News, Articles & Updates

16 Strategies To Set Your Small Business Apart From Larger Competitors

16 Strategies To Set Your Small Business Apart From Larger Competitors

Whenever a new small business emerges, they have a big challenge competing against larger corporations that overtake the market. It can be hard for a new business to get its bearings and find ways to differentiate itself. However, with some creativity and strategy, there are ways to set themselves apart from larger corporations.

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Run A Small business? Follow This End-of-the-Year Checklist Before 2022 Ends

Run A Small business? Follow This End-of-the-Year Checklist Before 2022 Ends

Make sure you don’t forget anything important with this small business checklist. We put together some of the most important steps you should take before the year ends. Now is the time to tie up loose ends, take an inventory of your business and sniff out any weak spots holding you back. It’s important to take some time at the end of each year to do a thorough review of your company.

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The Small Business Owner’s Guide To Business Storytelling

The Small Business Owner's Guide To Business Storytelling

The best storytellers immediately draw the audience into the story, capture their attention and set the tone for a unique experience that the audience will remember, whilst focusing on these five key elements. Sharing stories allows us to connect with people in real life, and create memories that are more intense and last longer. But how do stories impact us on a psychological and physical level, and how can they benefit your business?

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4 Personal Finance Secrets of Successful, Wealthy People

4 Personal Finance Secrets of Successful, Wealthy People

Wealth creation is an extremely popular topic of discussion.

In a world where everyone wants to spend their money and has an eagerness to enjoy material possession, some people work day and night to make money.

The goal is not to become a money monger, but you can live a tension-free life if you have enough money in your pocket.

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Video Marketing In The Age Of Constant Content: How To Make An Impact

Video Marketing In The Age Of Constant Content: How To Make An Impact

With TikTok accounts, Instagram Reels and beyond, the age of video content is now. How often do you see a video ad pop up on your social media while browsing your preferred platforms? You might not even process the advertisements anymore and keep scrolling.

A video ad likely catches your attention every once in a while, but why?

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Small Businesses Face Economic Strain Even With Loyal Patrons

Small Businesses Face Economic Strain Even With Loyal Patrons

Brand loyalty is one thing, but when that loyalty is directed at a small business, it stands to benefit an entire community…The relationship between a small business and its customers is unique — rarely is it purely transactional. In fact, 37% of Americans say they purchase from small businesses to receive a more personal experience. Also, 30% of them are willing to pay more and 30% are willing to wait longer at small businesses versus major retailers or chain stores

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10 Most Common Reasons Why People Are Still Working in Retirement

10 Most Common Reasons Why People Are Still Working in Retirement

Even retirement can’t stop some people from continuing to work, either by choice or out of necessity. Retirement may be a great goal to work toward, but there are reasons you may still be working after you reach retirement age. Retiring early is a goal for many, but few of us have a plan for how to actually do it.

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Essential Tips on How to Boost Sales for Your Small Business — Melinda Emerson

Essential Tips on How to Boost Sales for Your Small Business — Melinda Emerson

What can you do to increase your sales right now? Today on the Atlanta Small Business Show, we’re pleased to welcome back Melinda Emerson, America’s number one small business expert, CEO of Quintessence Group, and best-selling author of Become Your Own Boss in 12 Months, to share a few tips.

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5 Simple Ways to Prepare Your Personal Finances for a Recession

5 Simple Ways to Prepare Your Personal Finances for a Recession

The economy in the U.S. is crumbling, and many are predicting a recession that could be on par with the Great Depression or worse. Around the world, inflation is soaring, and we can all feel the ground shifting—and with it, so are our finances and investments. If you are looking to prepare well before the storm hits, here are a few tips that will help you figure your finances out.

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Finding the Perfect Audience for Your Business on Social Media

Both Facebook and YouTube boast well over 2 billion global users each, with TikTok and Instagram both having over a billion each. This variety of social media platforms has completely evolved our online interactions. The only issue is knowing how to go about building an audience on the various social media platforms. Here’s an excellent guide to the importance of social media and how businesses can build their audience.

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What Is The Purpose Of Content Marketing?

What Is The Purpose Of Content Marketing?

As founder and CEO of a full-service digital marketing agency, I’ve seen firsthand how successful content marketing can be for businesses. I’ve also seen how so many companies get it wrong.

So, what is the purpose of content marketing? Let’s take a closer look.

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SEO Tutorial For Beginners; How To Do SEO In 2022

SEO Tutorial For Beginners; How To Do SEO In 2022

If you are a beginner in SEO (search engine optimisation), or a website manager or designer wanting to learn about the basics of SEO (search engine optimisation), you are in the right place. This SEO tutorial is a beginner’s guide to SEO and offers an introduction to the basics of search engine optimisation in 2022.

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Don’t Pull The Plug: Shifting Marketing Approaches In An Economic Downturn

Don’t Pull The Plug: Shifting Marketing Approaches In An Economic Downturn

Rethinking marketing, sales and advertising strategies to address today’s realities is key for long-term success. Marketing during an economic downturn—or dare I say, recession—comes with unique challenges, not the least of which is many clients’ knee-jerk reactions…

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11 Tips To Create A More Personalized Marketing Campaign For Your Target Audience

11 Tips To Create A More Personalized Marketing Campaign For Your Target Audience

When creating a personalized marketing campaign, marketers may want to focus solely on creating for their target audience based on the audience persona or other interest that they have. From integrating technology into your tech stack to investing in data analytics, making a more personalized…

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Seven Ways To Maximize Effective Communication In Small Businesses

Seven Ways To Maximize Effective Communication In Small Businesses

The business industry knows that effective communication can bring powerful benefits, including mitigating conflict and improving employee engagement. …there are communications techniques companies can use to solve current issues and dilemmas, as well as remain relevant and adapt to changes.

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12 Tips for Creating the Best Email Subject Lines (with Examples)

12 Tips for Creating the Best Email Subject Lines (with Examples)

Email subject lines are arguably the most important component of your emails. After all, the subject line is what subscribers see in their inbox, and is what determines if they even open your email or not

So without good email subject lines, your email marketing efforts could go to waste! But don’t worry — you’ve come to the right place.

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Why Startups Need To Build A Social Media Marketing Strategy

Why Startups Need To Build A Social Media Marketing Strategy

In today’s ever-changing business environment, connection is critical to the growth of a company. As a result, social media has become an essential component of any digital marketing strategy Thanks for reading this post and Brass Ring also thanks those whose content is shared here on our website. We present it in order to pass on their knowledge to our small business clients so it can help them remain informed, healthy and growing their businesses. Please bookmark our site, subscribe to our newsletter and come back for more marketing, small business & WordPress tips, advice, tools & news! – Edward

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Small Business Website Design Best Practices & Examples

Small Business Website Design Best Practices & Examples

Small business websites must have an eye-catching design and compelling copy to make a positive first impression on visitors. Small business owners may not have the budget, skills or resources to make a website that stands out. With the right tips and tricks, however, you’ll be on your way to building stunning landing pages that make people stop and stare.

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Meetup: Brass Ring CEO Takes Over As Organizer for WordPress Web Help Group

Meetup: Brass Ring CEO Takes Over As Organizer for WordPress Web Help Group

WordPress Web Help is a 900 member San Diego-based Meetup.com group that offers a “a friendly and easy way for folks to get help with their WordPress website where we can share questions and answers, make progress on your ideas or goals, and have fun in the process.” Brass Ring CEO has taken on the role of organizer…

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How Worrying About Money Can Affect Your Health

How Worrying About Money Can Affect Your Health

Worrying about money can affect you in more ways than you may realize. New research has found that the risks of several significant health problems increase when people are worried about their financial situation. If you find yourself stressing about money, follow the tips in this guide to help reduce the impact on your well-being.

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Tips for Hiring a Marketing Company

Tips for Hiring a Marketing Company

Updated Sep 22, 2022 Thanks for reading this post and Brass Ring also thanks those whose content is shared here on our website. We present it in order to pass on their knowledge to our small business clients so it can help them remain informed, healthy and growing their businesses. Please bookmark our site, subscribe to our newsletter and come back for more marketing, small business & WordPress tips, advice, tools & news! – Edward A. Sanchez Hiring outside marketing and advertising expertise can take your business to the next level – just be sure you’re choosing the right partner.

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Governor Announces $1.1 Billion in Small Business Support Coming to California

Governor Announces $1.1 Billion in Small Business Support Coming to California

Published: Sep 21, 2022 You can find the entire article HERE on California’s Office of the Governor website. U.S. Treasury’s State Small Business Credit Initiative will increase small business owners’ access to capital, cover upwards of 80% of loans Thanks for reading this post and Brass Ring also thanks those whose content is shared here on our website. We present it in order to pass on their knowledge to our small business clients so it can help them remain informed, healthy and growing their businesses. Please bookmark our site, subscribe to our newsletter and come back for more marketing, small business

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