Search Engine Optimization (SEO) Archives | Brass Ring Web Design

How To Remove Google Reviews [Complete Guide 2024]

Edward A. Sanchez, Brass Ring Web Design — Tue, 15 Oct 2024 22:37:19 +0000

The Step-By-Step Guide To Remove Negative Google Reviews

Bad Google reviews can severely affect your local search and Google Maps rankings and conversions. Did you know it takes more than 30 positive 5-star reviews to offset one negative review?

This is precisely why removing negative Google reviews is crucial to maintaining a high rating. After all, your local Google rating influences purchase decisions. (Read on...)

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Content Marketing Statistics for 2024

Edward A. Sanchez, Brass Ring Web Design — Thu, 28 Mar 2024 20:45:10 +0000

Businesses across various sectors recognize the value of content marketing in engaging with their audience, building brand awareness and driving sales, leading to more substantial investments in content marketing strategies and tools. This trend reflects the industry’s evolving role as a central component of digital marketing and its substantial contribution to the global marketing economy...(Read on...)

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WordPress Web Help Group Hits 1000 Member Milestone!

Edward A. Sanchez, Brass Ring Web Design — Thu, 22 Feb 2024 00:03:46 +0000

Whether you're just starting out with WordPress or consider yourself a seasoned pro, don't hesitate to join us and contribute to the conversation.

Well...we've hit a pretty significant milestone. The WordPress Web Help Meetup Group just hit 1000 members! I want to thank all who've joined over the years and especially the core group of members who show up to answer questions and help those further back on the learning curve to get up to speed with this truly cool marketing platform. (Read on...)

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The Ultimate Guide to WordPress Accessibility, and How it Can Boost Your Platform

Edward A. Sanchez, Brass Ring Web Design — Thu, 18 Jan 2024 02:58:08 +0000

Making a website accessible means building a platform that maximum people can share and find reliable. That's why WordPress Accessibility is so crucial.

More than 45.8% of websites across the globe will be powered by WordPress in 2023. The figure was 43.2% in 2022. Whether you want to create a simple or complex website for your business, WordPress can create the most trusted, versatile and user-friendly platform for your business goals... (Read on...)

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102 Quick & Easy Ways To Increase Organic Traffic

Edward A. Sanchez, Brass Ring Web Design — Sat, 13 Jan 2024 02:09:30 +0000

In this article, you are going to discover over 100 simple ways to increase organic traffic to your website or web property that you can implement today.

We’ve complied this list based on many years of online marketing experience and offer the to you to explore and use. While this list is extensive, many of the items may require more research on your behalf or the assistance of a marketing professional. (Read on...)

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Develop a Public Relations Strategy to Promote Your Small Business

Edward A. Sanchez, Brass Ring Web Design — Sat, 13 Jan 2024 01:09:52 +0000

Running a small business is by no means an easy task, especially when you are just getting started – you have limited time, resources, and budget, all while trying to get things done in order to create more awareness and grow your brand. Nonetheless, it is crucial to get your company name out there as much as possible to generate a customer pipeline and have steady incoming revenue. So, the question becomes... (Read on...)

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Does Web Accessibility Have a Positive Impact on SEO? | a Data-Driven Study

Edward A. Sanchez, Brass Ring Web Design — Fri, 29 Sep 2023 20:06:54 +0000

Many have asked the question: Does web accessibility positively impact SEO?

To date, there have been no conclusive answers.

So, to see what impact (if any) accessibility has on SEO, we created an independent study.

We discovered some intriguing answers along the way.

And now, we’re sharing our results. (Read on...)

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It’s Not Just You. Linkedin Has Gotten Really Weird.

Edward A. Sanchez, Brass Ring Web Design — Wed, 27 Sep 2023 20:29:32 +0000

With 950 million members as of July, LinkedIn is poised to soon have a billion users, joining a rarefied three-comma club with the likes of Facebook, Instagram, and TikTok. Started in 2003 as little more than an online repository for résumés, the Microsoft-owned behemoth has recently transformed. Not only are there more users to post, but they're posting much more often. The number of LinkedIn posts grew 41% from 2021 to 2023. But it's the content of the posts that's shifted the most,.. (Read on...)

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17 Fixes For Why Your Website Isn’t Performing

Edward A. Sanchez, Brass Ring Web Design — Mon, 11 Sep 2023 23:57:19 +0000

I’ve now taken the procedure I follow in reviewing sites and converted it into a tool…available free…to help small business owners to improve their online presence by diagnosing and fixing some of the most common website fails.

For some time now, I’ve been performing website audits for business clients in order to help them determine whether they’re getting full value from their website investment. (Read on...)

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How to Translate WordPress (Ultimate Guide)

Edward A. Sanchez, Brass Ring Web Design — Tue, 05 Sep 2023 23:21:27 +0000

WordPress powers almost 43% of all websites and not all of them are in English. In fact, the number of non-English websites is on the rise, with 56% of WordPress sites being created in languages other than U.S. English. This shows there’s a huge opportunity for going multilingual and translating your site in multiple languages.

But getting started can be confusing, even for experienced WordPress users. (Read on...)

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Performant Translations Plugin Now Available on WordPress.org

Edward A. Sanchez, Brass Ring Web Design — Wed, 30 Aug 2023 22:17:41 +0000

After an in-depth performance analysis earlier this year revealed that translations can impact server response times, WordPress contributors proposed half a dozen technical solutions for consideration to improve performance for the ~56% of sites that use translations.

Performant Translations, a feature project by the core Performance Team, is now available as a plugin on WordPress.org. It incorporates some of the proposed solutions and speeds up translations by converting .mo files to .php files, allowing them to be parsed faster and stored in OPcache. (Read on...)

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WordPress 6.3: A More Intuitive Way Of Working On Your Site

Edward A. Sanchez, Brass Ring Web Design — Mon, 21 Aug 2023 04:40:12 +0000

This week, WordPress 6.3 was released! And this is definitely an update you want to check out. It comes with a renewed site editor, lots of new design options, and improvements in terms of performance and accessibility. Especially the updated site editor got us excited, it makes working on your website a breeze! In this post, we’ve listed the highlights of this week’s release that you will definitely want to know more about! (Read on...)

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Thrive And Survive: PR Tactics For Small Businesses In A Challenging Economic Climate

guest-author — Mon, 07 Aug 2023 22:58:05 +0000

Within our global economy, small businesses play a significant role in driving innovation and embodying the entrepreneurial mindset. They are often at the forefront of introducing new products, ideas and services to the market.

...small businesses are no strangers to adversity and face a variety of challenges within the fast-paced and ever-evolving market. (Read on...)

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How to Generate Qualified Leads for a Small Business: 3 Easy Tips

guest-author — Wed, 02 Aug 2023 21:22:21 +0000

According to a 2021 HubSpot State of Marketing survey, 50% of small business owners say generating qualified leads is their primary digital marketing goal. But generating leads is a top challenge for 41% of content marketers. So, For the growth of a small business, understanding how to generate qualified leads should be a top priority.

While large businesses can speed up the process using special software for generating leads, small businesses with limited budgets can only rely on... (Read on...)

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SEO: “How to Yoast Your Post”

guest-author — Tue, 01 Aug 2023 22:36:22 +0000

Do you want your articles to be as well optimized as possible? Do you aim for that number 1 position in the search results? And do you madly chase traffic and clicks? It’s not easy to achieve all these things entirely on your own, but luckily, Yoast is here to help. In this post, we’ll talk you to the process of optimizing your post in the best possible way. We’ll explain the five steps on how to Yoast your post. (Read on...)

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My Addicting Step-by-Step Process To Get Tons Of Glowing Testimonials From Your Freelance Clients

guest-author — Thu, 27 Jul 2023 22:35:22 +0000

We all know that testimonials are an important part of marketing. Humans are social animals and social proof is a powerful signal that can turn a prospect from a skeptic to an enthusiastic buyer.

The problem is that actually getting good testimonials is a pain, which is why a lot of freelancers don’t bother, or have really boring, vague testimonials to share.

Well, no more!

In this article, I’m going to give you my exact process to get great testimonials from your clients. (Read on...)

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12 Reasons Why Twitter’s Rebrand To “X” Is A Mistake

guest-author — Thu, 27 Jul 2023 00:17:59 +0000

It’s a mistake because rebranding is always a mistake. Even if your brand is called Wanker or the Certified Union of National Transcribers, you keep your original name. The only reason you ever rebrand is because you have to for legal or ownership reasons, cf. Accenture.

It’s a mistake because Twitter is throwing away brand equity. While the debate rages over distinctiveness and differentiation, no one doubts that a significant – and possibly dominant – aspect of brand equity is derived from a brand’s ability to be recognised by its target market and to come to mind in buying/user situations. When you rebrand you lose all of this...(Read on...)

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How To Use Social Media To Help Your Business. Hint: It’s More Than Posting Cute Pictures.

guest-author — Sun, 16 Jul 2023 21:23:51 +0000

One of the keys to small-business marketing is building name and brand awareness. Everyone talks about social media today, but it is more than posting pictures and snappy quotes. Social media marketing is all about gaining a voice in a very crowded communication space no matter what your business, industry or market segment. The key rule of thumb is to use your content to convert searchers, readers and fans into buyers by driving them to your website where they can take your call-to-action. (CTA)

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What is a Target Market and How to Pick One

guest-author — Fri, 30 Jun 2023 01:12:00 +0000

When marketing a business, the key to success lies in the ability to target the right group or groups of people accurately. Knowing your target market is essential for any company that wants to create an effective, compelling marketing message that resonates and results in sales.

In this guide, we’ll explore what a target market is, how to define one, and why it’s so important.

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The Small Business Owner’s Guide To Business Storytelling

guest-author — Fri, 11 Nov 2022 21:27:00 +0000

The best storytellers immediately draw the audience into the story, capture their attention and set the tone for a unique experience that the audience will remember, whilst focusing on these five key elements. Sharing stories allows us to connect with people in real life, and create memories that are more intense and last longer. But how do stories impact us on a psychological and physical level, and how can they benefit your business?

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Finding the Perfect Audience for Your Business on Social Media

guest-author — Mon, 31 Oct 2022 05:27:00 +0000

Both Facebook and YouTube boast well over 2 billion global users each, with TikTok and Instagram both having over a billion each. This variety of social media platforms has completely evolved our online interactions. The only issue is knowing how to go about building an audience on the various social media platforms. Here's an excellent guide to the importance of social media and how businesses can build their audience.

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What Is The Purpose Of Content Marketing?

guest-author — Sat, 29 Oct 2022 17:01:00 +0000

As founder and CEO of a full-service digital marketing agency, I’ve seen firsthand how successful content marketing can be for businesses. I’ve also seen how so many companies get it wrong.

So, what is the purpose of content marketing? Let’s take a closer look.

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SEO Tutorial For Beginners; How To Do SEO In 2022

guest-author — Thu, 27 Oct 2022 02:21:13 +0000

If you are a beginner in SEO (search engine optimisation), or a website manager or designer wanting to learn about the basics of SEO (search engine optimisation), you are in the right place. This SEO tutorial is a beginner’s guide to SEO and offers an introduction to the basics of search engine optimisation in 2022.

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SEO Tutorial For Beginners in 2020

guest-author — Sat, 18 Jan 2020 01:26:00 +0000

What is SEO in 2020?
Search Engine Optimisation (SEO) in 2020 is a technical, analytical and creative process to improve the visibility of a website in search engines. The primary function of SEO is to drive more unpaid useful traffic to a site that converts into sales.

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Google Warns Chrome Will Block Some Content After New Updates

guest-author — Mon, 07 Oct 2019 23:24:50 +0000

Just days after Google’s plans to introduce controversial DNS over HTTPS (DoH) to Chrome hit the headlines, comes news of another HTTPS change that is set to hit the hundreds of millions using the world’s most popular browser. For Google this change is critical, completing the task of pushing websites to ensure all traffic is encrypted. For website developers, it means there is a cut-off date to make changes. For users, it means some content will be blocked—even on popular sites—as changes take place.

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How to Add Web Push Notification to Your WordPress Site

guest-author — Mon, 25 Feb 2019 21:35:20 +0000

Do you want to add push notifications to your WordPress site? Push notifications allow you to send notifications to users even when they are not visiting your website.

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How To SEO Meta Tags For Google & Other Search Engines in 2018

guest-author — Tue, 09 Jan 2018 22:41:02 +0000

LAST UPDATED: JANUARY 9TH, 2018 | By Shaun Anderson What Are Meta Tags? Meta Tags are used by Google and other search engines in some not-so-obvious ways. QUOTE: “Meta tags are a great way for Webmasters to provide search engines with information about their sites. (They) can be used to provide information to all sorts of clients, and each system processes only the meta tags they understand and ignores the rest. (They) are added to the <head> section of your HTML page.” (GOOGLE) How Can I Check The Meta Tags On A Site? You can use tools like SEMRush (specifically the SEMRush Audit Tool), SiteBulb Crawler, DeepCrawl, Screaming Frog or SEO Powersuite Website

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27 Amazing Online Marketing Tactics for Small Businesses With Low Budgets, by Neil Patel

guest-author — Wed, 06 Sep 2017 20:22:29 +0000

I love small businesses. As a small business, there are many opportunities for growth with a smart marketing strategy. But you’ve probably noticed a problem. Most of the marketing tactics out there are expensive! A simple Facebook or Google ad campaign can cost tens of thousands of dollars. So how can a small business use online marketing without the massive budgets of multinational corporations? I’ve launched a few startups of my own, and I can tell you exactly what works. Here are 27 free or very inexpensive ways to market your small business online. By Neil Patel…you can read the

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How Healthy Is Your Website?

Edward A. Sanchez, Brass Ring Web Design — Thu, 31 Aug 2017 07:08:56 +0000

Neglecting your website health means lost customers and lost income. Just like ignoring your body's health is very risky and can result in you feeling lousy, ignoring your website health is something that risks your business success....that also feels bad.

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Brass Ring Will Audit Your Website or Give You A 30-minute Consultation…FREE!

Edward A. Sanchez, Brass Ring Web Design — Thu, 18 May 2017 21:16:50 +0000

Take advantage of a limited-time opportunity to find out what's really going on with your website.

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