Once a forgotten purple robot from a 1987 electronics catalog, Widget’s been upgraded with AI and a new mission: helping small businesses learn how to use technology more effectively. Meet Brass Ring Web Design’s newest (and quirkiest) team member — a robot with a past and a purpose….(Read on…)
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Brass Ring reimagined the Club’s website, balancing a tight budget with a deep dive into its history, including visits to the La Jolla Historical Society. We designed a vibrant logo and engaging content to reflect the venue’s charm, targeting growth in bookings, membership, and event participation. Training was included to empower staff in site management and service excellence.
The new site spurred a visitor surge and member pride, with a 50% increase in revenue within months of launch. (Read on…)
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Brass Ring conducted thorough market research, examining industry standards, top competitors, and expert insights. This enabled us to create content that resonates with visitors and ranks well, driving organic traffic.
We delivered a visually striking website with a bold new logo, backed by persuasive testimonials, Yelp reviews, and strategic calls to action. To enhance the client’s professional image, we designed branded business cards featuring an attention-grabbing “billboard” on the back for networking events.
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Background Corvette Museum delivery project…an oldie, absolute goodie. Ray Ehly Jr. (now a good friend) reached out to me via an IT buddy with a dream I couldn’t resist: help him celebrate the Corvette’s (and his own!) 50th Birthday—by custom-ordering a top-of-the-line Z06, taking museum delivery in Bowling Green, KY (home to both the plant and the museum), and then hitting every state in the union…one big loop. (Air and sea for Hawaii and Alaska, then back behind the wheel.) The car even spent two weeks on the museum floor before he picked it up. The Situation Total soup-to-nuts. Ray
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Running a small business is by no means an easy task, especially when you are just getting started – you have limited time, resources, and budget, all while trying to get things done in order to create more awareness and grow your brand. Nonetheless, it is crucial to get your company name out there as much as possible to generate a customer pipeline and have steady incoming revenue. So, the question becomes… (Read on…)
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Online visitors are pretty savvy and will judge your whole business by what they see in the first 3 seconds, and right now, you have to ask yourself the question: “are my visitors responding well to my logo and branding?” Logo design is tricky ground because people love their logos and I never like to offend, That said, respectfully, logo may not be the most important thing on your website, but it needs to look top notch so logo design should be an important consideration in creating and/or the continuing success of your business. (Read on…)
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It’s a mistake because rebranding is always a mistake. Even if your brand is called Wanker or the Certified Union of National Transcribers, you keep your original name. The only reason you ever rebrand is because you have to for legal or ownership reasons, cf. Accenture.
It’s a mistake because Twitter is throwing away brand equity. While the debate rages over distinctiveness and differentiation, no one doubts that a significant – and possibly dominant – aspect of brand equity is derived from a brand’s ability to be recognised by its target market and to come to mind in buying/user situations. When you rebrand you lose all of this…(Read on…)
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By Larry Alton As always, the world of Web design is moving quickly, and as always, it’s in your best interest to stay ahead of the curve. An increase in mobile technology usage, the emergence of VR systems, new features in common social apps and different user expectations in website offerings are just a handful of trends and news topics inspiring the development of these Web design crazes. Whether you’re well-versed in their origin points or completely disinterested in the volatile shifts of the tech world, user expectations for your site are going to grow regardless. Keep watch for these
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Your logo is a critical part of your business’s brand. Our needs analysis process is a very useful tool in helping you come up with the right logo. Here’s some interesting info. to help you as you consider your branding…enjoy! – Edward A. Sanchez, Brass Ring Multimedia by Pamela Wilson Logo design is in the news on a regular basis. And the story usually isn’t pretty. Here’s how it goes: “The XYZ Organization revealed their new logo last week. Customers complained bitterly that the new image didn’t represent their hopes and dreams. And when XYZ Organization admitted the new logo
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Another Great WordPress Website The La Jolla Bar Association is a group of 63 attorneys who operate or maintain an office in La Jolla, California. One of their members, for whom I’d built several sites already, asked me to review their previous site which had been up for a number of years with an eye towards making it more dynamic and better indicative of the spirit and status of the Association. Their old site really was not conveying the organization in an effective and positive way. As a benefit of membership, each attorney has an individual page upon which to
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La Jolla man about town, Ron J. Jones has been a dear friend for many years. With a history as broadcaster, deejay and emcee since his youth in the 60’s, Ron undertakes a great new project for our community, The Voice of La Jolla, a podcasting website catering to the uniquely wonderful community of La Jolla, California. (My hometown!) Ron and I have collaborated on numerous website projects in the past together for his businesses and community organizations like La Jolla Concerts By the Sea, Rotary Club of La Jolla and La Jolla Meals On Wheels. This project presented exciting challenges
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This project features a WordPress website, logo (re)design and business cards for an exceptionally exciting new travel service based in La Jolla, California. I owe a debt to the Bird Rock Community Council in my hometown of La Jolla. Some months back, their IT specialist referred me to Doug Wheeler’s wife Jane for a project (which eventually went a different direction). Thankfully, enough of an impression was left that when it came time for husband Doug to launch his latest undertaking, Jane suggested a conversation with me and Brass Ring Multimedia was one of his first calls. We hit it
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Another website for marketing partner SEO1Click, one of San Diego’s leading SEOs (search engine optimizer). Project features home page slider showcasing client work, before and after examples of remodels, etc.
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Brass Ring’s mission is to help small businesses to succeed. Another example is Clear Water Pools, a full-service swimming pool service and repair company servicing all areas of North San Diego county. ClearWater came to me through an internet marketing consultant who asked me to help CWP transition from their existing website to a much more effective and attractive website with the power of WordPress…on a budget! As part of the project, I also had the opportunity to “tweak” their logo a bit (no charge…often necessary for optimum visuals, though I do offer logo design & company branding services.)
More please! →Business Card Options 1000 Full-color 2-sided Business Cards (w/website) $95.00 USD1000 Full-color 2-sided Business Cards ( no website order) $115.00 USD BUSINESS CARD DESIGN So…Brass Ring Multimedia does business cards now?! (Actually, have for years.) The business card remains a powerful tool (especially so when used properly and creatively) to make an impression, convey professionalism, drive traffic to our websites, serve as “mini-billboards” to advertise us, our products and services. If you ever get a chance, in fact, pick up a copy of Bob Popyk’s book: Here’s My Card: How to Network Using Your Business Card to Actually Create More Business, an excellent
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Business card designed from logo I created for Boomer DJ’s. I wear two hats in business. One, as your humble designer for Brass Ring Multimedia. The other is as a DJ/MC (disc-jockey & master-of-ceremonies) since 1987. For most of that time, I’ve had a great friend and mentor in “Ron J” Jones of Allegro Entertainment. A popular entertainer and personality in my home-town of La Jolla, California. Ron is known by many as “The Voice of La Jolla.” He is Rotary Club of La Jolla President, has served as executive director of the La Jolla Town Council, executive director of
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Business cards designed for Ray’s Barn owner Ray Ehly, Jr. Ray’s barn provides recreational toy storage in the off-season in Perham, Minnesota.
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WordPress website design for Gussler’s Firearm Transfers & Repairs. Don Gussler is my choice for firearms transfers and gunsmithing needs. He’s “my gunsmith.” I was pleased with the opportunity to build one of my $397 WordPress specials for him including an upgrade to the existing Gussler’s logo. Gussler’s was established in 1988 and expanded in 2005 to include gun shows and internet transfers. At the local gun shows they proved ourselves as a transfer dealer for private party transfers and a place for out of area dealers to transfer guns to and for local residents to start and complete federal and state mandated
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WordPress website design for True Source Enterprises, Inc., creators of True Flex Knee Pads. True Flex Knee Pads are the ultimate safety knee pad. They’re a great product serving welding, mining, construction, electrical, flooring, railroad, roofing, archaeological, agricultural and industrial safety workers with superior protection.
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I’ve been providing WordPress website design and search engine optimization consulting services for American Home Entertainment (AHE), a Kearny Mesa, San Diego-based company specializing in custom design and installations for home theater, home automation, lighting control systems, security and surveillance systems. I’m helping them develop a WordPress-based website to replace their current site. I created the following banner using images of AHE’s work, some of their products along with logos from their featured vendors.
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Gussler’s Firearms is a Santee-based business specializing in firearms transfers (FFL), repairs & gunsmithing. (He’s my FFL & gunsmith as a matter of fact). As a product of designing his website, it became part of the project to “upgrade” his logo. (You can see client’s original logo at the bottom.)
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Recent Lynda.com certificates (Search Engine Optimization, WordPress, etc.) earned by Edward A. Sanchez (so far, more on the way!)
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Created as part of website project for La Jolla’s “Ron J” Jones‘ company Boomer DJ’s. Using Adobe Illustrator, this creation is part of an identity campaign intended to appeal to the Baby Boomer Generation. Some of the most iconic, best-loved, easily identified and oft missed art of the 50’s, 60’s, 70’s and 80’s is the drive-in theatre, which was one of the great showcases of beautiful neon art. This design pays loving homage to that wonderful artform. Boomer DJ’s is an entertainment company providing DJ & Master-of-Ceremonies services for “baby boomer” oriented events.
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I created this image for La Jolla Meals On Wheels. Wanting a soft, impressionistic feel, I used some of the artistic filters, etc. in Adobe Photoshop, one of my favorite playthings. Click on the image to see it enlarged and you’ll better see the “painterly” effect. (Thanks to the La Jolla Light newspaper for providing the original photograph on which this image is based.)
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This has been a favorite project of mine. I enjoyed participating in Ray Ehly, Jr.’s roadtrip. He took museum delivery (at the Corvette Museum adjacent to the Corvette Plant in Bowling Green, Kentucky) of a brand-new, top of the line Corvette Z06. He then drove it in ONE CONTINOUS loop to “ALL 50” United States. (Yes, Hawaii and Alaska too.) You can read all about it on the site I did for Ray in 2003. Check out “Ray’s Journal” for day-by-day details and images from this amazing adventure: www.All50Corvette.com As Ray rolled on throughout his trip…and to this day, he needed
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60 day warranty (we take care of changes, fixes, etc. while we coach you to work on your site.)
*Not included. (Typically $40-60, we’ll discuss that before you purchase)
| By purchasing from Brass Ring Web Design, you confirm that you (the client) agree to adhere by these terms and conditions of these terms of service. These terms of service represent an agreement between you (the client) and Brass Ring Web Design (the developer) |
| 1. Time for Payment – All invoices are payable upon receipt. The grant of any license or right of copyright is conditioned on receipt of full payment. Any extras must be paid prior to website launch. |
| 2. Default in Payment – The Client shall assume responsibility for all collection of legal fees necessitated by default in payment. |
| 3. Estimates – If this form is used for an estimate or assignment confirmation, the fees and expenses shown are minimum estimates only. Final fees and expenses shall be shown when invoice is rendered. The Client’s approval shall be obtained for any increases in fees or expenses that exceed the original estimate by 10% or more. |
| 4. Expenses – The Client shall reimburse the Developer for all expenses arising from this assignment, including the payment of any sales taxes due on this assignment and shall advance $TBD (if any) to the Developer for payment of said expenses. |
| 5. Progress Reports – The Developer shall contact or meet with the Client on a mutually acceptable schedule to report all tasks completed, problems encountered, and recommended changes relating to the development and testing of the digital media. The Developer shall inform the Client promptly by telephone upon discovery of any event or problem that may significantly delay the development of the work. |
| 6. Changes – The Client shall be responsible for making additional payments for changes requested by the Client in original assignment. However, no additional payment shall be made for changes required to conform to the original assignment description. The Client shall offer the Developer the first opportunity to make any changes. |
| 7. Designee -The Developer shall designate (Edward A. Sanchez) and the Client shall designate one individual as the only designated persons who will send and accept all deliverables and receive and make all communications between the Developer and the Client.Neither party shall have any obligation to consider for approval or respond to materials or instructions submitted other than through the designated persons designated in “website planner form”. Each party has the right to change its designated person upon 5 days written notice to the other. |
| 8. Hosting – The Client authorizes the developer to access their website hosting account for purposes of ascertaining status, settings along with making any necessary changes needed for purposes of this project. |
| 9. Website Maintenance – The Developer agrees to provide the Client with reasonable technical support and assistance to maintain and update the Website after launch during the Warranty Period of 60 days at no cost to the Client. Such assistance shall not exceed 1 hour per calendar month. After the expiration of the Warranty Period, the Developer agrees to provide the Client with reasonable technical support and assistance to maintain and update the Website on the Internet for an annual fee of N/Afor a period of N/A years after the last day of the Warranty Period payable thirty (30) days prior to the commencement date of each year of the Maintenance Period. Such maintenance shall include correcting any errors or any failure of the Website to conform to the specifications. Maintenance shall not include the development of enhancements to the originally contracted project. |
| 10. Confidential Information – The Developer acknowledges and agrees that the source materials and technical and marketing plans or other sensitive business information, including all materials containing said information, which are supplied by the Client to the Developer or developed by the Developer in the course of developing the digital media are to be considered confidential information. Information shall not be considered confidential if it is already publicly known through no act of the Developer. |
| 11. Return of Source Information – Upon the Client’s acceptance of the Golden Master, launch of website or upon the cancellation of the project, the Developer shall provide the Client with all copies and originals of the source materials provided to the Developer. |
| 12. Ownership of Copyright – Client acknowledges and agrees that Developer retains all rights to copyright in any original artwork created by developer. |
| 13. Ownership and Return of Artwork – The Developer retains ownership of all original artwork, in any media, including digital files, whether preliminary or final. The Client waives the right to challenge the validity of the Developer’s ownership of the art subject to this agreement because of any change or evolution of the law and will return all artwork within thirty (30) days of use. |
| 14. Cancellation – In the event of cancellation of this assignment, ownership of all copyrights and the original artwork shall be retained by the Developer If, for any reason, client should decide to cancel this order, 15% of total shall be retained by designer until such point as work commences. Once work commences, if assignment is cancelled, fee owed will be based upon actual work completed. (See rates above) |
| 15. Ownership of Engine – The Developer retains ownership of all engines used in the production of the product unless those engines are provided by the Client. |
| 16. Credit – The Developer shall be given credit in footer of site in this form: WordPress Website by Brass Ring Web Design (incl. Link) |
| 17. Alterations – Any electronic alteration of original art (color shift, mirroring, flopping, combination cut and paste, deletion) creating additional art is prohibited without the express permission of the Developer. The Developer will be given first opportunity to make any alterations required. Unauthorized alterations shall constitute additional use and will be billed accordingly. |
| 18. Limitation of Liability – Client agrees that it shall not hold the Developer or his/her agents or employees liable for any incidental or consequential damages which arise from the Developer’s failure to perform any aspect of the Project in a timely manner, regardless of whether such failure was caused by intentional or negligent acts or omissions of the Developer or a third party. Furthermore, the Developer disclaims all implied warranties including the warranty of merchantability & fitness for a particular use |
| 19. Unauthorized Use and Program Licenses – The Client will indemnify the Developer against all claims and expenses arising from uses for which the Client does not have rights to or authority to use. The Client will be responsible for payment of any special licensing or royalty fees resulting from the use of graphics programs that require such payments |
| 20. Delays -The Developer will make every good faith effort to meet or exceed any mutually agreed deadlines. It is understood that this is a collaborative process & client agrees to provide completed questionnaire(s), text & image content within a reasonable period of time. We consult with you throughout this process so you’ll have guidance. A typical website project takes 6-8 weeks. If an excessive amount of weeks pass and content is not received for us to work with, do understand that reopening files & getting reacquainted with aged projects poses an extra challenge &likely increase overall increase in time expenditure. For this reason, a late fee may apply. Understand that delays can also negatively impact our other active clients’ projects. We will discuss creating content for you or hiring out content creation to help you move forward. |
| 21. Excessive Contact – We are in business to be of service & do not apply strict limits to the amount of support we give to our clients. The client understands that the developer must ensure it is able to provide quality service to all its clients, and that no clients should be disadvantaged by the behavior of others. Training time: Typically up to 3 hours of 1-on-1, in person or by phone after launch to ensure designated staff is able to carry out website content management, etc. Coaching time: During 60 day post-launch warranty, we will support trainee(s) to ensure confidence. Typically, 3 total hours but we are dedicated to getting you confident and capable by the end of your warranty period. |
| 22. Dispute Resolution – Any disputes in excess of $5000.00 (maximum limit for small claims court) arising out of this Agreement shall be submitted to binding arbitration before the Joint Ethics Committee or a mutually agreed upon arbitrator pursuant to the rules of the American Arbitration Association. The Arbitrator’s award shall be final, and judgment may be entered in any court having jurisdiction thereof. The Client shall pay all arbitration and court costs, reasonable attorney’s fees, and legal interest on any award of judgment in favor of the Creator. |
| 23. Acceptance of Terms – Payment for this system indicates acceptance of above terms & conditions. |
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