Excellent book…just finished reading it.
Buy this book. Read this book…highlight and mark it up. Then RE-read this book. Finally, USE this book. I assure you, I don’t make a dime off of it, but you will! (Don’t worry I’ll be making my dimes from using it myself!)
This book can be key to taking your website design from the realm of the common and ignored to effective website design which will attract visitors and provide them with useful information and lead them down the path you wish them to follow.
I’ve been a website designer for a lot of years and a writer (of sorts) for much longer. Like many of us, I considered myself a fairly decent writer. Nowadays, that’s just not enough. In the world of the web, you must be mindful that you are providing useful content. This doesn’t mean mere descriptive text…it means effective text content.
In order to be effective your website design must contain effective copy written for TWO audiences: your human website visitors (first) and also the little search engine “bots.” (These are robot programs sent out by Google, Yahoo, Bing, etc. They index the internet in the process of determining search engine rankings.) You really want them to “like” your website and excellent content is key towards this.
SEO (Search Engine Optimization) is something many business owners have heard of yet few understand. In the world of “white hat” SEO (black hat is what the “bad guys” do who are trying to fool Google AND the consumer by using dishonorable methods of achieving higher rankings than their website “naturally” merits.) Content rich will help make you a much better and thus, more effective, with your SEO.
Content Rich is an excellent way for you, the small business owner to really “raise your game” by helping you understand and implement effective copy writing whether your write it yourself or hire a professional. It’ll give you insight and a new way of looking at your online content.