Monthly archive for February 2024

Brand Archetypes

Brand Archetypes

Brand Archetypes defined: Noted psychologist Carl Jung (pronounced: “yoong”) theorized that humans use symbolism to more easily understand complex concepts.

As a result of his research, Jung stated: “There are forms or images of a collective nature which occur practically all over the earth as constituents of myths and at the same time, as individual products of unconscious.”

In this work, Jung maintained that over the course of all time, for people, certain paths to greater understanding remain..(Read on…)

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WordPress Web Help Group Hits 1000 Member Milestone!

WordPress Web Help Group Hits 1000 Member Milestone!

Whether you’re just starting out with WordPress or consider yourself a seasoned pro, don’t hesitate to join us and contribute to the conversation.

Well…we’ve hit a pretty significant milestone. The WordPress Web Help Meetup Group just hit 1000 members! I want to thank all who’ve joined over the years and especially the core group of members who show up to answer questions and help those further back on the learning curve to get up to speed with this truly cool marketing platform. (Read on…)

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Zoom: WordPress Web Help, Mon. May 13, 2024, 6pm PST, PRESENTATION: CONTENT STRATEGY FOR YOUR WEBSITE

Zoom: WordPress Web Help, Mon. May 13, 2024, 6pm PST, PRESENTATION: CONTENT STRATEGY FOR YOUR WEBSITE

SPEAKER PRESENTATION:
CRAFTING YOUR WEBSITE’S MISSION: A BLUEPRINT FOR SUCCESS by Holly Cliffe

Discover why defining your website’s objective is paramount for online success. Join marketing veteran Holly Cliffe as she unpacks the pivotal role of objectives in content development and marketing strategies. Learn how to structure your website to guide visitors seamlessly through their buyer journey, ensuring a stellar user experience that…(Read on…)

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New Mass Gmail Rejections To Start April 2024, Google Says

New Mass Gmail Rejections To Start April 2024, Google Says

Starting in April, senders of unwanted mass emails to Gmail users will begin to see message rejections increasing unless they abide by new Gmail email sender guidelines, Google warns.

New Rules For Sending Mass Email To Gmail Accounts
As an article I published on Forbes on last Tuesday made clear, new rules are coming into place to protect Gmail users from unwanted mass emails. At the time, it was reported that some senders of mass marketing emails had started to receive error messages relating to some messages sent to Gmail accounts. (Read on…)

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10 WordPress Security Issues & Vulnerabilities You Should Know About

10 WordPress Security Issues & Vulnerabilities You Should Know About

A leading CMS, WordPress, is used on almost 40% of all websites worldwide. All these aspects can be related to its popularity, user-friendly interface, massive offer of customization options, and support they offer to their users…

Why are WordPress Sites Vulnerable
Despite its popularity and myriad uses, WordPress sites are susceptible to several forms of security hazards. Several factors contribute to their susceptibility: The objectives in the following ballot have three states: approved, disapproved, and void. Let’s look at some reasons now why WordPress sites are so vulnerable… (Read on…)

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Embrace These 14 Low-Cost Ways To Help Your Small Business Grow

Embrace These 14 Low-Cost Ways To Help Your Small Business Grow

There are 33.2 million small businesses in the USA, which make up about 99.9% of all American businesses. Making yours stand out and grow effectively and fast among so many small businesses can be a real challenge.

Most business owners feel intimidated about investing in their business growth. Due to the tough competition, they feel there’s no point in spending on strategies.

However, there are some great ideas – ON A BUDGET – to make your business shine among existing customers and even turn prospective customers into regulars. So, let’s know all the strategies here! (Read on…)

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Personal Finance Tasks That Feel Like Groundhog Day

Personal Finance Tasks That Feel Like Groundhog Day

Everyday financial tasks often resemble the repetitive cycle experienced by Bill Murray in Groundhog Day. These routine personal finance tasks can feel like an endless repetition of the same day. From paying rent to rebuilding emergency funds, the monotony can be overwhelming. This article delves into these Groundhog Day financial moments, providing practical insights and strategies to transform the mundane into opportunities for financial growth.
(Read on…)

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Affiliate Marketing For Small Business: Pass Or Play?

Affiliate Marketing For Small Business: Pass Or Play?

There isn’t one right way to do marketing. The more I’ve dabbled in marketing, the more I’ve realized it’s a bottomless pit of possibilities. I also noticed the value of affiliate marketing, something 80% of brands use. There’s a reason it’s so popular.

TikTok, Instagram, and similar social media platforms have become gospel for consumers. Whatever they’re selling, we want it. “TikTok made me buy it!” isn’t just a cutesy phrase. It’s the truth. As consumers, we want what we’re reading about in …(Read on…)

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