Want to connect more with your target audience? Wondering how to deliver relevant social media content consistently? Planning your social media content delivery keeps your marketing on-message, making it more likely that you’ll reach your business goals. In this article, you’ll discover how to create a social media marketing content plan for your business. By Warren Knight (You can read the entire article HERE on Social Media Examiner’s website.) #1: Understand How Your Ideal Customer Moves From Awareness to Conversion Whether you’ve been in business for 24 hours or 10 years, defining your target customer is a crucial part of
More please! →Search Engine Optimization (SEO)
It really pays off to think about the structure of your piece before you actually start writing. The structure is the skeleton of your text: it will help the reader grasp the main idea of your text. In this post, I will give practical tips to help you set up a nice and clear text structure. Read more: ‘why text structure is important for SEO’ » By Marieke van de Rakt, Dec. 12, 2016 How to set up your text structure Think before you start writing. Take a piece of paper and write down what you want to write about.
More please! →by Mark Maunder On approximately January 31st of 2017, version 56 of the Chrome web browser will be released. There is a significant change in the way it displays websites that are not using HTTPS, also known as SSL. This change may confuse your site visitors or surprise you if you are not expecting it. Starting with the release of Chrome 56 this month, any website that is not running HTTPS will have a message appear in the location bar that says “Not Secure” on pages that collect passwords or credit cards. It will look like this: This is the
More please! →Is your website ready to make you look great online? If you’re waiting to go “mobile-ready,” you’ve waited too long. Brass Ring can help! – Edward Increased traffic plus Google search rankings stress importance of mobile friendly websites Post-Brexit implications for UK business San Francisco, CA and Dublin, Ireland; 1st November, 2016: Internet usage by mobile and tablet devices exceeded desktop worldwide for the first time in October according to independent web analytics company StatCounter Its research arm, StatCounter Global Stats finds that mobile and tablet devices accounted for 51.3% of internet usage worldwide in October compared to 48.7% by
More please! →by Eric Siu Five years ago, there weren’t that many options when it came to domain name extensions. You could only register a domain with a .com, .org or .net extension — and good luck if the name you wanted was already in use! More recently, however, domain name registry companies have expanded the list of options, thanks to the growing demand for URLs. Read the entire article on Entrepreneur’s website You now have dozens of other options for top-level domains, including .car, .business, and .app. And while it may be tempting to consider investing in one of these extensions
More please! →The Definitive Guide To Higher Rankings For WordPress Sites By Joost de Valk — Last update September 8th, 2014 WordPress is one of the best, if not the best content management systems when it comes to SEO. That being said, spending time on your WordPress SEO might seem like a waste of time, it most definitely is not. Optimizing your site to the best practices outlined in this article will help you improve your rankings, gain more subscribers and have a better website in general. As we take quite a holistic view on (WordPress) SEO, meaning that we think good SEO should be
More please! →At Brass Ring Web Design, I insist we do business is by practicing integrity in everything we do. For this reason, we’ve ONLY ever employed “white hat SEO” or, in other words, Search Engine Optimization which is ethically based as opposed to “black hat SEO” which involves trying to “game” Google, Bing and other search engines using tricks, questionable linking practices and other such tactics in order to improve one’s website search rankings. Things have been changing pretty significantly in the SEO world as Google leads the charge evolving the world of search to serve visitors well. Also, there’s been a
More please! →WordPress makes it easy to add great content to your website. Creating the content still needs doing, so here’s a great article and ideas from Brick Marketing…enjoy & implement! – Edward A. Sanchez, Brass Ring Multimedia You can read this article on the Brick Marketing Blog here. Tips to Ensure that Content Marketing Gets Done Writing by Nick Stamoulis in Content Marketing The most crucial component of marketing your business online today, and more specifically with SEO, is the content that is being created and published on behalf of your business or organization. Content is at the foundation of all online
More please! →Facebook still holds big potential for small business marketers. A study by the Pew Research Center’s Internet Project shows that Facebook remains the most dominant social networking platform and is a place small businesses should still be devoting their online marketing efforts toward. Specifically, 71 percent percent of online adults are now Facebook users, a slight increase from the 67 percent who used Facebook as of late 2012. Besides being the most commonly used social network, Facebook also has high levels of engagement among its users. More than 60 percent of Facebook users visit the site at least once a
More please! →Another website for marketing partner SEO1Click, one of San Diego’s leading SEOs (search engine optimizer). Project features home page slider showcasing client work, before and after examples of remodels, etc.
More please! →So Cal Custom Pools and Spas is one of Southern California’s true custom pool builders. They build distinctive pools and spas for all of San Diego County. This has been another great joint project with top San Diego SEO company SEO1Click.com. Marketing partner Jordan Parkes requested a migration and upgrade of SoCal Custom Pools & Spas’ existing static .html website. SEOs everywhere recommend their clients convert to WordPress at the beginning of their SEO campaign. As the leading content management system (CMS), WordPress greatly facilitates the regular changes in content which are required of an effective SEO campaign.
More please! →Read article on Copyblogger Media website In many ways, this century has mostly been a dark time for online writers. Huh? You mean the Internet — the most significant publishing revolution since Gutenberg — hasn’t been good for writers?! Yes. And no. Here’s the thing, good content writers got squeezed out during the early days of Google’s PageRank algorithm. As I’ll explain later, the importance was placed on the page, which created a nasty race to the bottom as far as writer’s value was concerned. Thankfully, Google has recently changed its tune, and the web writer is about to profit from that change
More please! →Writing by Brick Marketing in SEO Search engine optimization, if implemented properly, can do many wonderful things for your business. It can help improve your brand visibility in the search engines and online overall in order to bring more targeted traffic to your site. An increase in visitors to the site will generate more conversions including sales, leads, calls, etc. However, one thing that SEO can’t do is solve your business problems. If your business is struggling, SEO isn’t going to be a magic fix. SEO works best for the companies that have their “stuff” together. SEO won’t change any
More please! →September 5, 2012 By Jill Whalen If you’ve been reading much of what I’ve written over the years, you’ll know that I’m not a fan of using search engine rankings as a measure of success for SEO. Thankfully, we have much better ways to measure SEO success today, thanks to tools like Google Analytics. While presenting an all-day SEO training class at the University of San Diego last week, I realized that many people who do SEO as part of their job don’t always know what information in Google Analytics they should be looking at, nor how to find it. In
More please! →(Link to original article HERE) Your company has invested a lot of time in building what you think is a great website. It’s not only pretty, it’s chock full of all the information about your products and services. Then reality sets in: attention spans are short and as great as your website is on paper, it just doesn’t hold attention long enough to convey all of the important information those customers and potential customers need to make the decisions that will boost your bottom line. What can you do? Here are six ways to optimize your website for short attention
More please! →June 13, 2012 By Jill Whalen I recently did a site audit for a client who was wondering why they were having a hard time showing up in Google. When I read through the information they sent me and took a quick look at their website, it was obvious to me what the problem was: They simply didn’t deserve to be there. Let me explain… They have a fairly small local company that sells some common but specific types of office furniture. While they have a niche for the type of furniture they sell, for the most part it’s nothing
More please! →Google Sucks All the Way to the Bank! January 19, 2011 By Jill Whalen Most of the time when I have a bit of a rant in the newsletter or elsewhere it’s because I’ve seen or heard things that bug me or are just plain wrong. Writing about it gets it off my chest and that’s usually the end of it. Unfortunately, that hasn’t been the case with the Dear Google rant I had back in Sept. It’s not out of my system in the least. In fact, the feelings I had in that “letter” are growing stronger every day.
More please! →On March 15, 2012, Google officially announced (via the Wall Street Journal), what hardcore SEOs have been expecting since at least 2008. Google is introducing semantic search into its algorithm. What exactly is semantic search? It’s a technology that lets the search engine “understand” what each search query means. So, rather than simply matching the keywords typed into the search box to the keywords on a web page and in links pointed to the page, semantic search also will return results based on related ideas and concepts… I suggest you read the rest of this article on Karon Thackston’s blog…
More please! →Written by Nicholas Tart I see this time and time again. As people get started with blogging, they think it’s as simple as clicking, “Add New Post,” typing up a few paragraphs, and clicking, “Publish.” Then they hopelessly wait for views, comments, and tweets. No one comes. No one comments. No one tweets. They do this three or four times and eventually write off blogging as, “not it’s all hyped up to be.” After writing for Michael for a few months now, I can tell you that there are dozens of small blogging nuances that we work into nearly every
More please! →Excellent book…just finished reading it. Buy this book. Read this book…highlight and mark it up. Then RE-read this book. Finally, USE this book. I assure you, I don’t make a dime off of it, but you will! (Don’t worry I’ll be making my dimes from using it myself!) This book can be key to taking your website design from the realm of the common and ignored to effective website design which will attract visitors and provide them with useful information and lead them down the path you wish them to follow. I’ve been a website designer for a lot of
More please! →Karon Thackston is one of the leading sources for great advice and tips to improve your copywriting. I know, I know…you already KNOW how to write!(?) Maybe not well enough…in most things, regular improvement is key to success. I know if I’m not progressing, I’m likely being passed by. “Sharpen your saw,” and your work will go more easily. The world of internet marketing, search engine optimization (SEO) and generally writing for people with little time and/or short attention span calls for regularly adding new tools to your basic writing skill set. Enjoy the video…you’ll be a better writer for having
More please! →WordPress website design for La Jolla Meals On Wheels. For the last several years, I’ve had the privilege to be part of Greater La Jolla Meals On Wheels as their webmaster. Having served the La Jolla Community’s home bound citizens since 1974, I’m glad to help their very worthy effort. As I don’t participate in the day to day operations of the organization, I look forward to bringing its volunteers and staff into the website’s growth and evolution by migrating the site into the very robust WordPress platform. In this way, their experience and input can add to the site’s content in making a
More please! →I’ve been providing WordPress website design and search engine optimization consulting services for American Home Entertainment (AHE), a Kearny Mesa, San Diego-based company specializing in custom design and installations for home theater, home automation, lighting control systems, security and surveillance systems. I’m helping them develop a WordPress-based website to replace their current site. I created the following banner using images of AHE’s work, some of their products along with logos from their featured vendors.
More please! →WordPress website design for De Chiel Firearms. De Chiel Firearms is a San Diego-based Discount firearms dealer who needed a great site design solution on a budget…a PERFECT candidate for a WordPress solution. This project included NO graphic or logo design. (Though I did use a header banner I created using a photo of the owner’s beloved Douglas A-1 “Spad” airplane…a craft he lovingly flew in his service days along with a photo of an aged rendition of his family’s crest. So a LITTLE design, though I didn’t really charge for it.) Like many other small business sites, De Chiel original/former
More please! →Written by Edward A. Sanchez Brass Ring Multimedia IS YOUR BUSINESS LIKE CHARLIE’S LIFE…going downhill? Charlie, Charlie, Charlie. I’ve gotta tell you, I like the guy…always have…it’s tough not to on some level. He’s got chops, he’s definitely a talented guy and Two And A Half Men is one of those shows I can always watch. Hot Shots, Wall Street, the list goes on…very cool. But, lately? (oy!) One of the habits I’ve learned to employ is that of looking inward whenever something “out there” irks me. (Like Charlie’s Vatican Assassin dive-bomb into hell.) I discovered long ago that I
More please! →(Click here: Edward A. Sanchez, resume, 1-25-2011 to download .pdf version.)
More please! →Recent Lynda.com certificates (Search Engine Optimization, WordPress, etc.) earned by Edward A. Sanchez (so far, more on the way!)
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