Graphic Design Archives | Brass Ring Web Design

Meet Widget: The Robot with a Past

Edward A. Sanchez, Brass Ring Web Design — Sat, 11 Oct 2025 08:05:05 +0000

Once a forgotten purple robot from a 1987 electronics catalog, Widget’s been upgraded with AI and a new mission: helping small businesses learn how to use technology more effectively. Meet Brass Ring Web Design’s newest (and quirkiest) team member — a robot with a past and a purpose....(Read on...)

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Case Study: La Jolla Wedding Venue

Edward A. Sanchez, Brass Ring Web Design — Fri, 15 Nov 2024 01:58:00 +0000

Brass Ring reimagined the Club’s website, balancing a tight budget with a deep dive into its history, including visits to the La Jolla Historical Society. We designed a vibrant logo and engaging content to reflect the venue’s charm, targeting growth in bookings, membership, and event participation. Training was included to empower staff in site management and service excellence.

The new site spurred a visitor surge and member pride, with a 50% increase in revenue within months of launch. (Read on...)

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Case Study: Tax Relief Professional

Edward A. Sanchez, Brass Ring Web Design — Mon, 04 Nov 2024 05:06:00 +0000

Brass Ring conducted thorough market research, examining industry standards, top competitors, and expert insights. This enabled us to create content that resonates with visitors and ranks well, driving organic traffic.

We delivered a visually striking website with a bold new logo, backed by persuasive testimonials, Yelp reviews, and strategic calls to action. To enhance the client’s professional image, we designed branded business cards featuring an attention-grabbing "billboard" on the back for networking events.

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Case Study: Corvette Road Trip

Edward A. Sanchez, Brass Ring Web Design — Mon, 28 Oct 2024 00:32:00 +0000

Background Corvette Museum delivery project…an oldie, absolute goodie. Ray Ehly Jr. (now a good friend) reached out to me via an IT buddy with a dream I couldn’t resist: help him celebrate the Corvette’s (and his own!) 50th Birthday—by custom-ordering a top-of-the-line Z06, taking museum delivery in Bowling Green, KY (home to both the plant and the museum), and then hitting every state in the union…one big loop. (Air and sea for Hawaii and Alaska, then back behind the wheel.) The car even spent two weeks on the museum floor before he picked it up. The Situation Total soup-to-nuts. Ray

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Develop a Public Relations Strategy to Promote Your Small Business

Edward A. Sanchez, Brass Ring Web Design — Sat, 13 Jan 2024 01:09:52 +0000

Running a small business is by no means an easy task, especially when you are just getting started – you have limited time, resources, and budget, all while trying to get things done in order to create more awareness and grow your brand. Nonetheless, it is crucial to get your company name out there as much as possible to generate a customer pipeline and have steady incoming revenue. So, the question becomes... (Read on...)

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No Logo? No Problem! AI Offers The Answer

Edward A. Sanchez, Brass Ring Web Design — Wed, 16 Aug 2023 18:37:16 +0000

Online visitors are pretty savvy and will judge your whole business by what they see in the first 3 seconds, and right now, you have to ask yourself the question: "are my visitors responding well to my logo and branding?" Logo design is tricky ground because people love their logos and I never like to offend, That said, respectfully, logo may not be the most important thing on your website, but it needs to look top notch so logo design should be an important consideration in creating and/or the continuing success of your business. (Read on...)

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12 Reasons Why Twitter’s Rebrand To “X” Is A Mistake

guest-author — Thu, 27 Jul 2023 00:17:59 +0000

It’s a mistake because rebranding is always a mistake. Even if your brand is called Wanker or the Certified Union of National Transcribers, you keep your original name. The only reason you ever rebrand is because you have to for legal or ownership reasons, cf. Accenture.

It’s a mistake because Twitter is throwing away brand equity. While the debate rages over distinctiveness and differentiation, no one doubts that a significant – and possibly dominant – aspect of brand equity is derived from a brand’s ability to be recognised by its target market and to come to mind in buying/user situations. When you rebrand you lose all of this...(Read on...)

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Like Them or Not: 7 Web Design Trends Here to Stay

guest-author — Tue, 22 Mar 2016 00:12:42 +0000

By Larry Alton As always, the world of Web design is moving quickly, and as always, it’s in your best interest to stay ahead of the curve. An increase in mobile technology usage, the emergence of VR systems, new features in common social apps and different user expectations in website offerings are just a handful of trends and news topics inspiring the development of these Web design crazes. Whether you’re well-versed in their origin points or completely disinterested in the volatile shifts of the tech world, user expectations for your site are going to grow regardless. Keep watch for these

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Why Does That Logo Cost So Much?

guest-author — Thu, 24 Sep 2015 19:54:11 +0000

Your logo is a critical part of your business’s brand. Our needs analysis process is a very useful tool in helping you come up with the right logo. Here’s some interesting info. to help you as you consider your branding…enjoy! – Edward A. Sanchez, Brass Ring Multimedia by Pamela Wilson Logo design is in the news on a regular basis. And the story usually isn’t pretty. Here’s how it goes: “The XYZ Organization revealed their new logo last week. Customers complained bitterly that the new image didn’t represent their hopes and dreams. And when XYZ Organization admitted the new logo

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The La Jolla Bar Association (LJBA)

Edward A. Sanchez, Brass Ring Web Design — Mon, 18 Nov 2013 22:40:36 +0000

Another Great WordPress Website The La Jolla Bar Association is a group of 63 attorneys who operate or maintain an office in La Jolla, California. One of their members, for whom I’d built several sites already, asked me to review their previous site which had been up for a number of years with an eye towards making it more dynamic and better indicative of the spirit and status of the Association. Their old site really was not conveying the organization in an effective and positive way. As a benefit of membership, each attorney has an individual page upon which to

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New WordPress Website! Ron J. Jones’ “Voice of La Jolla” Internet Radio Station

Edward A. Sanchez, Brass Ring Web Design — Sat, 16 Nov 2013 12:00:36 +0000

La Jolla man about town, Ron J. Jones has been a dear friend for many years. With a history as broadcaster, deejay and emcee since his youth in the 60’s, Ron undertakes a great new project for our community, The Voice of La Jolla, a podcasting website catering to the uniquely wonderful community of La Jolla, California. (My hometown!) Ron and I have collaborated on numerous website projects in the past together for his businesses and community organizations like La Jolla Concerts By the Sea, Rotary Club of La Jolla and La Jolla Meals On Wheels. This project presented exciting challenges

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New WordPress Website! Platinum Concierge Travel from connectUNIVERSAL

Edward A. Sanchez, Brass Ring Web Design — Thu, 25 Jul 2013 19:00:36 +0000

This project features a WordPress website, logo (re)design and business cards for an exceptionally exciting new travel service based in La Jolla, California. I owe a debt to the Bird Rock Community Council in my hometown of La Jolla. Some months back, their IT specialist referred me to Doug Wheeler’s wife Jane for a project (which eventually went a different direction). Thankfully, enough of an impression was left that when it came time for husband Doug to launch his latest undertaking, Jane suggested a conversation with me and Brass Ring Multimedia was one of his first calls. We hit it

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New WordPress Website! Essential Plumbing (collaboration with SEO1Click.com)

Edward A. Sanchez, Brass Ring Web Design — Sun, 23 Jun 2013 23:43:36 +0000

Another website for marketing partner SEO1Click, one of San Diego’s leading SEOs (search engine optimizer). Project features home page slider showcasing client work, before and after examples of remodels, etc.

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NEW SITE! ClearWater Pools WordPress Website Design ($397 WordPress Special)

Edward A. Sanchez, Brass Ring Web Design — Sat, 14 Apr 2012 21:35:40 +0000

Brass Ring’s mission is to help small businesses to succeed. Another example is Clear Water Pools, a full-service swimming pool service and repair company servicing all areas of North San Diego county. ClearWater came to me through an internet marketing consultant who asked me to help CWP transition from their existing website to a much more effective and attractive website with the power of WordPress…on a budget! As part of the project, I also had the opportunity to “tweak” their logo a bit (no charge…often necessary for optimum visuals, though I do offer logo design & company branding services.)

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CUSTOM Branded Business Cards (Same Look/Feel As Your Website) – NEW!

Edward A. Sanchez, Brass Ring Web Design — Fri, 16 Mar 2012 02:15:03 +0000

Business Card Options 1000 Full-color 2-sided Business Cards (w/website) $95.00 USD1000 Full-color 2-sided Business Cards ( no website order) $115.00 USD BUSINESS CARD DESIGN So…Brass Ring Multimedia does business cards now?! (Actually, have for years.) The business card remains a powerful tool (especially so when used properly and creatively) to make an impression, convey professionalism, drive traffic to our websites, serve as “mini-billboards” to advertise us, our products and services. If you ever get a chance, in fact, pick up a copy of Bob Popyk’s book: Here’s My Card: How to Network Using Your Business Card to Actually Create More Business, an excellent

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Boomer DJ Business Cards (“Ron J” Jones)

Edward A. Sanchez, Brass Ring Web Design — Sun, 04 Dec 2011 19:13:38 +0000

Business card designed from logo I created for Boomer DJ’s. I wear two hats in business. One, as your humble designer for Brass Ring Multimedia. The other is as a DJ/MC (disc-jockey & master-of-ceremonies) since 1987. For most of that time, I’ve had a great friend and mentor in “Ron J” Jones of Allegro Entertainment. A popular entertainer and personality in my home-town of La Jolla, California. Ron is known by many as “The Voice of La Jolla.” He is Rotary Club of La Jolla President, has served as executive director of the La Jolla Town Council, executive director of

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Ray’s Barn Business Card Design

Edward A. Sanchez, Brass Ring Web Design — Fri, 30 Sep 2011 04:03:01 +0000

Business cards designed for Ray’s Barn owner Ray Ehly, Jr. Ray’s barn provides recreational toy storage in the off-season in Perham, Minnesota.

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NEW SITE! Gussler’s Firearms Transfers & Repairs WordPress Website Design (example: $397 WordPress Special)

Edward A. Sanchez, Brass Ring Web Design — Fri, 19 Aug 2011 22:08:09 +0000

WordPress website design for Gussler’s Firearm Transfers & Repairs. Don Gussler is my choice for firearms transfers and gunsmithing needs. He’s “my gunsmith.” I was pleased with the opportunity to build one of my $397 WordPress specials for him including an upgrade to the existing Gussler’s logo. Gussler’s was established in 1988 and expanded in 2005 to include gun shows and internet transfers. At the local gun shows they proved ourselves as a transfer dealer for private party transfers and a place for out of area dealers to transfer guns to and for local residents to start and complete federal and state mandated

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NEW SITE! True Flex Kneepads WordPress Website Design (example: $397 WordPress Special)

Edward A. Sanchez, Brass Ring Web Design — Thu, 18 Aug 2011 05:25:32 +0000

WordPress website design for True Source Enterprises, Inc., creators of True Flex Knee Pads. True Flex Knee Pads are the ultimate safety knee pad. They’re a great product serving welding, mining, construction, electrical, flooring, railroad, roofing, archaeological, agricultural and industrial safety workers with superior protection.

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American Home Entertainment Banner

Edward A. Sanchez, Brass Ring Web Design — Wed, 08 Jun 2011 02:42:48 +0000

I’ve been providing WordPress website design and search engine optimization consulting services for American Home Entertainment (AHE), a Kearny Mesa, San Diego-based company specializing in custom design and installations for home theater, home automation, lighting control systems, security and surveillance systems. I’m helping them develop a WordPress-based website to replace their current site. I created the following banner using images of AHE’s work, some of their products along with logos from their featured vendors.

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Gussler’s Firearms Logo

Edward A. Sanchez, Brass Ring Web Design — Sat, 16 Apr 2011 21:05:18 +0000

Gussler’s Firearms is a Santee-based business specializing in firearms transfers (FFL), repairs & gunsmithing. (He’s my FFL & gunsmith as a matter of fact). As a product of designing his website, it became part of the project to “upgrade” his logo. (You can see client’s original logo at the bottom.)

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Aeolus Group Website Design (incl. logo)

Edward A. Sanchez, Brass Ring Web Design — Wed, 09 Mar 2011 02:06:33 +0000

Website design for environmental consulting company.

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Résumé – Edward A. Sanchez

Edward A. Sanchez, Brass Ring Web Design — Fri, 04 Mar 2011 19:49:58 +0000

(Click here: Edward A. Sanchez, resume, 1-25-2011 to download .pdf version.)

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Edward’s Lynda.com Certificates

Edward A. Sanchez, Brass Ring Web Design — Sun, 20 Feb 2011 08:26:13 +0000

Recent Lynda.com certificates (Search Engine Optimization, WordPress, etc.) earned by Edward A. Sanchez (so far, more on the way!)

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Boomer DJ’s “Drive-in Theatre Marquee” Logo Design

Edward A. Sanchez, Brass Ring Web Design — Wed, 09 Feb 2011 10:08:27 +0000

Created as part of website project for La Jolla’s “Ron J” Jones‘ company Boomer DJ’s. Using Adobe Illustrator, this creation is part of an identity campaign intended to appeal to the Baby Boomer Generation. Some of the most iconic, best-loved, easily identified and oft missed art of the 50’s, 60’s, 70’s and 80’s is the drive-in theatre, which was one of the great showcases of beautiful neon art. This design pays loving homage to that wonderful artform. Boomer DJ’s is an entertainment company providing DJ & Master-of-Ceremonies services for “baby boomer” oriented events.

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Real Estate Fliers

Edward A. Sanchez, Brass Ring Web Design — Wed, 09 Feb 2011 08:50:22 +0000

Fliers designed for La Jolla real estate company.

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La Jolla Concerts By The Sea Website Design

Edward A. Sanchez, Brass Ring Web Design — Wed, 09 Feb 2011 08:40:27 +0000

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La Jolla Coastline Digital Image (for La Jolla Meals On Wheels Home Page)

Edward A. Sanchez, Brass Ring Web Design — Wed, 09 Feb 2011 08:30:20 +0000

I created this image for La Jolla Meals On Wheels. Wanting a soft, impressionistic feel, I used some of the artistic filters, etc. in Adobe Photoshop, one of my favorite playthings. Click on the image to see it enlarged and you’ll better see the “painterly” effect. (Thanks to the La Jolla Light newspaper for providing the original photograph on which this image is based.)

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La Jolla Meals On Wheels Website Design

Edward A. Sanchez, Brass Ring Web Design — Wed, 09 Feb 2011 08:20:25 +0000

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ALL 50 Corvette Business Cards

Edward A. Sanchez, Brass Ring Web Design — Wed, 09 Feb 2011 08:13:01 +0000

This has been a favorite project of mine. I enjoyed participating in Ray Ehly, Jr.’s roadtrip. He took museum delivery (at the Corvette Museum adjacent to the Corvette Plant in Bowling Green, Kentucky) of a brand-new, top of the line Corvette Z06. He then drove it in ONE CONTINOUS loop to “ALL 50” United States. (Yes, Hawaii and Alaska too.) You can read all about it on the site I did for Ray in 2003. Check out “Ray’s Journal” for day-by-day details and images from this amazing adventure: www.All50Corvette.com As Ray rolled on throughout his trip…and to this day, he needed

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