Brass Ring Web Design

The 7 Essential Spokes Every WordPress Business Website Needs

Edward A. Sanchez, Brass Ring Web Design — Fri, 13 Feb 2026 03:17:26 +0000

A practical guide to building a WordPress marketing system using seven essential spokes that drive traffic, engagement, and measurable growth. (Learn More...)

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WordPress Web Help Meetup, Mon. March 9, 2026, 6pm PST

Edward A. Sanchez, Brass Ring Web Design — Wed, 11 Feb 2026 04:48:00 +0000

Need WordPress help? Join our Monthly Meetups on Zoom every 2nd Monday at 6 PM PST for open Q&A, news, and real-world discussions with experts and peers from the WordPress community. Free on Zoom — all experience levels welcome. (Read more...)

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Meet Widget: The Robot with a Past

Edward A. Sanchez, Brass Ring Web Design — Sat, 11 Oct 2025 08:05:05 +0000

Once a forgotten purple robot from a 1987 electronics catalog, Widget’s been upgraded with AI and a new mission: helping small businesses learn how to use technology more effectively. Meet Brass Ring Web Design’s newest (and quirkiest) team member — a robot with a past and a purpose....(Read on...)

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Why Automattic CEO Matt Mullenweg Went To War Over WordPress

Edward A. Sanchez, Brass Ring Web Design — Wed, 09 Jul 2025 20:58:23 +0000

WordPress is free... but mess with the name, and you’ll hear from Matt Mullenweg, co-founder of WordPress. The Automattic CEO is cracking down on trademark misuse, sparking outrage, support, and a whole lot of confusion. Is this about protecting the community—or tightening control? The Verge uncovers the story behind the brand battle that’s rocking the WordPress world....(Read on...)

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5 Free Tools for Malware Removal & Windows Repair

Edward A. Sanchez, Brass Ring Web Design — Thu, 26 Jun 2025 00:03:29 +0000

You don’t need to be a tech expert to fix your own PC. This YouTube pro shares the five free Windows repair tools he uses on 95% of client machines—plus one powerful bonus you’ll want before Windows 10 support ends. No fluff, no jargon—just click, download, and repair. Watch now to see what works.
(Watch the video...)

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Is WordPress’ Reputation As Being Complex Unfounded?

Edward A. Sanchez, Brass Ring Web Design — Tue, 24 Jun 2025 22:36:10 +0000

Think WordPress is too complex? A new user survey may surprise you. Most users actually say it’s easy to use—yet many still fall into a costly plugin trap. Whether you're just starting or managing multiple sites, there’s one mistake you might be making right now. Curious? You’ll want to read the full breakdown.
(Read on...)

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California Website Accessibility Law: SB 84 Gives Businesses Time to Comply

Edward A. Sanchez, Brass Ring Web Design — Tue, 17 Jun 2025 23:26:56 +0000

If you run a WordPress website and worry about getting sued over accessibility, California’s new SB 84 law could buy you time—but only if you act fast. This “cure period” gives small businesses 120 days to fix website accessibility problems before lawsuits can be filed. Here’s what this means, who qualifies, and what you should do right now.
(Read on...)

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How to Choose the Best WordPress Hosting in 2025 (Compared)

guest-author — Sun, 11 May 2025 21:19:45 +0000

With over two decades of WordPress experience, I’ve built everything from high school projects to high-traffic business websites. I’ve personally tested countless hosting providers and seen firsthand how speed, security, and support can make or break a site. That’s why I created this comprehensive WordPress hosting guide—to help you find the best option for your needs.
(Read on...)

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Why Updating WordPress Is More Important Than You Think

Edward A. Sanchez, Brass Ring Web Design — Tue, 08 Apr 2025 23:31:47 +0000

It may be tempting to delay updates, but updating WordPress is one of the best things you can do to protect your site. Regular updates boost security, improve performance, and keep everything running smoothly. In this post, we cover why updates matter, the risks of falling behind, and simple best practices to stay safe and current. (Read on...)

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Case Study: La Jolla Wedding Venue

Edward A. Sanchez, Brass Ring Web Design — Fri, 15 Nov 2024 01:58:00 +0000

Brass Ring reimagined the Club’s website, balancing a tight budget with a deep dive into its history, including visits to the La Jolla Historical Society. We designed a vibrant logo and engaging content to reflect the venue’s charm, targeting growth in bookings, membership, and event participation. Training was included to empower staff in site management and service excellence.

The new site spurred a visitor surge and member pride, with a 50% increase in revenue within months of launch. (Read on...)

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Case Study: Tax Relief Professional

Edward A. Sanchez, Brass Ring Web Design — Mon, 04 Nov 2024 05:06:00 +0000

Brass Ring conducted thorough market research, examining industry standards, top competitors, and expert insights. This enabled us to create content that resonates with visitors and ranks well, driving organic traffic.

We delivered a visually striking website with a bold new logo, backed by persuasive testimonials, Yelp reviews, and strategic calls to action. To enhance the client’s professional image, we designed branded business cards featuring an attention-grabbing "billboard" on the back for networking events.

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Case Study: Firearm Accessories e-Store

Edward A. Sanchez, Brass Ring Web Design — Sat, 02 Nov 2024 00:42:45 +0000

This web design case study highlights how Brass Ring Web Design transformed a firearms accessories manufacturer’s online presence. The client struggled with difficult-to-manage websites from previous developers.

By switching to WordPress and integrating WooCommerce, we built a dynamic, user-friendly site that showcased the client’s cutting-edge products and boosted sales. The new site also streamlined store management, provided easy access for staff, and included necessary training to ensure ongoing success.

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Case Study: Corvette Road Trip

Edward A. Sanchez, Brass Ring Web Design — Mon, 28 Oct 2024 00:32:00 +0000

Background Corvette Museum delivery project…an oldie, absolute goodie. Ray Ehly Jr. (now a good friend) reached out to me via an IT buddy with a dream I couldn’t resist: help him celebrate the Corvette’s (and his own!) 50th Birthday—by custom-ordering a top-of-the-line Z06, taking museum delivery in Bowling Green, KY (home to both the plant and the museum), and then hitting every state in the union…one big loop. (Air and sea for Hawaii and Alaska, then back behind the wheel.) The car even spent two weeks on the museum floor before he picked it up. The Situation Total soup-to-nuts. Ray

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Brass Ring LOVES To Help Launch Small Businesses!

Edward A. Sanchez, Brass Ring Web Design — Thu, 17 Oct 2024 19:20:40 +0000

Launching a small business is a monumental task, and having a strong, effective website can make or break your new enterprise.

It’s not enough to simply check the box and say, “I have a website.” Pretty pictures and basic information alone won’t motivate potential clients or venture capitalists to take your small business launch seriously. In fact, this is one reason many small businesses struggle to succeed. (Read on...)

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How To Remove Google Reviews [Complete Guide 2024]

Edward A. Sanchez, Brass Ring Web Design — Tue, 15 Oct 2024 22:37:19 +0000

The Step-By-Step Guide To Remove Negative Google Reviews

Bad Google reviews can severely affect your local search and Google Maps rankings and conversions. Did you know it takes more than 30 positive 5-star reviews to offset one negative review?

This is precisely why removing negative Google reviews is crucial to maintaining a high rating. After all, your local Google rating influences purchase decisions. (Read on...)

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Brass Ring Joins the REC Innovation Lab Startup Team!

Edward A. Sanchez, Brass Ring Web Design — Fri, 11 Oct 2024 01:57:30 +0000

Exciting news from Brass Ring! I’m thrilled to announce that I’ve joined the REC Innovation Lab (Regional Entrepreneur Center) as a web design and digital marketing mentor and coach. In this new role, I’ll be working with the student entrepreneurs of this dynamic startup incubator to help them present themselves effectively online...

The REC Innovation Lab is much more than just an incubator. It’s a thriving community that fosters collaboration ..(Read on...)

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How to Source and Share Content on Your WordPress Site

Edward A. Sanchez, Brass Ring Web Design — Thu, 29 Aug 2024 23:35:51 +0000

When you consider adding new content to your website or blog, you’re likely to think about creating long form articles or original posts. This is only natural, and most sites will want to prioritize unique content. However, it can also be a smart move to source and share relevant third-party content with your readers whenever you have the opportunity. (Read on...)

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Tumblr Is Moving to WordPress

Edward A. Sanchez, Brass Ring Web Design — Thu, 29 Aug 2024 23:04:27 +0000

Automattic, the company behind WordPress and Tumblr’s owner, said it is moving the microblogging platform over to WordPress.

Verizon Media sold Tumblr to Automattic in 2019, with Automattic CEO Matt Mullenweg describing the microblogging platform as “on-ramp” to his company’s other products.

“I’m excited about that on-ramp as well as to bring a younger demographic and young people into WordPress,” Mullenweg said in 2023. (Read on...)

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AI for Small Business 101: How to Get Started

Edward A. Sanchez, Brass Ring Web Design — Thu, 29 Aug 2024 22:24:53 +0000

Here's how small business owners can effectively implement artificial intelligence into their workflows, with practical tools and strategies for success.

If, like many small business owners, you're not sure about AI tools or how to implement them, these options offer a smooth path to increased efficiency and business insights. (Read more...)

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Email List Management Strategies: Grow Your Email List

Edward A. Sanchez, Brass Ring Web Design — Wed, 03 Jul 2024 20:38:59 +0000

Email marketing is one of the most effective marketing channels. For every dollar brands spend on email marketing, they average a return on investment of $36. Proper email list management is essential to maximizing your returns from email marketing.

Managing your email list correctly will help you improve the deliverability of your messages, increase engagement, and boost your conversion rate. It’s an absolute must for any brand using email marketing. (Read more...)

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I Started Taking a Walk Every Morning. Here’s What Happened to My Health

Edward A. Sanchez, Brass Ring Web Design — Sat, 22 Jun 2024 06:37:53 +0000

Ever since I’ve started walking every morning, I usually get 12k to 15k steps a day. Much better. The boost hasn’t come from my morning walk alone; that habit has also had the unintended benefit of getting me moving more in general. I’ll intermittently take 10-minute walking breaks during the day just because I like how it feels to walk. I also get...(Read more...)

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The Clock is Ticking on Website Accessibility for Public Entities; Others Entities are on Notice

Edward A. Sanchez, Brass Ring Web Design — Fri, 03 May 2024 00:03:14 +0000

Given the explosion of website accessibility lawsuits in recent years, as a practical matter, the best defense is going to be mooting the claims. That means having processes in place by the Compliance Date to regularly detect and promptly correct WCAG 2.1, Level AA nonconformance and the ability to quickly show that any issue identified in a lawsuit... (Read more...)

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U.S. Bans Noncompete Agreements For Nearly All Jobs

Edward A. Sanchez, Brass Ring Web Design — Wed, 24 Apr 2024 07:50:11 +0000

The Federal Trade Commission narrowly voted Tuesday to ban nearly all noncompetes, employment agreements that typically prevent workers from joining competing businesses or launching ones of their own...

...noncompetes are vital to companies, by allowing them to better guard trade secrets, and employees, by giving employers greater incentive to invest in workforce training and development. (Read on...)

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Content Marketing Statistics for 2024

Edward A. Sanchez, Brass Ring Web Design — Thu, 28 Mar 2024 20:45:10 +0000

Businesses across various sectors recognize the value of content marketing in engaging with their audience, building brand awareness and driving sales, leading to more substantial investments in content marketing strategies and tools. This trend reflects the industry’s evolving role as a central component of digital marketing and its substantial contribution to the global marketing economy...(Read on...)

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Website Law Alert: What You Need to Know About the Updated Web Content Accessibility Guidelines

Edward A. Sanchez, Brass Ring Web Design — Wed, 20 Mar 2024 20:25:18 +0000

In October 2023, the World Wide Web Consortium (W3C)--an international organization that recommends and maintains web-related protocols, guidelines, and standards--adopted the Web Content Accessibility Guidelines (WCAG) 2.2, by elevating them to “Recommended” status. Web developers, individuals with accessibility issues, and U.S. courts all look to the...(Read on...)

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How to Back Up Your WordPress Site

Edward A. Sanchez, Brass Ring Web Design — Sat, 16 Mar 2024 23:03:15 +0000

Backing up your WordPress site is a simple process. With just a few steps, you can ensure that all of your website’s content and settings are secure and easily restorable in the event of a system failure or other unexpected issues.

Why do I need to back up my WordPress website?
Backing up your website is essential for protecting against data loss in the event of a system failure, malicious attack, or other unexpected issue. With regular backups, you can be sure that all of your content and settings are...(Read on...)

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The 5 Things Every Small Business Needs To Know Before Purchasing A Virtual Office

Edward A. Sanchez, Brass Ring Web Design — Sat, 16 Mar 2024 21:16:04 +0000

Virtual Offices have long been a convenient and cost-effective way for small business owners and digital nomads with flexible working arrangements to level up their online presence and lend additional credibility to their business. Most coworking spaces and flexible offices offer a convenient Virtual Office membership at affordable monthly prices, but their offerings cover a wide range of benefits and prices. It can be difficult to navigate the sea of...(Read more...)

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Brand Archetypes

Edward A. Sanchez, Brass Ring Web Design — Tue, 27 Feb 2024 23:05:24 +0000

Brand Archetypes defined: Noted psychologist Carl Jung (pronounced: “yoong”) theorized that humans use symbolism to more easily understand complex concepts.

As a result of his research, Jung stated: “There are forms or images of a collective nature which occur practically all over the earth as constituents of myths and at the same time, as individual products of unconscious.”

In this work, Jung maintained that over the course of all time, for people, certain paths to greater understanding remain..(Read on...)

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WordPress Web Help Group Hits 1000 Member Milestone!

Edward A. Sanchez, Brass Ring Web Design — Thu, 22 Feb 2024 00:03:46 +0000

Whether you're just starting out with WordPress or consider yourself a seasoned pro, don't hesitate to join us and contribute to the conversation.

Well...we've hit a pretty significant milestone. The WordPress Web Help Meetup Group just hit 1000 members! I want to thank all who've joined over the years and especially the core group of members who show up to answer questions and help those further back on the learning curve to get up to speed with this truly cool marketing platform. (Read on...)

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New Mass Gmail Rejections To Start April 2024, Google Says

Edward A. Sanchez, Brass Ring Web Design — Mon, 12 Feb 2024 02:45:51 +0000

Starting in April, senders of unwanted mass emails to Gmail users will begin to see message rejections increasing unless they abide by new Gmail email sender guidelines, Google warns.

New Rules For Sending Mass Email To Gmail Accounts
As an article I published on Forbes on last Tuesday made clear, new rules are coming into place to protect Gmail users from unwanted mass emails. At the time, it was reported that some... (Read on...)

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