit for your small business. Identify your goals, secure references, and request a detailed written proposal before moving forward with any marketing company. This article is for small business owners considering outsourcing their marketing efforts to a
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Hootsuite has shocked their longest-serving customers with the kind of price increase that makes Martin Shrekli look benevolent. We look at what is driving the staggering 10x price increase for long-serving customers and the alternative tools available to social media managers and agencies
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What is SEO in 2020?
Search Engine Optimisation (SEO) in 2020 is a technical, analytical and creative process to improve the visibility of a website in search engines. The primary function of SEO is to drive more unpaid useful traffic to a site that converts into sales.
We’re Constant Contact partners! If you’ve never created a newsletter email template, or are starting to wonder if your current newsletter needs an overhaul, this post is for you.
Whether you’re an old pro, or completely new to writing newsletters, the idea of creating a new, modern newsletter email template can be daunting.
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60 day warranty (we take care of changes, fixes, etc. while we coach you to work on your site.)
*Not included. (Typically $40-60, we’ll discuss that before you purchase)
| By purchasing from Brass Ring Web Design, you confirm that you (the client) agree to adhere by these terms and conditions of these terms of service. These terms of service represent an agreement between you (the client) and Brass Ring Web Design (the developer) |
| 1. Time for Payment – All invoices are payable upon receipt. The grant of any license or right of copyright is conditioned on receipt of full payment. Any extras must be paid prior to website launch. |
| 2. Default in Payment – The Client shall assume responsibility for all collection of legal fees necessitated by default in payment. |
| 3. Estimates – If this form is used for an estimate or assignment confirmation, the fees and expenses shown are minimum estimates only. Final fees and expenses shall be shown when invoice is rendered. The Client’s approval shall be obtained for any increases in fees or expenses that exceed the original estimate by 10% or more. |
| 4. Expenses – The Client shall reimburse the Developer for all expenses arising from this assignment, including the payment of any sales taxes due on this assignment and shall advance $TBD (if any) to the Developer for payment of said expenses. |
| 5. Progress Reports – The Developer shall contact or meet with the Client on a mutually acceptable schedule to report all tasks completed, problems encountered, and recommended changes relating to the development and testing of the digital media. The Developer shall inform the Client promptly by telephone upon discovery of any event or problem that may significantly delay the development of the work. |
| 6. Changes – The Client shall be responsible for making additional payments for changes requested by the Client in original assignment. However, no additional payment shall be made for changes required to conform to the original assignment description. The Client shall offer the Developer the first opportunity to make any changes. |
| 7. Designee -The Developer shall designate (Edward A. Sanchez) and the Client shall designate one individual as the only designated persons who will send and accept all deliverables and receive and make all communications between the Developer and the Client.Neither party shall have any obligation to consider for approval or respond to materials or instructions submitted other than through the designated persons designated in “website planner form”. Each party has the right to change its designated person upon 5 days written notice to the other. |
| 8. Hosting – The Client authorizes the developer to access their website hosting account for purposes of ascertaining status, settings along with making any necessary changes needed for purposes of this project. |
| 9. Website Maintenance – The Developer agrees to provide the Client with reasonable technical support and assistance to maintain and update the Website after launch during the Warranty Period of 60 days at no cost to the Client. Such assistance shall not exceed 1 hour per calendar month. After the expiration of the Warranty Period, the Developer agrees to provide the Client with reasonable technical support and assistance to maintain and update the Website on the Internet for an annual fee of N/Afor a period of N/A years after the last day of the Warranty Period payable thirty (30) days prior to the commencement date of each year of the Maintenance Period. Such maintenance shall include correcting any errors or any failure of the Website to conform to the specifications. Maintenance shall not include the development of enhancements to the originally contracted project. |
| 10. Confidential Information – The Developer acknowledges and agrees that the source materials and technical and marketing plans or other sensitive business information, including all materials containing said information, which are supplied by the Client to the Developer or developed by the Developer in the course of developing the digital media are to be considered confidential information. Information shall not be considered confidential if it is already publicly known through no act of the Developer. |
| 11. Return of Source Information – Upon the Client’s acceptance of the Golden Master, launch of website or upon the cancellation of the project, the Developer shall provide the Client with all copies and originals of the source materials provided to the Developer. |
| 12. Ownership of Copyright – Client acknowledges and agrees that Developer retains all rights to copyright in any original artwork created by developer. |
| 13. Ownership and Return of Artwork – The Developer retains ownership of all original artwork, in any media, including digital files, whether preliminary or final. The Client waives the right to challenge the validity of the Developer’s ownership of the art subject to this agreement because of any change or evolution of the law and will return all artwork within thirty (30) days of use. |
| 14. Cancellation – In the event of cancellation of this assignment, ownership of all copyrights and the original artwork shall be retained by the Developer If, for any reason, client should decide to cancel this order, 15% of total shall be retained by designer until such point as work commences. Once work commences, if assignment is cancelled, fee owed will be based upon actual work completed. (See rates above) |
| 15. Ownership of Engine – The Developer retains ownership of all engines used in the production of the product unless those engines are provided by the Client. |
| 16. Credit – The Developer shall be given credit in footer of site in this form: WordPress Website by Brass Ring Web Design (incl. Link) |
| 17. Alterations – Any electronic alteration of original art (color shift, mirroring, flopping, combination cut and paste, deletion) creating additional art is prohibited without the express permission of the Developer. The Developer will be given first opportunity to make any alterations required. Unauthorized alterations shall constitute additional use and will be billed accordingly. |
| 18. Limitation of Liability – Client agrees that it shall not hold the Developer or his/her agents or employees liable for any incidental or consequential damages which arise from the Developer’s failure to perform any aspect of the Project in a timely manner, regardless of whether such failure was caused by intentional or negligent acts or omissions of the Developer or a third party. Furthermore, the Developer disclaims all implied warranties including the warranty of merchantability & fitness for a particular use |
| 19. Unauthorized Use and Program Licenses – The Client will indemnify the Developer against all claims and expenses arising from uses for which the Client does not have rights to or authority to use. The Client will be responsible for payment of any special licensing or royalty fees resulting from the use of graphics programs that require such payments |
| 20. Delays -The Developer will make every good faith effort to meet or exceed any mutually agreed deadlines. It is understood that this is a collaborative process & client agrees to provide completed questionnaire(s), text & image content within a reasonable period of time. We consult with you throughout this process so you’ll have guidance. A typical website project takes 6-8 weeks. If an excessive amount of weeks pass and content is not received for us to work with, do understand that reopening files & getting reacquainted with aged projects poses an extra challenge &likely increase overall increase in time expenditure. For this reason, a late fee may apply. Understand that delays can also negatively impact our other active clients’ projects. We will discuss creating content for you or hiring out content creation to help you move forward. |
| 21. Excessive Contact – We are in business to be of service & do not apply strict limits to the amount of support we give to our clients. The client understands that the developer must ensure it is able to provide quality service to all its clients, and that no clients should be disadvantaged by the behavior of others. Training time: Typically up to 3 hours of 1-on-1, in person or by phone after launch to ensure designated staff is able to carry out website content management, etc. Coaching time: During 60 day post-launch warranty, we will support trainee(s) to ensure confidence. Typically, 3 total hours but we are dedicated to getting you confident and capable by the end of your warranty period. |
| 22. Dispute Resolution – Any disputes in excess of $5000.00 (maximum limit for small claims court) arising out of this Agreement shall be submitted to binding arbitration before the Joint Ethics Committee or a mutually agreed upon arbitrator pursuant to the rules of the American Arbitration Association. The Arbitrator’s award shall be final, and judgment may be entered in any court having jurisdiction thereof. The Client shall pay all arbitration and court costs, reasonable attorney’s fees, and legal interest on any award of judgment in favor of the Creator. |
| 23. Acceptance of Terms – Payment for this system indicates acceptance of above terms & conditions. |
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