2023 Archives | Brass Ring Web Design https://brassringwebdesign.com/tag/2023/ web marketing that works...for you Sun, 20 Aug 2023 22:38:24 +0000 en-GB hourly 1 https://brassringwebdesign.com/wp-content/uploads/2013/01/cropped-BRbadge-20120707-favicon-32x32.png 2023 Archives | Brass Ring Web Design https://brassringwebdesign.com/tag/2023/ 32 32 Content Marketing In 2023: The Ultimate Guide https://brassringwebdesign.com/content-marketing-in-2023-the-ultimate-guide/ https://brassringwebdesign.com/content-marketing-in-2023-the-ultimate-guide/#respond Tue, 18 Jul 2023 02:48:30 +0000 https://brassringwebdesign.com/?p=18888 Content marketing is a strategy that utilizes a wide variety of channels, including social media, websites, videos, infographics, podcasts and blogs, to attract potential customers. By creating, publishing and sharing relevant content, companies are building their brand, establishing trust, increasing engagement and ultimately influencing more people to buy their products and services.

With an influx of options everywhere we turn, establishing and nurturing a strong, sustainable relationship with customers is more important than ever. Buyers need to feel not only satisfied, but also truly cared for, in order to stay loyal to a business. In addition to supporting this customer relationship, content marketing also helps make it easier for your customers to become champions of your brand and assist in boosting awareness.

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]]> https://brassringwebdesign.com/content-marketing-in-2023-the-ultimate-guide/feed/ 0 5 Principles To Follow When Allocating Your Marketing Budget In An Uncertain Economy https://brassringwebdesign.com/5-principles-to-follow-when-allocating-your-marketing-budget-in-an-uncertain-economy/ https://brassringwebdesign.com/5-principles-to-follow-when-allocating-your-marketing-budget-in-an-uncertain-economy/#respond Thu, 24 Nov 2022 06:10:00 +0000 https://brassringwebdesign.com/?p=18724 Even with the threat of a recession in the next year, companies should prioritize marketing to stay ahead of competitors. In fact, marketing spending is on the rise—now is not the time to back down. Cost-cutting shouldn’t be the strategy driving your annual marketing budget—you won’t meet growth goals this way. Instead of crafting marketing initiatives based on cost, focus on proven effectiveness.

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