recession Archives | Brass Ring Web Design

5 Principles To Follow When Allocating Your Marketing Budget In An Uncertain Economy

guest-author — Thu, 24 Nov 2022 06:10:00 +0000

Even with the threat of a recession in the next year, companies should prioritize marketing to stay ahead of competitors. In fact, marketing spending is on the rise—now is not the time to back down. Cost-cutting shouldn’t be the strategy driving your annual marketing budget—you won’t meet growth goals this way. Instead of crafting marketing initiatives based on cost, focus on proven effectiveness.

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Small Businesses Face Economic Strain Even With Loyal Patrons

guest-author — Wed, 09 Nov 2022 20:56:00 +0000

Brand loyalty is one thing, but when that loyalty is directed at a small business, it stands to benefit an entire community...The relationship between a small business and its customers is unique — rarely is it purely transactional. In fact, 37% of Americans say they purchase from small businesses to receive a more personal experience. Also, 30% of them are willing to pay more and 30% are willing to wait longer at small businesses versus major retailers or chain stores

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5 Simple Ways to Prepare Your Personal Finances for a Recession

guest-author — Sun, 06 Nov 2022 19:54:00 +0000

The economy in the U.S. is crumbling, and many are predicting a recession that could be on par with the Great Depression or worse. Around the world, inflation is soaring, and we can all feel the ground shifting—and with it, so are our finances and investments. If you are looking to prepare well before the storm hits, here are a few tips that will help you figure your finances out.

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Don’t Pull The Plug: Shifting Marketing Approaches In An Economic Downturn

guest-author — Tue, 25 Oct 2022 23:05:00 +0000

Rethinking marketing, sales and advertising strategies to address today’s realities is key for long-term success. Marketing during an economic downturn—or dare I say, recession—comes with unique challenges, not the least of which is many clients’ knee-jerk reactions...

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Prepare Your Small Business for a Potential Downturn with a Few Strategic Steps

guest-author — Fri, 23 Sep 2022 00:21:00 +0000

Whether you’ve been in business for quite some time or your endeavor is relatively new, preparing for revenue ebbs and flows is key for long term profitability and growth.

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